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Exam 5: Business-Level Strategy

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Question 31

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As a cost leader, Wal-Mart is able to defeat its rivals largely because its competitors

A) cannot meet the quality of Wal-Mart's products.
B) cannot invest in operational efficiency because of low profit margins.
C) are committed to using expensive unionized labor.
D) have not generated the customer loyalty Wal-Mart has developed.

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Question 32

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In an organization using the cost leadership strategy, the functional structure should emphasize the ____ function.

A) marketing
B) operations
C) accounting
D) personnel

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Question 33

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The dominant function in the structure for the cost-leadership strategy is Accounting.

In general, firms with a standardized product should narrowly segment their market.

Live Easy, Inc., specializes in dietary supplements that address the specific needs of women over the age of sixty, such as bone loss and joint pain. The premium-priced supplements are sold by mail and advertised in upscale magazines such as Town and Country, Art and Antiques, and Architectural Digest. Live Easy has a/an ____ business-level strategy.

What are the two key dimensions of the organization's business level strategy? And what combinations of these dimensions lead to the five types of business level strategies?

Which of the following is not an example of a potential narrow market segment?

In an organization using the differentiation strategy, which of the following functions is most likely to be more important than the others?

A factor contributing to the poor performance of some large, diversified firms is their unwillingness to use a single, corporate-wide business-level strategy for each of their business units.

Wal-Mart has not adjusted its business model since the mid 1990s.