Question 1

Persuasion messages get communicated through a ___________ of communication.

Accepted Answer

A)  channel
B)  route
C)  flow
D)  process

Question 2

An opposition Member of Parliament argues that the government should be more aggressive in its campaign to get citizens to stop smoking.He will appear more credible and persuasive if he

Accepted Answer

A)  represents a riding dependent on tobacco farming.
B)  is a former employee of the Canadian Cancer Society.
C)  has once been a lobbyist for the television industry.
D)  represents a riding where most people believe it is wrong to smoke.

Question 3

Whose argument has the best chance of convincing you to choose Cuba over Mexico for a vacation?

Accepted Answer

A)  Mathilde,who was born in Cuba and thinks you should go to Cuba.
B)  Jeri,who vacations in Cuba every year and thinks you should go to Cuba.
C)  Nola,who was born in Mexico and thinks you should go to Cuba.
D)  Zoe,who has vacationed in both Mexico and Cuba,and thinks you should go to Cuba.

Question 4

Good feelings ________ persuasion by: ________ and by ________.

Accepted Answer

A)  enhance; enhancing positive thinking; linking good feelings with the message
B)  diminish; diminish positive thinking; linking good feeling with the message
C)  enhance; diminish positive thinking; not linking good feeling with the message
D)  diminish; enhancing negative thinking; not linking good feeling with the message

Question 5

Charles Kiesler recommends that one way to stimulate people's thinking so they become more committed to their positions is to

Accepted Answer

A)  mildly attack their position.
B)  strongly attack their position.
C)  mildly support their position.
D)  strongly support their position.

Question 6

A representative from "Mothers Against Drunk Driving" is visiting a high school to give a presentation about the dangers of drinking and driving.What would be her best strategy to persuade the students to avoid driving while drunk?

Accepted Answer

A)  Get the students to think deeply and seriously about the issue.
B)  Give an entertaining presentation,with the real message disguised by an enjoyable format.
C)  Bring in a glamorous spokesperson to appeal to the students.
D)  Use simple and familiar language.

Question 7

If a message is clear and easy to comprehend but is full of unconvincing arguments,you will

Accepted Answer

A)  not be easily able to counter-argue and the message will be more persuasive.
B)  be easily able to counter-argue and the message will be less persuasive.
C)  be easily able to counter-argue and the message and will be more persuasive.
D)  not be easily able to counter-argue and the message will be less persuasive.

Question 8

The best persuader on matters of subjective experience is

Accepted Answer

A)  someone who minds his/her self-interest.
B)  a male persuader.
C)  a female persuader.
D)  a communicator similar to those receiving the message.

Question 9

According to Hovland and his colleagues,any factor that helps people clear hurdles in the persuasion process

Accepted Answer

A)  increases the likelihood of persuasion.
B)  decreases the likelihood of persuasion.
C)  does not have any effect on the likelihood of persuasion.
D)  sometimes increase and sometimes decrease the likelihood of persuasion.

Question 10

When two messages are followed back to back,followed by a time gap,a _____________ effect usually occurs.

Accepted Answer

A)  primary
B)  recency
C)  primacy
D)  delayed

Question 11

Messages are best ___________ and ___________ when they are ___________.

Accepted Answer

A)  comprehended; recalled; written
B)  remembered; recognized; spoken
C)  comprehended; recalled; spoken
D)  remembered; recalled; reinforced

Question 12

Cults like the Unification Church and Jim Jones's People's Temple typically recruit and retain members by exploiting

Accepted Answer

A)  the sleeper effect.
B)  the foot-in-the-door phenomenon.
C)  the recency effect.
D)  attitude inoculation.

Question 13

An automobile manufacturer who produces advertisements associating its cars with a young,attractive family enjoying picnics is most clearly using

Accepted Answer

A)  central route persuasion.
B)  peripheral route persuasion.
C)  two-step flow of communication.
D)  social implosion.

Question 14

According to the _____explanation of attitudes,older people largely hold onto the attitudes they adopted when they were young

Accepted Answer

A)  life cycle
B)  generational
C)  skeptical
D)  cognitive miser

Question 15

Research on attitude inoculation suggests that religious educators are wise to avoid

Accepted Answer

A)  the two-step flow of communication.
B)  forewarning followers that outsiders will question their beliefs.
C)  using charismatic leaders to attract new converts.
D)  creating a "germ-free ideological environment."

Question 16

The success of religious cults is explained by their effective use of all except

Accepted Answer

A)  escalating behavioural commitments.
B)  persuasion principles.
C)  isolating group members in like-minded groups.
D)  involving members.

Question 17

If you are a credible authority and your audience isn't much concerned with your issue,you ought to

Accepted Answer

A)  advocate an extremely discrepant view.
B)  advocate a moderately discrepant view.
C)  advocate a slightly discrepant view.
D)  present a short message.

Question 18

High effort is to ___________ as low effort is to ___________.

Accepted Answer

A)  central; peripheral
B)  peripheral; central
C)  heuristics; incidental cues
D)  persuasion; conformity

Question 19

Cult leaders will be most effective and influential if they are

Accepted Answer

A)  perceived as very attractive by female recruits.
B)  demanding and require complete surrender of control to their will upon joining.
C)  not seen as a threat and believed to be similar to the group members.
D)  charismatic,perceived as an expert,and trustworthy.

Question 20

John doesn't care at all about the legalization of marijuana,but in class he listened to a speech in favour of it.All else being equal,John is most likely to be persuaded if

Accepted Answer

A)  the message contains short,cogent arguments.
B)  the message contains information about the benefits of marijuana use that he can think about and evaluate.
C)  the message is delivered by a fast talker.
D)  the message is delivered by a slow talker.

Exam 5: Persuasion

A representative from "Mothers Against Drunk Driving" is visiting a high school to give a presentation about the dangers of drinking and driving.What would be her best strategy to persuade the students to avoid driving while drunk?

Correct AnswerverifiedShow Answer

Persuasion messages get communicated through a ___________ of communication.

Correct AnswerverifiedShow Answer

Messages are best ___________ and ___________ when they are ___________.

Correct AnswerverifiedShow Answer

Charles Kiesler recommends that one way to stimulate people's thinking so they become more committed to their positions is to

Correct AnswerverifiedShow Answer

Cult leaders will be most effective and influential if they are

Correct AnswerverifiedShow Answer

If you are a credible authority and your audience isn't much concerned with your issue,you ought to

Correct AnswerverifiedShow Answer

Whose argument has the best chance of convincing you to choose Cuba over Mexico for a vacation?

Correct AnswerverifiedShow Answer

According to Hovland and his colleagues,any factor that helps people clear hurdles in the persuasion process

Correct AnswerverifiedShow Answer

When two messages are followed back to back,followed by a time gap,a _____________ effect usually occurs.

Correct AnswerverifiedShow Answer

John doesn't care at all about the legalization of marijuana,but in class he listened to a speech in favour of it.All else being equal,John is most likely to be persuaded if

Correct AnswerverifiedShow Answer

An opposition Member of Parliament argues that the government should be more aggressive in its campaign to get citizens to stop smoking.He will appear more credible and persuasive if he

Correct AnswerverifiedShow Answer

Good feelings ________ persuasion by: ________ and by ________.

Correct AnswerverifiedShow Answer

According to the _____explanation of attitudes,older people largely hold onto the attitudes they adopted when they were young

Correct AnswerverifiedShow Answer

Research on attitude inoculation suggests that religious educators are wise to avoid

Correct AnswerverifiedShow Answer

The success of religious cults is explained by their effective use of all except

Correct AnswerverifiedShow Answer

Cults like the Unification Church and Jim Jones's People's Temple typically recruit and retain members by exploiting

Correct AnswerverifiedShow Answer

The best persuader on matters of subjective experience is

Correct AnswerverifiedShow Answer

If a message is clear and easy to comprehend but is full of unconvincing arguments,you will

Correct AnswerverifiedShow Answer

High effort is to ___________ as low effort is to ___________.

Correct AnswerverifiedShow Answer

An automobile manufacturer who produces advertisements associating its cars with a young,attractive family enjoying picnics is most clearly using

Correct AnswerverifiedShow Answer

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Messages are best _____ and _ when they are _______.

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Good feelings persuasion by: and by .

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High effort is to _ as low effort is to _.

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