Question 1

A ________ is a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.

Accepted Answer

A)   warehouse club
B)   franchise
C)   shopping center
D)   supermarket
E)   hypermarket

Question 2

Which of the following would be considered a service retailer?

Accepted Answer

A)   factory outlets
B)   supermarkets
C)   jewelry stores
D)   restaurants
E)   gas stations

Question 3

________ perform a role similar to that of brokers or agents but are part of the buyer's organization.

Accepted Answer

A)   Truck jobbers
B)   Merchant wholesalers
C)   Purchasing officers
D)   Rack jobbers
E)   Cash-and-carry wholesalers

Question 4

Which type of store carries a wide variety of product lines and has been squeezed in recent years between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other?

Accepted Answer

A)   warehouse clubs
B)   department store
C)   factory outlet
D)   merchant wholesaler
E)   category specialist

Question 5

According to the concept of ________, new retailing forms often begin as low-margin, low-price, low-status operations to challenge established retailers. Such retailers then become successful, and eventually become like the conventional retailers they replaced.

Accepted Answer

A)   ambush marketing
B)   flash sales
C)   wheel-of-retailing
D)   warehousing
E)   product life cycle

Question 6

In recent years, convenience stores have redesigned their stores to closely focus on serving their primary target market made up of young, blue-collar men.

Accepted Answer

A) True 
 B)False

Question 7

What types of products do specialty stores carry? Give an example of a specialty store.

Accepted Answer

Specialty stores carry narrow product li...

Question 8

A ________ is a small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover goods.

Accepted Answer

A)   convenience store
B)   chain store
C)   department store
D)   supermarket
E)   hypermarket

Question 9

Which of the following statements best represents a contractual association between a manufacturer, wholesaler, or service organization and independent businesspeople who buy the right to own and operate one or more units in the system represented by the contract?

Accepted Answer

A)   corporate chain
B)   franchise
C)   voluntary chain
D)   retailer cooperative
E)   warehouse club

Question 10

Many shoppers now check out merchandise online and then buy it at brick-and-mortar stores. This process is called showrooming.

Accepted Answer

A) True 
 B)False

Question 11

________ are two or more outlets that are commonly owned and controlled.

Accepted Answer

A)   Corporate chains
B)   Convenience stores
C)   Off-price retailers
D)   Independent off-price retailers
E)   Power centers

Question 12

You own a neighborhood grocery store and would like to have non-food items delivered, priced, displayed and inventoried by a wholesaler. You do not want to purchase title to the goods. Which type of wholesaler best fits your needs?

Accepted Answer

A)   cash-and-carry wholesaler
B)   rack jobber
C)   drop shipper
D)   mail-order wholesaler
E)   agents and brokers

Question 13

________ involves using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable point-of-purchase decisions.

Accepted Answer

A)   Ambush marketing
B)   Shopper marketing
C)   Bait-and-switch advertising
D)   Affinity marketing
E)   Narrowcasting

Question 14

A ________ contains from 50 to 100 stores, is like a covered mini-downtown, and attracts customers from a wide area.

Accepted Answer

A)   community shopping center
B)   neighborhood shopping center
C)   central business district
D)   regional shopping center
E)   strip mall

Question 15

7-Eleven, Stop-N-Go, and Circle K are examples of ________.

Accepted Answer

A)   department stores
B)   convenience stores
C)   category killers
D)   specialty stores
E)   supermarkets

Question 16

________ are retailers that offer sales assistance because they carry more shopping goods about which customers might need information.

Accepted Answer

A)   Self-service retailers
B)   Full-service retailers
C)   Off-price retailers
D)   Limited-service retailers
E)   Specialty-service retailers

Question 17

________ are facing slow sales growth because of slower population growth, increased competition, and the rapid growth of out-of-home eating.

Accepted Answer

A)   Warehouse clubs
B)   Off-price retailers
C)   Discount stores
D)   Supermarkets
E)   Factory outlets

Question 18

How can wholesalers improve their use of promotions?

Accepted Answer

Many wholesalers do not view promotion a...

Question 19

Which of the following is most likely true about shoppers who prefer to shop at "lifestyle centers"?

Accepted Answer

A)   They use coupons.
B)   They prefer upscale stores.
C)   They prefer indoor shopping locations.
D)   They rarely dine out in expensive restaurants.
E)   They are motivated by deals on last year's merchandise.

Question 20

Specialty stores carry ________ with ________ within them.

Accepted Answer

A)   only convenience products; shallow assortments
B)   narrow product lines; deep assortments
C)   narrow product lines; shallow assortments
D)   wide product lines; shallow assortments
E)   wide product lines; deep assortments

Exam 13: Retailing and Wholesaling

How can wholesalers improve their use of promotions?

Correct AnswerverifiedMany wholesalers do not view promotion a...View AnswerShow Answer

Which of the following statements best represents a contractual association between a manufacturer, wholesaler, or service organization and independent businesspeople who buy the right to own and operate one or more units in the system represented by the contract?

Correct AnswerverifiedShow Answer

According to the concept of ________, new retailing forms often begin as low-margin, low-price, low-status operations to challenge established retailers. Such retailers then become successful, and eventually become like the conventional retailers they replaced.

Correct AnswerverifiedShow Answer

A ________ contains from 50 to 100 stores, is like a covered mini-downtown, and attracts customers from a wide area.

Correct AnswerverifiedShow Answer

In recent years, convenience stores have redesigned their stores to closely focus on serving their primary target market made up of young, blue-collar men.

Correct AnswerverifiedShow Answer

A ________ is a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.

Correct AnswerverifiedShow Answer

________ perform a role similar to that of brokers or agents but are part of the buyer's organization.

Correct AnswerverifiedShow Answer

You own a neighborhood grocery store and would like to have non-food items delivered, priced, displayed and inventoried by a wholesaler. You do not want to purchase title to the goods. Which type of wholesaler best fits your needs?

Correct AnswerverifiedShow Answer

7-Eleven, Stop-N-Go, and Circle K are examples of ________.

Correct AnswerverifiedShow Answer

________ are facing slow sales growth because of slower population growth, increased competition, and the rapid growth of out-of-home eating.

Correct AnswerverifiedShow Answer

________ are two or more outlets that are commonly owned and controlled.

Correct AnswerverifiedShow Answer

Which of the following would be considered a service retailer?

Correct AnswerverifiedShow Answer

Specialty stores carry ________ with ________ within them.

Correct AnswerverifiedShow Answer

________ involves using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable point-of-purchase decisions.

Correct AnswerverifiedShow Answer

________ are retailers that offer sales assistance because they carry more shopping goods about which customers might need information.

Correct AnswerverifiedShow Answer

A ________ is a small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover goods.

Correct AnswerverifiedShow Answer

Which type of store carries a wide variety of product lines and has been squeezed in recent years between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other?

Correct AnswerverifiedShow Answer

Many shoppers now check out merchandise online and then buy it at brick-and-mortar stores. This process is called showrooming.

Correct AnswerverifiedShow Answer

What types of products do specialty stores carry? Give an example of a specialty store.

Correct AnswerverifiedSpecialty stores carry narrow product li...View AnswerShow Answer

Which of the following is most likely true about shoppers who prefer to shop at "lifestyle centers"?

Correct AnswerverifiedShow Answer

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Many wholesalers do not view promotion a...
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Specialty stores carry with within them.

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Specialty stores carry narrow product li...
View Answer

Correct Answer
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