A) a fee each time their ads show up in pop-up windows after users log onto the site.
B) a fee for developing Facebook
C) a fee for producing the ads that appear on Facebook.
D) a cost-per-click for ads that appear along the right-hand section of a Facebook Page.
E) every time their brand is mentioned in users’ comments.
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A) rich media.
B) Facebook.
C) avatar media.
D) social media.
E) feedback loop.
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A) Tumblr.
B) Flickr.
C) Vimeo.
D) Pinterest.
E) StumbleUpon.
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A) Facebook.
B) LiveJournal.
C) Wikipedia.
D) Foursquare.
E) Farmville.
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A) use an expert to inform the audience about product features and benefits
B) tie the product to a current political or news event
C) target viewers by using YouTube's insights and analytics research to reveal the number of views,where they originate within YouTube,and what key words are driving user visits
D) include humorous content to attract as many viewers as possible
E) limit the video to one minute or less,the same as a TV or radio ad time limit
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A) They both require specialized training.
B) They both rely upon contributions from established "experts" to create credibility and social authority.
C) They both can reach either large or niche audiences.
D) They both are relatively inexpensive or free to produce.
E) They both produce content that can be altered.
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A) In 2012,Pepsi announced its "Live for Tomorrow," along with new websites for each of its brands.
B) For Pepsi,advertising on Facebook is much more expensive than two 30-second TV spots on American Idol,the most watched program for each of the past few years.
C) Pepsi created a new social-media driven website called Pepsi Pulse.
D) Facebook charges Pepsi a CPM of $8 when their ad is clicked on.
E) Pepsi's brand manager selects the placement of where its ads are seen on Facebook.
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Social media are online media where acti...View Answer
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Brand managers can use keyword search mo...View Answer
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A) LinkedIn keeps track of business trends and "breaking news."
B) LinkedIn provides a way to integrate all of one's social networks into a single,comprehensive news feed.
C) LinkedIn provides a forum for discussion about the difficulties and stresses of the job market.
D) LinkedIn provides a forum to create a conversation between large companies and their employees.
E) LinkedIn is a platform for professional networking and job searching.
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A) Pandora
B) Draw Something
C) Angry Birds
D) Words With Friends
E) Temple Run
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A) less specific than those for traditional media.
B) easier to track for traditional media such as newspapers and magazines because marketing managers can track the circulation numbers.
C) cost per action.
D) more specific than those for traditional media.
E) the same as for traditional media.
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A) find sales leads.
B) organize discussion groups.
C) network with industry-related groups.
D) build the image of their brands.
E) all of the above.
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A) "two-way receivers"
B) "end-receivers"
C) "active receivers"
D) "followers"
E) "connections"
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A) letters from their colleges' deans of students.
B) flyers slid under dorm-room doors.
C) phone solicitations.
D) ads in their campus newspapers.
E) social media.
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A) Web 2.0 involves online media where users submit comments,photos,and videos as well as have genuine online conversation among multiple users.
B) The ability to access the Internet from smartphones brought on a cultural revolution when the majority of college students began to use them.
C) Greater bandwidth allows for faster media downloads from the Internet.
D) All college students use Web 2.0.
E) The technical interface of Web 2.0 is user friendly.
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A) fan rate.
B) liker rate.
C) reader rate.
D) active receiver rate.
E) interaction rate.
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A) users are more connected than ever.
B) entrepreneurs are able to create start-up businesses with less financial investment than was required in the past decades.
C) Twitter is gaining in popularity and will soon surpass Facebook as the most popular social media site.
D) both YouTube and Vimeo became video sites.
E) LinkedIn is a site for business professionals to network.
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A) online advertisements.
B) user generated content (UGC) .
C) blogs.
D) wikis.
E) YouTube.
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A) UGC is published on a publicly accessible website or a social networking site.
B) UGC must show a sequential journey through posts made by a user.
C) UGC is intended for commercial profit.
D) UGC is not found on social networking sites.
E) UGC is limited to text-only,140 character maximum postings due to the limited bandwidth of Internet service providers.
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