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Exam 12: Managing Marketing Channels and Supply Chains

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Question 81

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There are four popular types of franchising: (1) __________; (2) manufacturer-sponsored wholesale franchise systems; (3) service-sponsored retail franchise systems; and (4) service-sponsored franchise systems.

A) contractual-sponsored franchise systems
B) wholesaler-sponsored franchise systems
C) manufacturer-sponsored retail franchise systems
D) horizontal-marketing franchise systems
E) customer-oriented franchise systems

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Question 82

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In terms of distribution,when marketing channel members are engaged in financing,grading,and marketing information and research,they are performing the __________ function.

A) logistical
B) transformational
C) implementing
D) facilitating
E) transactional

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Question 83

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The Fox Entertainment Group counts among its assets a thriving TV production unit,a Hollywood movie studio,many TV stations,a half-dozen national cable networks,and almost two dozen regional sports networks.Since most of the shows produced at its TV production unit and many of the movies made at its studio are only televised on its cable TV networks,Fox Entertainment Group is an example of a(n)

When producers and ultimate consumers deal with each other one-on-one,it is referred to as a(n)

In terms of target market coverage,density refers to the number of __________ in a geographical area.

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using __________ to reclaim recyclable and reusable materials.

The practice that involves unloading products from suppliers,sorting products for individual stores,and quickly reloading products on trucks that will deliver the products to specific stores is referred to as __________.

Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ a __________.

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time,safe delivery,and __________.

Vertical marketing systems refers to

CPW (Cereals Partners Worldwide) is a __________ designed from the start to be a global business.It joined the cereal manufacturing and marketing capability of General Mills with the distribution clout of Nestlé.

Figure 12-3 -Figure 12-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries.Channel "C" would be an appropriate marketing channel for __________.

Most Apple retail stores have a Genius Bar staffed with highly trained personnel that can help customers with their purchases of iPads,iPhones,and other Apple products and services.Which buying requirement is Apple satisfying with its Genius Bar?

When marketing channel members are engaged in gathering,sorting,and dispersing products,they are performing __________ functions.

Amazon uses supply chain and logistics management to

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members.Influence can take four forms,one of which is

A retailer refers to

There are three variations of contractual systems: retailer-sponsored cooperatives,franchising,and __________.

The "risk" in a transactional function refers to

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as a(n) __________.