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Exam 15: Engaging Customers Through Marketing

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Question 21

Multiple Choice

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During a recent snowstorm,a new startup made imprints in the snow of the product's name and brand during the night on snow-covered pavements,walls,and cars.This is an example of ______.

A) influencer advertising
B) brand goodwill
C) snow branding
D) winter branding

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verified

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Question 22

Multiple Choice

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What enables people to find you online via Google or other online browsers?

A) Wix
B) word-of-mouth advertising
C) search engine optimization
D) AdWords

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Question 23

True/False

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A strong personal brand helps to attract more customers to buy an entrepreneur's products and services.

The most successful social media strategies begin with a great interactive website.

Karen's company manufactures high-end designer cookware.Karen has signed with a local kitchenware store to give free cooking lessons,during which she will use her cookware.This is an example of which of the following marketing elements?

Bea's Donuts requires that all people working in her store wear a light blue polo shirt showing the logo of her company.Requiring this shirt is part of what aspect of marketing?

Social media is best used to inspire,entertain,and build trust.It is less effective for direct sales.

Entrepreneurial marketing is distinct from traditional marketing in which of the following ways?

With which of the 4 Ps is the question "How will the customers be reached?" associated?

The process of creating a name,term,design,symbol,or any other feature that identifies a product or service and differentiates it from others is known as ______.

In considering the access part of the S.A.V.E.framework,what is the focus?

Shawne gave a well-prepared PowerPoint presentation on her new spray-and-dry mop.The slides gave bullet-type descriptions of the product features and mechanical engineering.The verbal description was perfect,but the audience had trouble understanding what the product looked like and how it worked.Shawne had described the product yesterday to a group of engineers who understood the product perfectly.What principle of communication would have helped Shawne?

With which of the 4 Ps is the question "How will they know my business exists?" associated?

As described in the text,Blendtec created a post on YouTube where viewers were asked for items to blend which gathered six million views in six days.This successful campaign is an example of ______.

Karen's company manufactures high-end designer cookware.Karen will be selling her product at a chain grocery store during the month of December and will be paying for a center aisle display near the front entry of the store.This is an example of which element of the marketing mix?

While guerrilla marketing can be creative and affordable,it has limitations.List and describe some of the limitations.

A new company had the idea to have a flash mob to introduce its product.This is an example of ______ marketing.

Modern sales is genuine and creative,adds value,and builds relationships.

Research shows that 10-second first impressions are almost as powerful as impressions built over a period of months.

The marketing mix consists of the variety of products that a business is offering.