Question 1

The effort required to locate a suitable product is called

Accepted Answer

A)  price discrimination.
B)  search costs.
C)  menu costs.
D)  shopping costs.
E)  location costs.

Question 2

Compared to traditional goods,digital goods incur

Accepted Answer

A)  lower distribution costs.
B)  higher marginal costs per unit.
C)  equivalent copying costs.
D)  similar inventory costs.
E)  less disintermediation.

Question 3

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice.What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Accepted Answer

Student answers will vary.A sample answe...

Question 4

Reducing the business process layers in a distribution channel is called

Accepted Answer

A)  disintermediation.
B)  BPR.
C)  market segmentation.
D)  network effects.
E)  market transparency.

Question 5

All of the following are unique features of e-commerce technology,except

Accepted Answer

A)  personalization/customization.
B)  interactivity.
C)  universality.
D)  richness.
E)  global reach.

Question 6

Which of the following is not one of four types of presence to be considered when building an E-commerce presence?

Accepted Answer

A)  offline media
B)  Web sites
C)  social media
D)  corporate
E)  e-mail

Question 7

Which of the following best illustrates the transaction fee revenue model?

Accepted Answer

A)  eBay receives a small fee from a seller if a seller is successful in selling an item.
B)  Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C)  Flickr provides basic services for free,but charges a premium for advanced services.
D)  Apple accepts micropayments for single music track downloads.
E)  Netflix charges customers a monthly fee for access to its library of movies.

Question 8

The lowered costs of information storage,processing,and communication,along with the improvement of data quality,has resulted in which unique quality of e-commerce?

Accepted Answer

A)  information density
B)  richness
C)  customization
D)  interactivity
E)  global reach

Question 9

Podcasting allows subscribers to listen to live,streaming radio and other audio content.

Accepted Answer

A) True 
 B)False

Question 10

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Accepted Answer

A)  ubiquity
B)  personalization/customization
C)  richness
D)  interactivity
E)  information density

Question 11

Web personalization is used primarily as a major marketing tool.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

Accepted Answer

A)  search engine ads
B)  video ads
C)  rich media ads
D)  e-mail ads
E)  display ads

Question 13

The Internet shrinks information asymmetry.

Accepted Answer

A) True 
 B)False

Question 14

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Accepted Answer

A) True 
 B)False

Question 15

Retail consumer e-commerce is growing at single-digit rates.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

Accepted Answer

A)  social sign-on
B)  collaborative shopping
C)  network notification
D)  social search
E)  newsfeed

Question 17

________ is a peer-to-peer market in which participants bet on the outcomes of current events,business,or social trends.

Accepted Answer

A)  Crowdsourcing
B)  A net marketplace
C)  A prediction market
D)  A futures auction
E)  A private exchange

Question 18

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

Accepted Answer

A)  clickstream advertising.
B)  behavioral targeting.
C)  online profiling.
D)  long tail marketing.
E)  crowdsourcing.

Question 19

Which of the following statements about m-commerce is not true?

Accepted Answer

A)  In 2014,m-commerce represented about 19 percent of all e-commerce.
B)  M-commerce is the fastest growing form of e-commerce.
C)  In 2014,mobile advertising is up over 80% from the previous year.
D)  Fifty-five percent of online retailers have m-commerce Web sites.
E)  In 2014,the main areas of growth are in online banking and location-based services.

Question 20

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

Accepted Answer

A)  exchange.
B)  marketspace.
C)  online marketplace.
D)  e-hub.
E)  net marketplace.

Exam 10: E-Commerce: Digital Markets, Digital Goods

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Correct AnswerverifiedShow Answer

Web personalization is used primarily as a major marketing tool.

Correct AnswerverifiedShow Answer

The effort required to locate a suitable product is called

Correct AnswerverifiedShow Answer

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice.What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Correct AnswerverifiedStudent answers will vary.A sample answe...View AnswerShow Answer

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

Correct AnswerverifiedShow Answer

________ is a peer-to-peer market in which participants bet on the outcomes of current events,business,or social trends.

Correct AnswerverifiedShow Answer

The Internet shrinks information asymmetry.

Correct AnswerverifiedShow Answer

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

Correct AnswerverifiedShow Answer

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

Correct AnswerverifiedShow Answer

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Correct AnswerverifiedShow Answer

Which of the following is not one of four types of presence to be considered when building an E-commerce presence?

Correct AnswerverifiedShow Answer

The lowered costs of information storage,processing,and communication,along with the improvement of data quality,has resulted in which unique quality of e-commerce?

Correct AnswerverifiedShow Answer

Which of the following best illustrates the transaction fee revenue model?

Correct AnswerverifiedShow Answer

Podcasting allows subscribers to listen to live,streaming radio and other audio content.

Correct AnswerverifiedShow Answer

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

Correct AnswerverifiedShow Answer

Retail consumer e-commerce is growing at single-digit rates.

Correct AnswerverifiedShow Answer

Compared to traditional goods,digital goods incur

Correct AnswerverifiedShow Answer

Which of the following statements about m-commerce is not true?

Correct AnswerverifiedShow Answer

All of the following are unique features of e-commerce technology,except

Correct AnswerverifiedShow Answer

Reducing the business process layers in a distribution channel is called

Correct AnswerverifiedShow Answer

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Student answers will vary.A sample answe...
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