Question 1

Research by Rudman and her colleagues (2007)  suggests that implicit attitudes are rooted in ________ experiences, whereas explicit attitudes are based in ________ experiences.

Accepted Answer

A)   current; childhood
B)   traumatic; normal
C)   childhood; present
D)   emotional; cognitive

Question 2

Tyler nods his head quite often during a speech from a politician. Based on the information from your text about confidence and persuasion, Tyler would be most likely to be most persuaded by

Accepted Answer

A)   a weak argument.
B)   a strong argument.
C)   an emotional appeal.
D)   peripheral cues.

Question 3

What type of attitudes best predict spontaneous behavior?

Accepted Answer

A)   highly accessible attitudes
B)   emotion-based attitudes
C)   cognition-based attitudes
D)   weak attitudes

Question 4

Peer pressure is a form of persuasion which generally utilizes

Accepted Answer

A)   cognitive appeals.
B)   behavioral ploys.
C)   emotional appeals.
D)   propaganda techniques.

Question 5

How can cognitive dissonance create attitude change? Why isn't it used on mass scales in advertising?

Accepted Answer

When people advocate a point of view tha...

Question 6

Tesser (1993)  and other researchers suggest that some attitudes are linked to genetic influences. According to these researchers, how is it possible that we might inherit from our parents a love of something like classical music?

Accepted Answer

A)   The influence of genes is modified by early childhood experiences.
B)   Genes influence temperament and personality, which are in turn related to attitudes.
C)   Genes that influence attitudes are dominant genes, not recessive genes.
D)   There are specific genes related to musical preferences, but not to other attitudes.

Question 7

Your best friend Nina may or may not visit New York this weekend. According to the theory of planned behavior, what information would be most useful in helping you predict whether Nina will actually travel to New York?

Accepted Answer

A)   Nina's attitude about traveling
B)   Nina's intention to visit New York
C)   Nina's attitude toward New York
D)   Nina's intention to get away this weekend

Question 8

Despite the results of some controlled laboratory studies of the effects of subliminal information on people's attitudes, because ________, consumers need not fear that advertisements will come to control their behavior.

Accepted Answer

A)   the FCC bans subliminal messages on television
B)   laboratory conditions seldom mirror real-life situations
C)   people process advertisements peripherally
D)   attitudes seldom if ever predict actual behavior

Question 9

The elaboration likelihood model explains under what conditions someone will

Accepted Answer

A)   be influenced by what the speech says, and when influence occurs by superficial cues.
B)   change their implicit attitude, and when he or she will resist change to the explicit attitude.
C)   be persuaded by a subliminal message, and when he or she will resist attitude change.
D)   elaborate on a dissonance-evoking situation, and when he or she will resolve dissonance.

Question 10

For which of the following products would advertisers be most likely to use emotional appeals?

Accepted Answer

A)   mufflers
B)   jewelry
C)   vacuum cleaner
D)   lumber

Question 11

The best evidence that advertisements do work to change attitudes and behaviors comes from

Accepted Answer

A)   people's reports of the influence ads have had on their purchasing.
B)   controlled laboratory experiments.
C)   split cable market tests.
D)   surveys of marketing executives.

Question 12

Advertisers will be most successful in influencing our attitudes and behaviors if they

Accepted Answer

A)   utilize subliminal messages.
B)   present logical arguments in support of their products.
C)   tailor their strategies to the basis of consumers' attitudes.
D)   distract consumers to encourage peripheral processing.

Question 13

The makers of different over-the-counter pain relievers will be using product placement to market their products. Which of the following best exemplifies where one would see these persuasive messages?

Accepted Answer

A)   being used by an actor on a primetime TV show
B)   different shelves at the drug store or supermarket
C)   posters and pamphlets in doctors' offices
D)   ads on the radio and TV

Question 14

________ attitudes are based primarily on people's beliefs about properties of attitude objects.

Accepted Answer

A)   Affectively based
B)   Intention-based
C)   Evaluatively based
D)   Cognitively based

Question 15

________ is to predicting spontaneous behavior as ________ is to predicting deliberative behavior.

Accepted Answer

A)   Attitude accessibility; intention
B)   Affect; cognition
C)   Dissonance reduction; self-perception
D)   Utility; social identity

Question 16

Why would anyone want to use fear in a commercial?

Accepted Answer

A)   Advertisers find it increases sales by appealing to cognitively based attitudes.
B)   Advertisers want to grab the attention of the target audience.
C)   Advertisers do not use fear unless mandated by the government.
D)   Scaring people into healthy behaviors is highly effective.

Question 17

Even though Mario dislikes roller coasters, he may decide to take a ride because his best friend really wants him to ride the new Tidal Wave. This example shows the importance of _______ on our behavioral decisions.

Accepted Answer

A)   subjective norms
B)   the reciprocity norm
C)   altruism
D)   persuasive communication

Question 18

Explicit attitudes are ________, while implicit attitudes are ________.

Accepted Answer

A)   public statements; private beliefs
B)   in conscious awareness; involuntary and sometimes unconscious
C)   affectively based; usually cognitively based
D)   involuntary; voluntary

Question 19

On the campus of the University of Minnesota, there are signs near large expanses of grass that read, "Lie on me, play on me, but please don't walk on me." These signs are more likely to protect the grass than signs that read "Stay off the grass!" because the Minnesota signs

Accepted Answer

A)   are likely to generate less psychological reactance.
B)   contain a longer persuasive message.
C)   contain an emotional appeal rather than a logical appeal.
D)   contain a logical appeal rather than an emotional appeal.

Question 20

You want to have a talk with your younger sister about the dangers of drugs. You begin the discussion by saying, "Now, your friends are probably going to tell you that only people with problems to begin with get into trouble with drugs, and that you're a chicken if you don't get high with them, but...." You have just used ________ to persuade her to avoid experimenting with drugs.

Accepted Answer

A)   a fear-based appeal
B)   a one-sided argument
C)   attitude accessibility
D)   attitude inoculation

Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

The best evidence that advertisements do work to change attitudes and behaviors comes from

Correct Answer
verified

What type of attitudes best predict spontaneous behavior?

Correct Answer
verified

Research by Rudman and her colleagues (2007) suggests that implicit attitudes are rooted in experiences, whereas explicit attitudes are based in experiences.

Correct Answer
verified

Tyler nods his head quite often during a speech from a politician. Based on the information from your text about confidence and persuasion, Tyler would be most likely to be most persuaded by

Correct Answer
verified

How can cognitive dissonance create attitude change? Why isn't it used on mass scales in advertising?

Correct Answer
verified
When people advocate a point of view tha...
View Answer

Your best friend Nina may or may not visit New York this weekend. According to the theory of planned behavior, what information would be most useful in helping you predict whether Nina will actually travel to New York?

Correct Answer
verified

Even though Mario dislikes roller coasters, he may decide to take a ride because his best friend really wants him to ride the new Tidal Wave. This example shows the importance of _______ on our behavioral decisions.

Correct Answer
verified

The makers of different over-the-counter pain relievers will be using product placement to market their products. Which of the following best exemplifies where one would see these persuasive messages?

Correct Answer
verified

Despite the results of some controlled laboratory studies of the effects of subliminal information on people's attitudes, because ________, consumers need not fear that advertisements will come to control their behavior.

Correct Answer
verified

Explicit attitudes are , while implicit attitudes are .

Correct Answer
verified

On the campus of the University of Minnesota, there are signs near large expanses of grass that read, "Lie on me, play on me, but please don't walk on me." These signs are more likely to protect the grass than signs that read "Stay off the grass!" because the Minnesota signs

Correct Answer
verified

________ attitudes are based primarily on people's beliefs about properties of attitude objects.

Correct Answer
verified

Advertisers will be most successful in influencing our attitudes and behaviors if they

Correct Answer
verified

The elaboration likelihood model explains under what conditions someone will

Correct Answer
verified

For which of the following products would advertisers be most likely to use emotional appeals?

Correct Answer
verified

Correct Answer
verified

Peer pressure is a form of persuasion which generally utilizes

Correct Answer
verified

Why would anyone want to use fear in a commercial?

Correct Answer
verified

Tesser (1993) and other researchers suggest that some attitudes are linked to genetic influences. According to these researchers, how is it possible that we might inherit from our parents a love of something like classical music?

Correct Answer
verified

is to predicting spontaneous behavior as is to predicting deliberative behavior.

Correct Answer
verified

Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

The best evidence that advertisements do work to change attitudes and behaviors comes from

Correct AnswerverifiedShow Answer

What type of attitudes best predict spontaneous behavior?

Correct AnswerverifiedShow Answer

Research by Rudman and her colleagues (2007) suggests that implicit attitudes are rooted in ________ experiences, whereas explicit attitudes are based in ________ experiences.

Correct AnswerverifiedShow Answer

Tyler nods his head quite often during a speech from a politician. Based on the information from your text about confidence and persuasion, Tyler would be most likely to be most persuaded by

Correct AnswerverifiedShow Answer

How can cognitive dissonance create attitude change? Why isn't it used on mass scales in advertising?

Correct AnswerverifiedWhen people advocate a point of view tha...View AnswerShow Answer

Your best friend Nina may or may not visit New York this weekend. According to the theory of planned behavior, what information would be most useful in helping you predict whether Nina will actually travel to New York?

Correct AnswerverifiedShow Answer

Even though Mario dislikes roller coasters, he may decide to take a ride because his best friend really wants him to ride the new Tidal Wave. This example shows the importance of _______ on our behavioral decisions.

Correct AnswerverifiedShow Answer

The makers of different over-the-counter pain relievers will be using product placement to market their products. Which of the following best exemplifies where one would see these persuasive messages?

Correct AnswerverifiedShow Answer

Despite the results of some controlled laboratory studies of the effects of subliminal information on people's attitudes, because ________, consumers need not fear that advertisements will come to control their behavior.

Correct AnswerverifiedShow Answer

Explicit attitudes are ________, while implicit attitudes are ________.

Correct AnswerverifiedShow Answer

On the campus of the University of Minnesota, there are signs near large expanses of grass that read, "Lie on me, play on me, but please don't walk on me." These signs are more likely to protect the grass than signs that read "Stay off the grass!" because the Minnesota signs

Correct AnswerverifiedShow Answer

________ attitudes are based primarily on people's beliefs about properties of attitude objects.

Correct AnswerverifiedShow Answer

Advertisers will be most successful in influencing our attitudes and behaviors if they

Correct AnswerverifiedShow Answer

The elaboration likelihood model explains under what conditions someone will

Correct AnswerverifiedShow Answer

For which of the following products would advertisers be most likely to use emotional appeals?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Peer pressure is a form of persuasion which generally utilizes

Correct AnswerverifiedShow Answer

Why would anyone want to use fear in a commercial?

Correct AnswerverifiedShow Answer

Tesser (1993) and other researchers suggest that some attitudes are linked to genetic influences. According to these researchers, how is it possible that we might inherit from our parents a love of something like classical music?

Correct AnswerverifiedShow Answer

________ is to predicting spontaneous behavior as ________ is to predicting deliberative behavior.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Research by Rudman and her colleagues (2007) suggests that implicit attitudes are rooted in experiences, whereas explicit attitudes are based in experiences.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
When people advocate a point of view tha...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Explicit attitudes are , while implicit attitudes are .

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

is to predicting spontaneous behavior as is to predicting deliberative behavior.

Correct Answer
verified