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  -The figure above shows a monopolistically competitive firm in the short run. During the transition to the long run, the demand curve will shift ________ and the MR curve will shift ________. A)  leftward; leftward B)  leftward; rightward C)  rightward; leftward D)  rightward; rightward -The figure above shows a monopolistically competitive firm in the short run. During the transition to the long run, the demand curve will shift ________ and the MR curve will shift ________.


A) leftward; leftward
B) leftward; rightward
C) rightward; leftward
D) rightward; rightward

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In monopolistic competition, profit is maximized when the amount produced is such that


A) marginal revenue equals marginal cost.
B) marginal revenue is greater than marginal cost.
C) total revenue equals total cost.
D) total revenue is maximized.

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La Super Rica is a taco stand in Santa Barbara, California. It is popular with the locals and even the late Julia Child found the food delicious. Suppose La Super Rica maximizes its profit. If La Super Rica's lunch price is greater than its average total cost, which of the following statements is NOT true?


A) La Super Rica is producing at its efficient scale.
B) La Super Rica is making an economic profit.
C) La Super Rica is producing a quantity where marginal revenue equals marginal cost.
D) La Super Rica has excess capacity.

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Which of the following best explains why monopolistically competitive firms face a downward sloping demand curve while perfectly competitive firms do not?


A) Monopolistically competitive firms sell a differentiated good.
B) Monopolistically competitive industries have only a few firms.
C) Monopolistically competitive firms have barriers to entry.
D) Only industries with free entry and exit have firms that face horizontal demand curves.

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A monopolistically competitive firm and a monopoly are alike because both I. face downward sloping demand curves. II) have marginal revenue curves that lie beneath their demand curves. III) can make an economic profit in the long run.


A) I only.
B) I and II.
C) I, II, and III.
D) I and III.

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  The figure shows the demand curve for Nike shoes (D) , and Nike's marginal revenue curve (MR) , marginal cost curve (MC) , and average total cost curve (ATC) . -In the figure above, Nike maximizes its profit if it sells ________ pairs of shoes per day. A)  120 B)  87 C)  137 D)  150 The figure shows the demand curve for Nike shoes (D) , and Nike's marginal revenue curve (MR) , marginal cost curve (MC) , and average total cost curve (ATC) . -In the figure above, Nike maximizes its profit if it sells ________ pairs of shoes per day.


A) 120
B) 87
C) 137
D) 150

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In monopolistic competition, excess capacity results from


A) the presence of a large number of buyers.
B) the mobility of firms into and out of the industry.
C) imperfect information about price.
D) product differentiation.

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In monopolistic competition, firms can make an economic profit in


A) the short run and in the long run.
B) the short run but not in the long run.
C) the long run but not in the short run.
D) neither the long run nor the short run.

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The monopolistically competitive firm


A) cannot make a positive economic profit in the long run because of entry.
B) can make a positive economic profit in the long run because it sells a differentiated good.
C) can make a positive economic profit in the long run because there are only a few firms in the industry.
D) cannot make a positive economic profit in the long run because it sells a homogeneous good.

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For a firm in monopolistic competition, the marginal cost curve intersects the average total cost curve


A) at the minimum average total cost.
B) to the left of the minimum average total cost.
C) to the right of the minimum average total cost.
D) at no point.

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The efficient scale of a firm is defined as the point where


A) average total cost is minimized.
B) marginal revenue equals marginal cost.
C) price equals marginal cost.
D) marginal revenue equals zero.

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Which of the following is true regarding the long run for a firm in monopolistic competition?


A) The firm can make an economic profit because of product differentiation.
B) Marginal cost equals average total cost.
C) Output is produced at minimum average total cost.
D) Price equals average total cost.

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Monopolistically competitive firms engaging in advertising will definitely achieve which of the following?


A) shift their average total cost curve up
B) shift their demand curve to the right
C) increase their economic profit
D) shift their demand curve to the right and shift their average total cost curve up

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In the December edition of Runner's World magazine, Karhu, Adidas, The North Face, and Brooks have full page running shoe advertisements. Which of the following is correct? I. Advertising increases Oris's total cost. II) Advertising increases Oris's fixed costs. III) All the advertising makes the demand curve faced by Oris more elastic.


A) Only I
B) Only II
C) I, II, and III
D) Only I and II

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Brand name aspirin is chemically identical to store brand aspirin. Yet, consumers often prefer the brand name product to the store brand product. This preference is an example of


A) product differentiation.
B) perfect product competition.
C) oligopolistic product competition.
D) price taking behavior.

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Under monopolistic competition, firms make zero economic profit in the long run and produce at the minimum ATC.

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A textbook publisher is in monopolistic competition. If the firm spends nothing on advertising, it can sell no books at $100 a book, but for each $10 cut in price, the quantity of books it can sell increases by 20 books a day. The firm's total fixed cost is $2,400 a day. Its average variable cost and marginal cost is a constant $20 per book. If the firm spends $1,200 a day on advertising, it can increase the quantity of books sold at each price by 50 percent. Compared to the situation if it does not advertise, if the firm advertises, its economic profit


A) increases by $400.
B) decreases by $400.
C) doubles.
D) is the same as with no advertising.

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In monopolistic competition:


A) Each firm's price can deviate from the average price of other firms.
B) Each firm supplies a large part of the total market output.
C) One firm's actions directly affect the actions of the other firms.
D) Firms typically determine the amount they produce through agreements with competitors.

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In the long run, monopolistically competitive firms make zero economic profits because of government regulations.

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A monopoly firm can make economic profit in the long run. A firm in monopolistic competition cannot. What creates this difference?

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The key to long-run economic profits is ...

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