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One symptom of the inefficiencies associated with monopolistic competition is industry wide excess capacity.

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Demand and Cost Data for Will's Beach Ball Company Table 26.1 A Monopolistically Competitive Firm  Demand Data  Price  Quantity  Cost Data Output  Total Cost $1166$48$1077$52$988$57$899$63$71010$70\begin{array}{|r|r|r|r|r|}\hline&\text { Demand Data }&&\\\text { Price } & \text { Quantity } & \text { Cost Data Output } & \text { Total Cost } \\\hline \$ 11 & 6 & 6 & \$ 48 \\\hline \$ 10 & 7 & 7 & \$ 52 \\\hline\$9&8&8&\$57\\\hline \$ 8 & 9 & 9 & \$63 \\\hline \$7 & 10& 10&\$70 \\\hline\end{array} Refer to Table 26.1.At the profit-maximizing output and price,Will's Beach Ball Company will earn a profit equal to


A) $18.
B) $70.
C) $72.
D) -$12.

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Entry into a market characterized by monopolistic competition


A) Is rare because firms have market power.
B) Is frequent because barriers to entry are low.
C) Occurs when a firm's demand is everywhere below its long-run average cost curve.
D) Results from economies of scale.

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One In the News article is titled "The Cola Wars: It's Not All Taste." Firms in a monopolistically competitive industry,such as the soft drink market,are likely to


A) Meet together to set prices.
B) Behave exactly like a monopoly.
C) Advertise to create brand loyalty.
D) Attempt to reduce market power.

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Discuss both the price elasticity of demand and the cross-price elasticity of demand conditions facing a firm in a monopolistically competitive industry.Include in your essay the role of advertising and the creation of brand loyalty.

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Firms in monopolistic competition advert...

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Firms in a monopolistically competitive market will


A) Produce efficiently.
B) Make economic profits in the long run.
C) Use the profit-maximizing rule MC = MR.
D) Produce at the minimum of ATC.

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The competitive dimension of monopolistic competition is that


A) High barriers to entry tend to push economic profits toward zero.
B) Consumers view each firm's products as interchangeable.
C) Low barriers to entry tend to push economic profits toward zero.
D) Each firm in the industry will lose all of its customers if it raises its price.

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Large cities typically have many drugstores that offer different levels of service and product selection.The drugstore market in big cities can best be classified as


A) A competitive market.
B) Monopolistic competition.
C) Oligopoly.
D) Monopoly.

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A distinguishing characteristic of monopolistic competition is that there are many firms in an industry.

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Cross-price elasticity is very low in monopolistic competition.

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A monopolistically competitive firm confronts a downward-sloping demand curve and as a result has some market power.

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Describe the typical demand curve facing an individual firm in perfectly competitive,monopoly,and monopolistically competitive markets.Explain what the shape of each firm's demand curve indicates about the amount of market power each firm possesses.

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The perfectly elastic demand curve facin...

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Product differentiation refers to


A) Features that make one product appear different from competing products in the same market.
B) Different prices for the same product in a certain market.
C) The selling of identical products in different markets.
D) The charging of different prices for the same product in different markets.

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One of the main differences between an oligopolistic firm and a monopolistically competitive firm is that a monopolistically competitive firm


A) Faces a horizontal demand curve;an oligopoly does not.
B) Is relatively independent;an oligopoly is interdependent.
C) Has no market power;an oligopoly has some market power.
D) Has high barriers to entry;an oligopoly does not.

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An In the News article titled "Selling "Pure Water": A $Billion Scam?" refers to the use of advertising.Successful advertising can do all of the following except


A) Differentiate products.
B) Create brand loyalty.
C) Decrease the price elasticity of demand for the product.
D) Maximize efficiency.

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Price reductions are often used as an effective way to increase sales in monopolistic competition.

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In the short run,a monopolistically competitive firm


A) May make economic profits,but it fails to make economic profits in the long run because of the entry of new firms.
B) May make profits just as it does in the long run because firms can enter easily.
C) Produces at a rate at which long-run average cost equals price,but not at which long-run marginal cost equals marginal revenue.
D) Makes profits just as it does in the long run because entry is blocked.

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When a monopolistically competitive firm advertises,it is attempting to increase


A) The demand and decrease the price elasticity of demand for its product.
B) The demand and increase the price elasticity of demand for its product.
C) Long-run profits.
D) Market demand.

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Which of the following characterizes the difference between oligopoly and monopolistic competition?


A) Oligopolists are independent of each other;monopolistically competitive firms are interdependent.
B) Monopolistically competitive firms experience zero long-run economic profit;oligopolists may experience positive long-run economic profit.
C) There are many oligopolists but only a few monopolistically competitive firms.
D) Monopolistically competitive firms face horizontal demand curves;oligopolists face downward-sloping demand curves.

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Each producer in monopolistic competition has


A) Complete market power.
B) Substantial market power.
C) Some market power.
D) No market power.

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