Question 1

A local charity is recruiting university students to help canvass to raise money. Of the following individuals, all of whom are equally well known and popular on campus, who should be the most persuasive in raising funds?

Accepted Answer

A)   Marcie, well known for her stinginess when it comes to money.
B)   Jennifer, well known for her outgoing and fun-loving personality.
C)   Mary, well known for her generosity and compassion.
D)   Beth, well known for her leadership abilities.

Question 2

Psychotherapy settings, like cults, provide

Accepted Answer

A)   a supportive, confiding social relationship.
B)   an offer of expertise and hope.
C)   set of rituals.
D)   All of the above

Question 3

For minor issues, the impact of a persuasive appeal is likely to increase with

Accepted Answer

A)   novelty.
B)   complexity.
C)   emotional intensity.
D)   repetition.

Question 4

Compared to the central route, the peripheral route to persuasion is more likely to lead to

Accepted Answer

A)   behaviour change.
B)   more resistant attitudes.
C)   superficial attitude change.
D)   persistent attitude change.

Question 5

Fear-arousing messages are effective if they

Accepted Answer

A)   tell people how to avoid the danger.
B)   raise a moderate but not high level of fear.
C)   are presented by similar rather than dissimilar communicators.
D)   follow the peripheral rather than the central route of persuasion.

Question 6

Which of the following is a characteristic of central route persuasion?

Accepted Answer

A)   It uses systematic arguments.
B)   It relies heavily on the communicator's attractiveness.
C)   It employs rule-of-thumb heuristics to persuade.
D)   Its effectiveness depends on a two-step flow of communication.

Question 7

In order to get students to be more aware about the spread of germs when people are sick, a school launches an awareness program with posters that say either "Wash Your Hands!" or "Coughs and Sneezes Spread Diseases!" Which poster will be more effective at changing student behaviour?

Accepted Answer

A)   The "Wash Your Hands!" poster.
B)   The "Coughs and Sneezes Spread Diseases" poster.
C)   Both posters will be equally ineffective.
D)   Both posters will be equally effective.

Question 8

Janice is a lawyer and is listening to two of her colleagues discuss new legislation on dealing with young offenders. Bill is discussing the issues by logically pointing out the facts of the legislation and implications of these changes, whereas Charlene is emotional and recounts details of a case where a young male killed a single mother of four kids. Which of Janice's colleagues is most likely to influence her view on the legislation?

Accepted Answer

A)   Bill
B)   Charlene
C)   Janice will rely on her own views and ignore her colleagues
D)   Both of her colleagues will be equally influential

Question 9

People with ___________ self-esteem are often ___________ to comprehend and they are ___________ to persuade.

Accepted Answer

A)   low; slow; hard
B)   low; fast; easy
C)   high; fast; easy
D)   high; slow; hard

Question 10

During the last referendum on Quebec sovereignty, the federal government spent millions of dollars on an advertising campaign to persuade Quebecers to vote in favour of unity. Which of the following statements most accurately describes the probable effect of this campaign?

Accepted Answer

A)   Repetition of the unity message made it more believable to voters.
B)   Using simple clichés in the unity message persuaded voters to support unity.
C)   Whichever side spent more in a referendum on sovereignty got the most votes.
D)   People were not easily persuaded by advertising on a major issue such as a referendum.

Question 11

Analytical people are to _____________ as image-conscious people are to _______________.

Accepted Answer

A)   central route persuasion; peripheral route persuasion
B)   the primacy effect; the recency effect
C)   life-cycle explanation; generational explanation
D)   personal influence; media influence

Question 12

___________________ occurs when people are influenced by incidental cues.

Accepted Answer

A)   The central route to persuasion
B)   The peripheral route to persuasion
C)   The fundamental route to persuasion
D)   None of these choices

Question 13

Research on attitude inoculation suggests that religious educators are wise to avoid

Accepted Answer

A)   the two-step flow of communication.
B)   forewarning followers that outsiders will question their beliefs.
C)   using charismatic leaders to attract new converts.
D)   creating a "germ-free ideological environment."

Question 14

If you are a credible authority and your audience isn't much concerned with your issue, chances are that you

Accepted Answer

A)   may be able to persuade them.
B)   will be unable to persuade them.
C)   will make them more involved with the issue.
D)   none of the above.

Question 15

The idea that attitudes change as people grow older is known as the ___________ explanation of age differences in attitudes.

Accepted Answer

A)   life cycle
B)   generational
C)   belief differentiation
D)   psychosocial crisis

Question 16

When it comes to matters of objective reality or fact, we are most influenced by

Accepted Answer

A)   attractive others.
B)   similar others.
C)   trustworthy others.
D)   dissimilar others.

Question 17

A group of concerned students who drive to school each day came to a meeting about the possibility of more parking restrictions on campus. As a representative of the university administration in favour of the restrictions, you ought to

Accepted Answer

A)   present only strong arguments in favour of the new restrictions.
B)   present the most extreme version of the plan to restrict parking.
C)   present both sides of the issue.
D)   present an emotional appeal.

Question 18

Fear-arousing messages have proven potent in convincing people to

Accepted Answer

A)   cut down on smoking.
B)   brush their teeth more often.
C)   drive carefully.
D)   all of these choices

Question 19

Petty, Cacioppo, and colleagues theorized that persuasion is likely to occur via two routes:

Accepted Answer

A)   central and peripheral.
B)   persuasion and conformity.
C)   normative and informative.
D)   none of these choices.

Question 20

You've been hired to develop an information campaign to prevent junior high school students from taking up smoking. Your boss wants you to use a scare-tactic approach. What must you do to construct a fear appeal that is maximally effective?

Accepted Answer

To construct a fear appeal that is maxim...

Exam 5: Persuasion

___________________ occurs when people are influenced by incidental cues.

Correct Answer
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People with _____ self-esteem are often _ to comprehend and they are _______ to persuade.

Correct Answer
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You've been hired to develop an information campaign to prevent junior high school students from taking up smoking. Your boss wants you to use a scare-tactic approach. What must you do to construct a fear appeal that is maximally effective?

Correct Answer
Answered by ExamLex AI
To construct a fear appeal that is maxim...
View Answer

In order to get students to be more aware about the spread of germs when people are sick, a school launches an awareness program with posters that say either "Wash Your Hands!" or "Coughs and Sneezes Spread Diseases!" Which poster will be more effective at changing student behaviour?

Correct Answer
verified

Psychotherapy settings, like cults, provide

Correct Answer
verified

Fear-arousing messages have proven potent in convincing people to

Correct Answer
verified

If you are a credible authority and your audience isn't much concerned with your issue, chances are that you

Correct Answer
verified

The idea that attitudes change as people grow older is known as the ___________ explanation of age differences in attitudes.

Correct Answer
verified

When it comes to matters of objective reality or fact, we are most influenced by

Correct Answer
verified

Compared to the central route, the peripheral route to persuasion is more likely to lead to

Correct Answer
verified

For minor issues, the impact of a persuasive appeal is likely to increase with

Correct Answer
verified

Petty, Cacioppo, and colleagues theorized that persuasion is likely to occur via two routes:

Correct Answer
verified

During the last referendum on Quebec sovereignty, the federal government spent millions of dollars on an advertising campaign to persuade Quebecers to vote in favour of unity. Which of the following statements most accurately describes the probable effect of this campaign?

Correct Answer
verified

A group of concerned students who drive to school each day came to a meeting about the possibility of more parking restrictions on campus. As a representative of the university administration in favour of the restrictions, you ought to

Correct Answer
verified

A local charity is recruiting university students to help canvass to raise money. Of the following individuals, all of whom are equally well known and popular on campus, who should be the most persuasive in raising funds?

Correct Answer
verified

Correct Answer
verified

Analytical people are to _ as image-conscious people are to ___.

Correct Answer
verified

Fear-arousing messages are effective if they

Correct Answer
verified

Which of the following is a characteristic of central route persuasion?

Correct Answer
verified

Research on attitude inoculation suggests that religious educators are wise to avoid

Correct Answer
verified

Exam 5: Persuasion

___________________ occurs when people are influenced by incidental cues.

Correct AnswerverifiedShow Answer

People with ___________ self-esteem are often ___________ to comprehend and they are ___________ to persuade.

Correct AnswerverifiedShow Answer

You've been hired to develop an information campaign to prevent junior high school students from taking up smoking. Your boss wants you to use a scare-tactic approach. What must you do to construct a fear appeal that is maximally effective?

Correct AnswerAnswered by ExamLex AITo construct a fear appeal that is maxim...View AnswerShow Answer

In order to get students to be more aware about the spread of germs when people are sick, a school launches an awareness program with posters that say either "Wash Your Hands!" or "Coughs and Sneezes Spread Diseases!" Which poster will be more effective at changing student behaviour?

Correct AnswerverifiedShow Answer

Psychotherapy settings, like cults, provide

Correct AnswerverifiedShow Answer

Fear-arousing messages have proven potent in convincing people to

Correct AnswerverifiedShow Answer

If you are a credible authority and your audience isn't much concerned with your issue, chances are that you

Correct AnswerverifiedShow Answer

The idea that attitudes change as people grow older is known as the ___________ explanation of age differences in attitudes.

Correct AnswerverifiedShow Answer

When it comes to matters of objective reality or fact, we are most influenced by

Correct AnswerverifiedShow Answer

Compared to the central route, the peripheral route to persuasion is more likely to lead to

Correct AnswerverifiedShow Answer

For minor issues, the impact of a persuasive appeal is likely to increase with

Correct AnswerverifiedShow Answer

Petty, Cacioppo, and colleagues theorized that persuasion is likely to occur via two routes:

Correct AnswerverifiedShow Answer

During the last referendum on Quebec sovereignty, the federal government spent millions of dollars on an advertising campaign to persuade Quebecers to vote in favour of unity. Which of the following statements most accurately describes the probable effect of this campaign?

Correct AnswerverifiedShow Answer

A group of concerned students who drive to school each day came to a meeting about the possibility of more parking restrictions on campus. As a representative of the university administration in favour of the restrictions, you ought to

Correct AnswerverifiedShow Answer

A local charity is recruiting university students to help canvass to raise money. Of the following individuals, all of whom are equally well known and popular on campus, who should be the most persuasive in raising funds?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Analytical people are to _____________ as image-conscious people are to _______________.

Correct AnswerverifiedShow Answer

Fear-arousing messages are effective if they

Correct AnswerverifiedShow Answer

Which of the following is a characteristic of central route persuasion?

Correct AnswerverifiedShow Answer

Research on attitude inoculation suggests that religious educators are wise to avoid

Correct AnswerverifiedShow Answer

Correct Answer
verified

People with _____ self-esteem are often _ to comprehend and they are _______ to persuade.

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
To construct a fear appeal that is maxim...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Analytical people are to _ as image-conscious people are to ___.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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