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Which of the following is a true statement?


A) Much of our perception occurs without our conscious awareness.
B) Behavior cannot be affected by subliminal stimuli.
C) Subliminal perception is easy to demonstrate and replicate.
D) There is concrete evidence that subliminal persuasion is effective.

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Although many species of animals are totally color blind, this condition is extremely rare in humans.

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Contrast the reactions of adults who were born deaf and then received cochlear implants to the reactions of adults who became deaf later in life and then received the implants.

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Define sensation and perception. Explain what sense receptors are.

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Describe loudness and explain how perceived loudness is affected by pitch.

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How have researchers shown that a simple visual stimulus can affect a person's behavior? What has research revealed about subliminal persuasion?

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The visual receptors are located in the _______________, which is located in the back of the eye.


A) pupil
B) iris
C) cornea
D) retina

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The intensity of a wave's pressure corresponds to the frequency of the wave.

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According to opponent-process theory, the color code that is passed along to higher visual centers treats blue and yellow as antagonistic colors.

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The receptor cells for taste send tiny fibers out through an opening in the taste bud.

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The amplitude of a sound wave is related to our perception of _______________.


A) pitch
B) timbre
C) loudness
D) tonal quality

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Sarah says that certain colors make her experience different smells. For example, she says that the color purple smells like a rose to her. Sarah is displaying the symptoms of:


A) parapsychology.
B) synesthesia.
C) sensation pruning.
D) functional sensation.

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Taste buds are contained in the tongue's:


A) papillae.
B) hair cells.
C) underside.
D) saccules.

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According to the doctrine of specific nerve energies, if sound waves could stimulate nerves that end in the visual part of the brain, then we would "see" sounds.

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When adults who have been blind from infancy have their vision restored, they are able to make sense of what they see within days.

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The perceived _______________ of a sound is related to the amplitude of a sound wave.


A) pitch
B) loudness
C) spectrum
D) timbre

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Miley is thinking about buying a subliminal message CD that is supposed to make her more assertive at work. Based on the information in your textbook, what should you tell her?


A) "Be careful; subliminal messages are very powerful."
B) "Subliminal messages only work when the person does not know they are being used."
C) "Few studies have been done on the effectiveness of subliminal messages."
D) "There is little evidence that subliminal messages can be used to persuade people to do anything."

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The trichromatic theory explains:


A) the first level of color processing, which occurs in the retina.
B) the second level of color processing, which occurs in the ganglion cells.
C) the third level of color processing, which occurs in the thalamus.
D) the fourth level of color processing, which occurs in the visual cortex.

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Rods are much more sensitive than are cones in darkness.

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_______________ psychologists studied how people organize the world visually into meaningful units and patterns.


A) Psychophysical
B) Organizational
C) Gestalt
D) Ground

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