A) the responses a message evokes in a person's mind
B) the message conveyed to the audience present
C) its implicitness
D) its automatic nature
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Multiple Choice
A) style
B) route
C) channel
D) method
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Multiple Choice
A) a paradox
B) short-term memory
C) the sleeper effect
D) longevity
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Multiple Choice
A) perceived expertise.
B) perceived attractiveness.
C) speaking style.
D) body language.
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Multiple Choice
A) are distracted or just plain busy
B) overlook arguments
C) feel demotivated
D) are able to think about an issue
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Multiple Choice
A) attitude reactance
B) the central route persuasion
C) attitude inoculation
D) the peripheral route persuasion
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A) not liked but was persuasive.
B) liked and was persuasive.
C) not liked and was not persuasive.
D) liked but was not persuasive.
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Multiple Choice
A) are not persuaded by television advertising.
B) fail to grasp the persuasive intent of commercials.
C) use the central route to persuasion.
D) are skeptical of television advertising.
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Multiple Choice
A) Fear renders a communication ineffective.
B) Generally,the more frightened people feel,the more they respond.
C) Evoking a low level of fear is effective,unlike producing a high level of fear.
D) Fear appeals have an effect on women rather than men.
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Multiple Choice
A) Myra lets her husband know how much she loves him and tells him that if he loved her as much,he would gift her anything she wants.
B) Myra gets her husband to agree to buy her a diamond ring,and at the jewelry store,she informs him that she wants a diamond necklace.
C) Myra cooks a tasty dinner for her husband,and she shows him a picture of the necklace she likes.
D) Myra takes her husband out to dinner and asks if he would gift her a diamond necklace.
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A) the last message
B) the first message
C) it depends on the communicator
D) it depends on the channel of communication
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A) principle of authority
B) principle of reciprocity
C) principle of social proof
D) principle of scarcity
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A) central route persuasion.
B) attitude inoculation.
C) psychological reactance.
D) the boomerang effect.
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Multiple Choice
A) prefer peripheral routes to persuasion.
B) prefer central routes to persuasion.
C) support the life cycle explanation for differences in attitudes across age.
D) support the generational explanation for differences in attitudes across age.
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Multiple Choice
A) Sarah prefers using her mental resources when making a purchase decision.
B) Tobias likes to conserve his mental resources when he comes across commercials.
C) Chiara responds positively to advertisements when attractive people feature in them.
D) Liam lacks analytical skills and is easily drawn toward pleasant surroundings.
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Multiple Choice
A) understandable.
B) memorable.
C) compelling.
D) one-sided.
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A) personal influence
B) media influence
C) educational influence
D) expert influence
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Multiple Choice
A) the misinformation effect
B) the recency effect
C) the primacy effect
D) the foot-in-the-door phenomenon
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Multiple Choice
A) an antismoking ad that states "Smoking will lead to lung cancer"
B) a safe-sex ad that states "Unprotected sex increases your risk of contracting AIDS"
C) a dental floss ad that states "If you do not floss,you will have stained teeth"
D) a sunscreen ad that states "If you wear sunscreen,you will have youthful skin"
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Multiple Choice
A) arouse a small amount of fear.
B) put him in a good mood.
C) keep her gaze fixed on his eyes.
D) argue in favor of her self-interest.
Correct Answer
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