Question 1

Which of the following is true about social media in business?

Accepted Answer

A)   It reduces the amount of control that businesses have over the content and the process of communication.
B)   It creates barriers in the organizational hierarchy.
C)   It discourages customer participation.
D)   It makes it challenging for networks to collaborate.

Question 2

Many companies now have formal email policies.Describe five main elements that are typically contained in these types of policies.

Accepted Answer

(Answers may vary.)Possible points inclu...

Question 3

When developing podcasts,you should NOT ________.

Accepted Answer

A)   make up your content on the fly
B)   use previews, transitions, and reviews
C)   speak from notes and outlines
D)   try to record your podcast in one take

Question 4

When communicating on social networks,you should ________.

Accepted Answer

A)   use conventional promotional efforts extensively in social networking conversations
B)   stimulate and facilitate new conversations instead of joining existing ones
C)   tailor your company's personality to the unique environments of different social networks
D)   choose the best compositional mode for each message, purpose, and network

Question 5

When you request information or action through your email,you should ________.

Accepted Answer

A)   wait for the reader to ask for a deadline for the request
B)   put your main request in all caps in the opening of the message
C)   clearly state what you are asking for
D)   not volunteer information about the reasons for your request

Question 6

The ability of business-grade IM systems to quickly see which people are at their desks and available to IM is referred to as ________.

Accepted Answer

A)   remote sensing
B)   virtualization
C)   geotagging
D)   presence awareness

Question 7

________ marketing refers to the spread of promotional messages from one audience member to another.

Accepted Answer

A)   Ambush
B)   Proximity
C)   Reality
D)   Viral

Question 8

Location-based social marketing combines mobile phone service,social networking,and GPS navigation and promises to become an important business communication medium.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is a risk of using IM for business communication?

Accepted Answer

A)   Less versatile than text messaging
B)   Potential for misuse as a one-to-many broadcast method higher than that for email
C)   The need for user authentication
D)   More expensive than phone calls and emails

Question 10

________ is a form of electronic media that provides a variety of communication tools,including status updates,user comments,and personal profiles.

Accepted Answer

The answer of ________ is a form of electronic media...

Question 11

________ is the primary electronic medium for most companies.

Accepted Answer

The answer of ________ is the primary electronic medium for...

Question 12

Electronic media is ideal for conveying nuances in communication.

Accepted Answer

A) True 
 B)False

Question 13

How can the three-step process be adapted to podcasting?

Accepted Answer

The three-step writing process adapts qu...

Question 14

Compare and contrast the concept and use of blogging and microblogging for business communication.

Accepted Answer

A microblog is a variation on blogging i...

Question 15

In companies where any employee can email anyone else,including top management,one need not follow organizational hierarchy when communicating.

Accepted Answer

A) True 
 B)False

Question 16

While it might be tempting to use electronic communications in business,which of the following may be a time that you should use personalized human contact in the office?

Accepted Answer

A)   When socializing
B)   If you are sending message after message trying to resolve some point
C)   If you lack the necessary emotion
D)   When clarifying an important point with your immediate supervisor

Question 17

Which of the following is a benefit of using IM?

Accepted Answer

A)   Immune to computer viruses and network infiltration
B)   Does not require user authentication
C)   Messages can be easily logged for later review
D)   Ability to mimic conversation more closely than email

Question 18

Which of the following is an element of an effective business blog?

Accepted Answer

A)   Writing in an objective "corporate" voice
B)   Maintaining an unidentifiable focus to include a universal audience
C)   Retaining control over content by disabling the comments feature
D)   Communicating with a personal style

Question 19

When writing an email message,you should avoid using ________.

Accepted Answer

A)   a signature file
B)   all caps
C)   attachments and links
D)   traditional grammar and punctuation rules

Question 20

Which of the following statements is true of the evolving role of email in business communication?

Accepted Answer

A)   When compared to IM, mid-size messages are easier to compose and easy to read on email.
B)   You need to be friended by a group member in order to communicate with someone through email.
C)   Email is usually the best choice for brief online conversations.
D)   Email does not allow senders to compose substantial messages in private and on their own schedule.

Exam 6: Crafting Messages for Electronic Media

In companies where any employee can email anyone else,including top management,one need not follow organizational hierarchy when communicating.

Correct AnswerverifiedShow Answer

Many companies now have formal email policies.Describe five main elements that are typically contained in these types of policies.

Correct Answerverified(Answers may vary.)Possible points inclu...View AnswerShow Answer

________ is the primary electronic medium for most companies.

Correct AnswerverifiedShow Answer

The ability of business-grade IM systems to quickly see which people are at their desks and available to IM is referred to as ________.

Correct AnswerverifiedShow Answer

Which of the following is a risk of using IM for business communication?

Correct AnswerverifiedShow Answer

Location-based social marketing combines mobile phone service,social networking,and GPS navigation and promises to become an important business communication medium.

Correct AnswerverifiedShow Answer

When you request information or action through your email,you should ________.

Correct AnswerverifiedShow Answer

Which of the following statements is true of the evolving role of email in business communication?

Correct AnswerverifiedShow Answer

Electronic media is ideal for conveying nuances in communication.

Correct AnswerverifiedShow Answer

Which of the following is an element of an effective business blog?

Correct AnswerverifiedShow Answer

Compare and contrast the concept and use of blogging and microblogging for business communication.

Correct AnswerverifiedA microblog is a variation on blogging i...View AnswerShow Answer

When developing podcasts,you should NOT ________.

Correct AnswerverifiedShow Answer

Which of the following is a benefit of using IM?

Correct AnswerverifiedShow Answer

While it might be tempting to use electronic communications in business,which of the following may be a time that you should use personalized human contact in the office?

Correct AnswerverifiedShow Answer

When communicating on social networks,you should ________.

Correct AnswerverifiedShow Answer

________ is a form of electronic media that provides a variety of communication tools,including status updates,user comments,and personal profiles.

Correct AnswerverifiedShow Answer

How can the three-step process be adapted to podcasting?

Correct AnswerverifiedThe three-step writing process adapts qu...View AnswerShow Answer

When writing an email message,you should avoid using ________.

Correct AnswerverifiedShow Answer

Which of the following is true about social media in business?

Correct AnswerverifiedShow Answer

________ marketing refers to the spread of promotional messages from one audience member to another.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
(Answers may vary.)Possible points inclu...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A microblog is a variation on blogging i...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The three-step writing process adapts qu...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified