Question 1

When your AIDA message uses an indirect approach and is delivered by email,what are two challenges to keep in mind as you write the subject line?

Accepted Answer

One challenge in this situation is to ma...

Question 2

Who is responsible for imposing penalties on advertisers who violate standards for truth in advertising?

Accepted Answer

A)  The Federal Office of Transportation
B)  The Federal Ethics Committee
C)  TechStar
D)  The Federal Trade Commission
E)  The Federal Authority for Financial Services

Question 3

To be most effective,a persuasive message should align with

Accepted Answer

A)  the recipient's basic physiological requirements.
B)  the recipient's basic education and levels of understanding.
C)  the recipient's cultural expectations.
D)  the recipient's existing motivational forces.
E)  the recipient's level of resistance.

Question 4

Briefly explain the difference between selling points and benefits,and then give an example of each.

Accepted Answer

Selling points are the most attractive f...

Question 5

Which of the following is a measure of the combination of forces that drive people to satisfy their needs?

Accepted Answer

A)  Demographics
B)  Psychographics
C)  Motivation
D)  Appeal
E)  Self-actualization

Question 6

Discuss ways to develop a good persuasive claim.

Accepted Answer

Consumers and professionals sometimes en...

Question 7

Briefly explain several guidelines for adapting marketing and sales messages for social media.

Accepted Answer

Use the following guidelines to adapt pr...

Question 8

When it comes to persuasive messages,the direct approach

Accepted Answer

A)  is rarely used.
B)  is often preferable with a receptive audience.
C)  is used only by top management.
D)  does not require inclusion of justifications or explanations.
E)  opens the door to debate and argument

Question 9

________ data provides information about an individual's personality,attitudes,lifestyle,and other psychological characteristics.

Accepted Answer

A)  Demographic
B)  Ideographic
C)  Psychographic
D)  Lithographic

Question 10

The purpose of the interest section of a persuasive message is to

Accepted Answer

A)  capture attention.
B)  show that your product is well-suited to your audience.
C)  increase the audience's desire to take the action recommended in the message.
D)  get the reader to act immediately.
E)  indicate areas of faulty logic by the audience.

Question 11

In general,the best persuasive messages ________ the audience's motivations.

Accepted Answer

A)  avoid mentioning
B)  downplay
C)  openly address
D)  dismiss
E)  minimize

Question 12

Explain how to balance emotional appeals and logical appeals to persuade an audience.

Accepted Answer

Generally speaking,persuasive business m...

Question 13

How do ethical businesspeople generally view the concept of persuasion?

Accepted Answer

A)  As a way to show concern for the audience
B)  As a way to incorporate the "you" attitude in the marketing message
C)  As a way to increase the ramifications of marketing and sales message
D)  As a way to avoid the complexities of promotional communication
E)  As a way to align their interests with what is best for the audience

Question 14

Which of the following tracks the online behavior of website visitors and delivers advertising based on what the user appears to be interested in?

Accepted Answer

A)  Behavioral targeting
B)  Spam
C)  The Federal Trade Commission
D)  Remarketing
E)  Implied claims

Question 15

________ are the particular advantages that purchasers will realize from the features of a product.

Accepted Answer

A)  Benefits
B)  Optimizations
C)  Utilization points
D)  Selling points
E)  Rewards

Question 16

As a human need that affects motivation,self-actualization involves the need to

Accepted Answer

A)  cultivate lifelong involvement.
B)  feel a sense of accomplishment.
C)  reach one's full potential as a human being.
D)  control situations or exert authority over others.
E)  avoid problems wherever possible.

Question 17

Successful professionals understand that persuasion is the attempt to get your audience to make the choices you want them to make-even if those choices are not in their best interest.

Accepted Answer

A) True 
 B)False

Question 18

________ are the most common form of content marketing in the mobile arena.

Accepted Answer

A)  Blog posts
B)  Search-engine results
C)  Downloadable coupons
D)  Mobile-optimized videos
E)  Embedded links

Question 19

In the practice of ________,behaviorally targeted ads from one website follow an online shopper when he or she moves on to other websites.

Accepted Answer

A)  flanking
B)  remarketing
C)  cyber stalking
D)  stealth advertising
E)  market shifting

Question 20

Who are considered to be the most enthusiastic fans of your company and its products?

Accepted Answer

A)  Product champions
B)  Conversational marketing experts
C)  Journalists
D)  Communities of customers
E)  Bloggers

Exam 12: Writing Persuasive Messages

To be most effective,a persuasive message should align with

Correct AnswerverifiedShow Answer

Successful professionals understand that persuasion is the attempt to get your audience to make the choices you want them to make-even if those choices are not in their best interest.

Correct AnswerverifiedShow Answer

Briefly explain several guidelines for adapting marketing and sales messages for social media.

Correct AnswerverifiedUse the following guidelines to adapt pr...View AnswerShow Answer

As a human need that affects motivation,self-actualization involves the need to

Correct AnswerverifiedShow Answer

In general,the best persuasive messages ________ the audience's motivations.

Correct AnswerverifiedShow Answer

________ data provides information about an individual's personality,attitudes,lifestyle,and other psychological characteristics.

Correct AnswerverifiedShow Answer

Who are considered to be the most enthusiastic fans of your company and its products?

Correct AnswerverifiedShow Answer

Which of the following tracks the online behavior of website visitors and delivers advertising based on what the user appears to be interested in?

Correct AnswerverifiedShow Answer

________ are the most common form of content marketing in the mobile arena.

Correct AnswerverifiedShow Answer

When it comes to persuasive messages,the direct approach

Correct AnswerAnswered by ExamLex AIShow Answer

When your AIDA message uses an indirect approach and is delivered by email,what are two challenges to keep in mind as you write the subject line?

Correct AnswerverifiedOne challenge in this situation is to ma...View AnswerShow Answer

Explain how to balance emotional appeals and logical appeals to persuade an audience.

Correct AnswerverifiedGenerally speaking,persuasive business m...View AnswerShow Answer

Which of the following is a measure of the combination of forces that drive people to satisfy their needs?

Correct AnswerverifiedShow Answer

________ are the particular advantages that purchasers will realize from the features of a product.

Correct AnswerverifiedShow Answer

Who is responsible for imposing penalties on advertisers who violate standards for truth in advertising?

Correct AnswerverifiedShow Answer

In the practice of ________,behaviorally targeted ads from one website follow an online shopper when he or she moves on to other websites.

Correct AnswerverifiedShow Answer

How do ethical businesspeople generally view the concept of persuasion?

Correct AnswerverifiedShow Answer

The purpose of the interest section of a persuasive message is to

Correct AnswerverifiedShow Answer

Briefly explain the difference between selling points and benefits,and then give an example of each.

Correct AnswerverifiedSelling points are the most attractive f...View AnswerShow Answer

Discuss ways to develop a good persuasive claim.

Correct AnswerverifiedConsumers and professionals sometimes en...View AnswerShow Answer

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Use the following guidelines to adapt pr...
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Answered by ExamLex AI

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One challenge in this situation is to ma...
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Generally speaking,persuasive business m...
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Selling points are the most attractive f...
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Consumers and professionals sometimes en...
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