A) Higher response rates.
B) There is generally a smaller number of "don't knows" and "no answers."
C) There are a smaller number of relevant responses given.
D) Observations can be made.
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verified
Multiple Choice
A) feasibility.
B) representativeness of sample.
C) It is unlikely to be influenced by those with vested interests.
D) Everyone is equally likely to express his or her views.
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verified
Multiple Choice
A) the anonymity of respondents can no longer be guaranteed.
B) more thoughtful answers are usually provided by those who wait until the follow-up to respond.
C) response rates typically increase.
D) response bias can no longer be estimated.
Correct Answer
verified
Multiple Choice
A) It is one of the least direct ways to assess needs.
B) possibly low response rates.
C) measurement biases.
D) time and expense.
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verified
Multiple Choice
A) making large samples feasible.
B) showing causality.
C) flexible uncovering of deeper meanings for each respondent .
D) directly measuring what people actually do, not just what they say.
Correct Answer
verified
Essay
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True/False
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verified
Essay
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Multiple Choice
A) It is impossible to re-mail only to nonrespondents.
B) The follow-up mailing could go to respondents and nonrespondents.
C) Including a stamped, self-addressed postcard in the original mailing can make it possible to re-mail only to nonrespondents.
D) Two follow-up mailings are the norm.
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verified
True/False
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verified
Multiple Choice
A) being more effective in dealing with complicated issues.
B) producing fewer incomplete questions.
C) dealing with the context of social life.
D) handling sensitive issues more effectively.
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verified
True/False
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verified
True/False
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verified
Multiple Choice
A) loosen up the respondent.
B) get the correct answer from the respondent.
C) get the respondent to answer a question more fully.
D) indicate an understanding and interest in the respondent.
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verified
Multiple Choice
A) Avoid using a brief e-mail invitational message.
B) Present the password and link to the survey website early in the e-mail message.
C) Avoid setting a deadline for participation.
D) Use a website that prevents respondents from reentering the survey if they take a break.
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verified
Multiple Choice
A) Dress down so as to appear as if they live in that neighborhood.
B) Read questionnaire items verbatim.
C) Never probe into unclear responses to see if respondents meant what the interviewers think they meant.
D) Do all of these.
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verified
True/False
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verified
True/False
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verified
Essay
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Multiple Choice
A) Cover letters should be avoided so as to save costs and reduce the amount of material the respondent must read.
B) Response rates are considered good only if they exceed 80%.
C) Follow-up mailings are essential.
D) All of these are true about mailed surveys.
Correct Answer
verified
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