Question 1

Foursquare is an example of which of the following?

Accepted Answer

A)  Social graph
B)  Collaborative shopping
C)  Net marketplace
D)  Crowdsourcing application
E)  Geosocial services

Question 2

Retail consumer e-commerce is growing at double-digit rates.

Accepted Answer

A) True 
 B)False

Question 3

Compared to traditional goods,digital goods have:

Accepted Answer

A)  lower costs of production.
B)  higher marginal costs per unit.
C)  equivalent copying costs.
D)  similar inventory costs.
E)  less disintermediation.

Question 4

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements about EDI is not true?

Accepted Answer

A)  Each major industry in the United States has EDI standards.
B)  Today,EDI is only used for document automation.
C)  Many organizations still use private networks for EDI.
D)  EDI systems are increasingly web-enabled.
E)  About 80 percent of online B2B e-commerce is still based on EDI.

Question 6

Web personalization is used primarily as a marketing tool.

Accepted Answer

A) True 
 B)False

Question 7

"Knowledge increases exponentially" is a phrase with which we are all familiar.How does this concept apply to the emergence of the digital firm? Support your contentions.

Accepted Answer

Student answers will vary.A sample answe...

Question 8

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:

Accepted Answer

A)  clickstream advertising.
B)  behavioral targeting.
C)  online profiling.
D)  long tail marketing.
E)  crowdsourcing.

Question 9

Amazon.com is known primarily for its use of which of the following business models?

Accepted Answer

A)  Content provider
B)  Portal
C)  Market creator
D)  E-tailer
E)  Transaction broker

Question 10

What is the difference between personalization and customization,as applied to e-commerce technologies?

Accepted Answer

A)  Customization is any type of adjustment made to a product by the user;personalization refers to a business changing a product or service for the user.
B)  Personalization is any type of adjustment made to a product by the user;customization refers to a business changing a product or service for the user.
C)  Customization refers to adjusting marketing messages for a consumer;personalization refers to adjusting a product or service based on a user's preferences.
D)  Personalization refers to adjusting marketing messages for a consumer;customization refers to adjusting a product or service based on a user's preferences.
E)  There is no difference.Both terms refer to changing a product or communication for the consumer.

Question 11

In general,for digital goods,the marginal cost of producing another unit is about zero.

Accepted Answer

A) True 
 B)False

Question 12

________ attempts to leverage the fact that there is always some demand,however small,for a product.

Accepted Answer

A)  Long tail marketing
B)  Behavioral targeting
C)  Crowdsourcing
D)  Demand prediction software
E)  Lead generation marketing

Question 13

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Accepted Answer

A)  subscription
B)  mobile payment
C)  transaction fee
D)  micropayment
E)  affiliate revenue

Question 14

Which of the following is an example of a direct good in the automobile industry?

Accepted Answer

A)  Computer equipment
B)  Paper
C)  Office furniture
D)  Roofing shingles
E)  Sheet steel

Question 15

What are the steps involved in developing an e-commerce presence for a start-up company?

Accepted Answer

A one-year timeline for developing an e-...

Question 16

List and describe at least five different Internet business models.Which of these models do you think would be the riskiest for a startup business today? Support your answer.

Accepted Answer

Internet business models include: e-tail...

Question 17

Information asymmetry exists when there is more information about one product than there is about a similar product.

Accepted Answer

A) True 
 B)False

Question 18

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n) :

Accepted Answer

A)  exchange.
B)  marketspace.
C)  online marketplace.
D)  e-hub.
E)  net marketplace.

Question 19

What are geosocial services and how are they being used?

Accepted Answer

Geosocial services help you find friends...

Question 20

Craigslist is an example of:

Accepted Answer

A)  C2C e-commerce.
B)  B2B e-commerce.
C)  B2C e-commerce.
D)  M-commerce.
E)  P2P-commerce.

Exam 10: E-Commerce: Digital Markets,digital Goods

What are the steps involved in developing an e-commerce presence for a start-up company?

Correct AnswerverifiedA one-year timeline for developing an e-...View AnswerShow Answer

List and describe at least five different Internet business models.Which of these models do you think would be the riskiest for a startup business today? Support your answer.

Correct AnswerverifiedInternet business models include: e-tail...View AnswerShow Answer

Foursquare is an example of which of the following?

Correct AnswerverifiedShow Answer

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:

Correct AnswerverifiedShow Answer

________ attempts to leverage the fact that there is always some demand,however small,for a product.

Correct AnswerverifiedShow Answer

Information asymmetry exists when there is more information about one product than there is about a similar product.

Correct AnswerverifiedShow Answer

In general,for digital goods,the marginal cost of producing another unit is about zero.

Correct AnswerverifiedShow Answer

What is the difference between personalization and customization,as applied to e-commerce technologies?

Correct AnswerverifiedShow Answer

"Knowledge increases exponentially" is a phrase with which we are all familiar.How does this concept apply to the emergence of the digital firm? Support your contentions.

Correct AnswerverifiedStudent answers will vary.A sample answe...View AnswerShow Answer

Which of the following is an example of a direct good in the automobile industry?

Correct AnswerverifiedShow Answer

What are geosocial services and how are they being used?

Correct AnswerverifiedGeosocial services help you find friends...View AnswerShow Answer

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Correct AnswerverifiedShow Answer

Web personalization is used primarily as a marketing tool.

Correct AnswerverifiedShow Answer

Retail consumer e-commerce is growing at double-digit rates.

Correct AnswerverifiedShow Answer

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Correct AnswerverifiedShow Answer

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n) :

Correct AnswerverifiedShow Answer

Amazon.com is known primarily for its use of which of the following business models?

Correct AnswerverifiedShow Answer

Which of the following statements about EDI is not true?

Correct AnswerverifiedShow Answer

Craigslist is an example of:

Correct AnswerverifiedShow Answer

Compared to traditional goods,digital goods have:

Correct AnswerverifiedShow Answer

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A one-year timeline for developing an e-...
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Internet business models include: e-tail...
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Student answers will vary.A sample answe...
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Geosocial services help you find friends...
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