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EasyMart (EM) has a physical store and an online shopping site and is coming up with deals on retail products for the week of Christmas. As a marketing consultant at EM, which of the following tactics would you recommend to achieve the highest sales?


A) Issue discount coupons in newspapers for all products
B) Issue in-store coupons for select products and brands
C) Issue digital coupons for discounts on all products
D) Issue discount cards redeemable on future purchases

Correct Answer

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Ms. Lawson, a primary school teacher, told her students that a photograph of the president is in the public domain. What does she mean by this?


A) This photograph of the president is free of copyrights.
B) No permission is required to use the photograph.
C) The photograph is available for all to see.
D) The photo can be used only by obtaining his permission.

Correct Answer

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Which of the following indicates a website is NOT secure?


A) A lock icon is not displayed in the address bar.
B) The website displays its digital certificate.
C) You are required to provide login details to display information.
D) The URL of the website begins with http.

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What are "hits" that search engines list on the first page?


A) Sponsored links
B) Most relevant results
C) Most visited links
D) Most recent results

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Bentley is the head of a Software Development team and needs to organize his team's workflow. How can he use web apps to efficiently manage his team's projects, schedules, and processes?


A) Use Google Docs to create and manage online spreadsheets that can be used to handle workflows
B) Use Trello to plan and monitor activities, and maintain dashboards
C) Use Microsoft PowerPoint to make team presentations during weekly meetings
D) Use Skype to efficiently keep in touch and follow up with different team members

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Benny is writing a research paper on a specific method of farming. He really admires the methods used by one farmer, who is also a published author, and wants to use his explanations in his research paper. How can Benny ensure he doesn't plagiarize?


A) Use the farmer's explanation verbatim in his paper.
B) Rephrase the farmer's explanation in his paper.
C) Change a few words in the farmer's explanation in his paper.
D) Add a formal citation and use the farmer's explanation in his paper.

Correct Answer

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Why is it advisable to look beyond search engines like Google and Bing while conducting online research for assignments and projects?


A) They mostly give inaccurate results.
B) They do not yield results pertaining to academic research.
C) There are search engines available with more reliable research.
D) They usually give biased results.

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Wikipedia is a collaborative website where a team of people can publish or modify content on a webpage.

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Amelie lists her dishwasher for sale on eBay. Ryan, who lives in another city, bids for the best price and uses his credit card to pay for the dishwasher. Is this transaction an example of e-commerce?


A) No; e-commerce does not include the sale of used products.
B) No; credit cards are not an accepted mode of payment in e-commerce transactions.
C) Yes; it is a business transaction on a consumer-to-consumer website.
D) Yes; e-commerce always refers to a sale between consumers in different cities.

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E-commerce sites use Transport Layer Security (TLS) to create accounts and manage payment transactions without revealing your financial information.

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Information literacy can help us recognize the fact that information on the web cannot be taken for face value and must be evaluated critically.

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When accessed, an e-commerce website that sells carpentry tools displays a lock icon somewhere in the window of the browser. The address bar in the Chrome browser would identify this website as "insecure."

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Which of the following is a web app?


A) Yahoo!
B) Microsoft Edge
C) Google Docs
D) Flipboard

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Harry wants to buy a secondhand red skateboard online. Which of the following should he use as search keywords so the results include exactly what he wants?


A) looking for a secondhand red skateboard
B) looking for a red skateboard
C) secondhand red skateboard
D) secondhand "red skateboard"

Correct Answer

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Mateo is designing a diagram showing a water cycle that can extensively be used by various textbook publishers, and he wants to recover the costs he incurs designing it. At what stage will his intellectual property rights come into effect, which will necessitate users to pay him royalty?


A) As soon as he conceives the idea of the diagram
B) As soon as the image exists in physical form
C) As soon as someone wants to use it
D) As soon as he requests users for royalty

Correct Answer

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Cathy wants to buy a new watch online. Though she's heard of instances of online fraud, she is tempted to make the purchase because the watch she wants is not available in the stores in her town. Which of the following increases her chance of the payment NOT being secure?


A) Shopping on a website that uses 3D Secure protocol
B) Shopping on a website that uses Transport Layer Security
C) Shopping using an e-wallet
D) Shopping on a website that requires her to share her One Time Password with a caller

Correct Answer

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