FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 19: Buildign an Effective Marketing Plan

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 51

Multiple Choice

Review LaterAdd Note

Review Later

The single most important section of the marketing plan (usually only two pages long) that "sells" the plan to readers is called the __________.

A) executive summary
B) strategic plan
C) vision statement
D) overview of financial projections
E) synopsis

Correct Answer

verified

Show Answer

Question 52

Multiple Choice

Review LaterAdd Note

Review Later

A unique aspect of Paradise Kitchens' packaging is that

A) the information is printed in English on one side and Spanish on the other.
B) the color of the box gets redder as the spices gets hotter.
C) there is a Southwestern a motif on the box instead of pictures of the product.
D) there is a thermometer strip that indicates when the product is properly thawed.
E) there are hidden figures created by the outlines of the chili beans for people to look at while preparing the meal.

Correct Answer

verified

Show Answer

Question 53

Multiple Choice

Review LaterAdd Note

The Target Markets section of a marketing plan identifies the specific niches or __________ toward which the company's products are directed.

The format for a marketing plan for an organization depends on the following: (1) __________; (2) the kind and complexity of the organization; and (3) the industry.

In which section of a marketing plan would you most likely expect to see a chart?

Paradise Kitchens used external secondary data to provide evidence that there is a growing trend in frozen prepared foods.According to its marketing plan,prepared frozen meals accounted for __________ of the total frozen food market.

Which of the following statements regarding visuals is most accurate?

When space permits,the Pricing Strategy section of a marketing plan would include a

It is helpful to use A-level (the first level) and B-level (the second level) headings under the numbered section headings of marketing and business plans to help readers make easy transitions form one topic to another.These headings should

The three key elements of the Product Strategy section in the Paradise Kitchens marketing plan include

The three key elements of the Promotion Strategy section in the Paradise Kitchens marketing plan include

The Paradise Kitchens chart for the Organization section of its marketing plan reflects the bare-bones organization structure of successful small businesses.The four key positions that report to the President & CEO include the following: __________,Vice President of Marketing,Director of Finance and Administration,and Director of Sales.

The Paradise Kitchens chart in the Organization section of its marketing plan reflects the bare-bones organization structure of successful small businesses.The four key positions that report to the President & CEO include the following: Director of Operations,Vice President of Marketing,__________,and Director of Sales.

Which of the following is one of the six questions most lenders and prospective investors expect to be answered in a marketing or business plan?

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which writing and style guideline below still generally applies?

The Situation Analysis section of a marketing plan is a snapshot to answer the question,

Which of the following statements regarding marketing and business plans is most accurate?

Which of the following did Paradise Kitchens considered a Threat?

Paradise Kitchens uses external secondary data to reinforce its position that there is a growing trend in the consumption of Mexican foods among U.S.households.According to its marketing plan,Mexican foods,such as burritos,enchiladas,and tacos,are consumed in approximately __________ of American households.

The target audience and purpose affect the format of a business or marketing plan.For example,an element such as the level of detail should reflect __________.