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You should use the direct approach to organize negative news messages when ________.


A) you want to soften the blow of the negative news
B) the reader has an emotional investment in the situation
C) the situation is routine or minor
D) you need to maintain a close working relationship with the reader

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The primary advantage of using the direct approach is that it ________.


A) is efficient
B) prepares readers for the bad news
C) is useful in limiting your responsibility
D) helps obscure the bad news

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When using the indirect approach in organizing your negative news message,the reasons for the bad news should precede the actual statement of the bad news.

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An important aspect of a positive close is describing the actions being taken to avoid similar mistakes in the future.

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In a negative message that uses the indirect approach,an ideal explanation section should ________ the bad news ahead.

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Which of the following is a guideline for providing reasons for bad news in a negative news message that uses the indirect approach?


A) Use "company policy" as the reason most of the time.
B) Start with the most negative points first and move forward to increasingly positive ones.
C) Present your reasons in a clearly apologetic tone.
D) Provide enough detail for the audience to understand your reasons.

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The indirect approach is meant to obscure bad news,delay it,or limit your responsibility.

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You can ease disappointment by using positive words rather than negative ones.

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When providing reasons for bad news in a negative news message that uses the indirect approach,you should ________.


A) avoid using "company policy" as the reason most of the time
B) start with the most negative points and then move on to increasingly positive ones
C) present your reasons in a clearly apologetic tone
D) avoid going into details of the reasons for the bad news

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If you've failed to meet expectations that you set for the customer,an element of apology should be considered when conveying negative news about the transaction.

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Bad news messages should be delivered promptly,without delay.

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An effective buffer is a neutral,noncontroversial statement unrelated to the main purpose of the message.

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An apology in business communications means admitting fault.

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Which of the following is a goal you should have in mind when sending out a message communicating bad news about transactions to a customer?


A) To limit your responsibility
B) To repair the relationship
C) To sell an alternative product or service
D) To limit further communication on the matter

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Direct messages take less time for you to write,and readers need less time to reach the main idea of the message.

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In a negative message using the indirect approach,the buffer in the opening is immediately followed by a(n) ________.


A) clear statement of the bad news
B) explanation for the news
C) neutral statement unrelated to the purpose of the message
D) positive statement, expressing genuine optimism for the future

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Dana,HR manager at a small company,must communicate to an employee that his request for a raise cannot be fulfilled,considering his productivity rates.Which of the following lines would best serve as a buffer for this message?


A) We would love to grant your request but your productivity is really not up to the mark this year.
B) We have decided that, considering your productivity rate, we cannot give you the raise that you had requested.
C) You are doing a great job out there and we would like to commend you on your performance.
D) After receiving your request for a raise, we did a careful evaluation of your productivity levels over the course of the last year.

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When refusing claims,you should ________.


A) use the direct approach in most such instances
B) maintain a personal and intimate tone to build rapport
C) apologize sincerely for the negative answer
D) emphasize your continued desire for a positive relationship with the customer

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An apology should ________.


A) be stated at the end of your buffer
B) be stated at the beginning of your buffer
C) not be included if there is a threat of a lawsuit
D) include an explanation of your reasons for the bad news in the buffer

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What is an example of a sincere apology?


A) I'm sorry if you were offended by what happened.
B) I'm sorry that our product resulted in a financial loss for your business.
C) I'm sorry that Chris's service did not live up to your expectations.
D) I'm sorry to hear of your difficulties.

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