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Exam 4: Business-Level Strategy

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Question 51

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The integration of a cost leadership and a differentiation strategy

A) is challenging because of the inherent difficulties in balancing primary and support activities.
B) forces a firm to adapt more slowly to changes in its environment.
C) allows the firm to avoid being "stuck in the middle."
D) requires such a large customer base that it is most practical for firms in the global marketplace.

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Question 52

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Because of their sensitivity to hype, and their insistence that products deliver as promised, ____ would be less likely to develop product loyalties that would protect a differentiating firm from potential entrants.

A) members of the Swing generation
B) Baby Boomers
C) members of the Lost Generation
D) Generation Xers

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Question 53

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Companies without the core competencies to link primary and support activities are still able to implement successfully a either a cost leadership or a differentiation strategy, although they cannot implement an integrated cost leadership/differentiation strategy.

An English professor spends her summers writing low-brow romance novels that sell directly to paperback. She writes under a fictional name because she is embarrassed to admit to her colleagues and students how she earns the extra money for foreign vacations. The professor is correct in her concern that she is serving customer needs that are objectively inferior and bad.

The difference between the cost leadership and differentiation business-level strategies, and the focused cost leadership and focused differentiation strategies, is their competitive reach.

Caribou Coffee, with 430 stores, is much smaller than Starbucks. Therefore, Caribou is using a focus strategy.

A low-cost position in the industry is not a valuable defense against rivals when competing on the basis of price.

Viewing the world through the customer's eyes and constantly seeking ways to create more value for the company enhances

The goal of business-level strategy is to earn above-average returns.

Caribou Coffee, with 430 stores, is the nation's second largest chain of coffee shops behind Starbucks. Both chains seek to provide the highest quality product and service. Which of the following statements is accurate?

Which of the following is NOT a value-creating activity associated with the differentiation strategy?

By examining the ____ of Southwest Airlines, one can identify the strategic themes around which it has developed its business strategy. These themes include limited passenger service, high aircraft utilization, highly productive ground and gate crews, and so forth.

Demographic segments include generational identifications. Which segment of the population was previously financially conservative, but is now willing to spend money?

Business-level strategies are concerned specifically with

The activities in the value chains of companies using focus strategies are quite different than the activities in the value chains of companies using industry-wide business strategies.

Amazon has built capabilities around Internet technology and e-commerce to facilitate information exchanges with its customers in a cost effective manner. This represents which of the three service dimension?

PetSmart provides services and products for pet owners which are not available through other outlets. PetSmart's business level strategy is best described as

A risk of the differentiation strategy is that the firm's means of differentiation may eventually not provide value to the customer.

An examination of a company's activity map will reveal its strategic themes.

Counterfeit products are a serious problem for firms following the differentiation strategy.