Question 1

Merchandise trade statistics, in particular, overemphasise production and understate intellectual property from design to brand.

Accepted Answer

A) True 
 B)False

Question 2

To achieve success in the art of international marketing, it is necessary for a firm to be firmly grounded in:

Accepted Answer

A)  the language and aesthetics of any cultural group targeted.
B)  the cultural differences in the expanded client base.
C)  the six 'p's of international marketing.
D)  the scientific aspects of international marketing.

Question 3

____________refers to the capability of attracting and influencing all stakeholders, whether through energetic brands, heroic missions, distinctive talent development or an inspirational corporate culture.

Accepted Answer

A)  Hard power
B)  Soft power
C)  Influential power
D)  Media power

Question 4

A lowering of interest rates will cause:

Accepted Answer

A)  domestic consumers to be happier.
B)  national capital account creation.
C)  an outflow of money from the country.
D)  domestic consumers to be happier and an outflow of money from the country.

Question 5

Traditionally, trade flow determined currency flows and therefore the level of the exchange rate.The exchange rate is now determined by:

Accepted Answer

A)  currency flows.
B)  trade levels.
C)  domestic policy.
D)  wholesalers who take possession of the product prior to sale.

Question 6

International marketing is a tool used to obtain improvement of one's present position and retains the basic marketing tenets of 'satisfaction' and 'exchange'.

Accepted Answer

A) True 
 B)False

Question 7

World trade has made:

Accepted Answer

A)  information easier to gather, manipulate, analyse and disseminate.
B)  the pressure to gather information lessen.
C)  information easier to gather and disseminate.
D)  the price of information more easily manipulated.

Question 8

The global market imposes increasingly tight limits on national economic regulation and sovereignty.

Accepted Answer

A) True 
 B)False

Question 9

__________________has long been the mantra in the marketing world.

Accepted Answer

A)  'Think locally, act globally'
B)  'Think globally, act locally'
C)  'Think globally, act globally'
D)  'Think regionally, act globally'

Question 10

The role of advanced technology and its effect on international marketing is even more apparent:

Accepted Answer

A)  with respect to advances in communications systems.
B)  in the need for places to adapt to changing transportation systems.
C)  when a city is favourably located along transportation lines.
D)  when movement provides a structure for different places to relate to each other.

Question 11

According to the text, the factors of the population that also play a role in determining how a place fits into global economic affairs include:

Accepted Answer

A)  skills and qualifications.
B)  culture, race and religion.
C)  natural resources, skills and qualifications.
D)  traditions, history and culture.

Question 12

Which of the following events helped identify global linkages, causing the world to realise that the systems of product development, distribution and consumption are intertwined and related?

Accepted Answer

A)  The worldwide oil crisis of 1970
B)  Gulf War One and Gulf War Two
C)  The Second World War
D)  The opening of the Suez Canal

Question 13

Briefly describe the four processes of marketing.

Accepted Answer

The actual process of marketing consists...

Question 14

The marketing manager's task is to plan and execute programs that will ensure a long-term competitive advantage for the company.This includes determining of a specific target market and:

Accepted Answer

A)  developing a uniform currency worldwide.
B)  marketing management.
C)  looking at occupants, objects, occasions and objectives.
D)  testing markets.

Question 15

In international marketing, the basic principles of marketing still apply, but their applications, complexity and intensity may vary substantially.

Accepted Answer

A) True 
 B)False

Question 16

The four BRIC countries are Brazil, Russia, Indonesia and China.These countries had their first formal meeting in 2009.

Accepted Answer

A) True 
 B)False

Question 17

By erecting barriers, charging tariffs, designing quotas and implementing other import regulations, governments have attempted to:

Accepted Answer

A)  popularise bureaucratic movement and entice more individuals into government service.
B)  restrict the impact of global trade and financial flows.
C)  increase income into the government.
D)  capitalise on technology and enforce worldwide standards.

Exam 1: Introduction to international marketing

Briefly describe the four processes of marketing.

Correct Answer
verified
The actual process of marketing consists...
View Answer

__________________has long been the mantra in the marketing world.

Correct Answer
verified

Which of the following events helped identify global linkages, causing the world to realise that the systems of product development, distribution and consumption are intertwined and related?

Correct Answer
verified

The four BRIC countries are Brazil, Russia, Indonesia and China.These countries had their first formal meeting in 2009.

Correct Answer
verified

The marketing manager's task is to plan and execute programs that will ensure a long-term competitive advantage for the company.This includes determining of a specific target market and:

Correct Answer
verified

____________refers to the capability of attracting and influencing all stakeholders, whether through energetic brands, heroic missions, distinctive talent development or an inspirational corporate culture.

Correct Answer
verified

The role of advanced technology and its effect on international marketing is even more apparent:

Correct Answer
verified

Merchandise trade statistics, in particular, overemphasise production and understate intellectual property from design to brand.

Correct Answer
verified

World trade has made:

Correct Answer
verified

By erecting barriers, charging tariffs, designing quotas and implementing other import regulations, governments have attempted to:

Correct Answer
verified

A lowering of interest rates will cause:

Correct Answer
verified

Traditionally, trade flow determined currency flows and therefore the level of the exchange rate.The exchange rate is now determined by:

Correct Answer
verified

The global market imposes increasingly tight limits on national economic regulation and sovereignty.

Correct Answer
verified

In international marketing, the basic principles of marketing still apply, but their applications, complexity and intensity may vary substantially.

Correct Answer
verified

To achieve success in the art of international marketing, it is necessary for a firm to be firmly grounded in:

Correct Answer
verified

International marketing is a tool used to obtain improvement of one's present position and retains the basic marketing tenets of 'satisfaction' and 'exchange'.

Correct Answer
verified

According to the text, the factors of the population that also play a role in determining how a place fits into global economic affairs include:

Correct Answer
verified

Exam 1: Introduction to international marketing

Briefly describe the four processes of marketing.

Correct AnswerverifiedThe actual process of marketing consists...View AnswerShow Answer

__________________has long been the mantra in the marketing world.

Correct AnswerverifiedShow Answer

Which of the following events helped identify global linkages, causing the world to realise that the systems of product development, distribution and consumption are intertwined and related?

Correct AnswerverifiedShow Answer

The four BRIC countries are Brazil, Russia, Indonesia and China.These countries had their first formal meeting in 2009.

Correct AnswerverifiedShow Answer

The marketing manager's task is to plan and execute programs that will ensure a long-term competitive advantage for the company.This includes determining of a specific target market and:

Correct AnswerverifiedShow Answer

____________refers to the capability of attracting and influencing all stakeholders, whether through energetic brands, heroic missions, distinctive talent development or an inspirational corporate culture.

Correct AnswerverifiedShow Answer

The role of advanced technology and its effect on international marketing is even more apparent:

Correct AnswerverifiedShow Answer

Merchandise trade statistics, in particular, overemphasise production and understate intellectual property from design to brand.

Correct AnswerverifiedShow Answer

World trade has made:

Correct AnswerverifiedShow Answer

By erecting barriers, charging tariffs, designing quotas and implementing other import regulations, governments have attempted to:

Correct AnswerverifiedShow Answer

A lowering of interest rates will cause:

Correct AnswerverifiedShow Answer

Traditionally, trade flow determined currency flows and therefore the level of the exchange rate.The exchange rate is now determined by:

Correct AnswerverifiedShow Answer

The global market imposes increasingly tight limits on national economic regulation and sovereignty.

Correct AnswerverifiedShow Answer

In international marketing, the basic principles of marketing still apply, but their applications, complexity and intensity may vary substantially.

Correct AnswerverifiedShow Answer

To achieve success in the art of international marketing, it is necessary for a firm to be firmly grounded in:

Correct AnswerverifiedShow Answer

International marketing is a tool used to obtain improvement of one's present position and retains the basic marketing tenets of 'satisfaction' and 'exchange'.

Correct AnswerverifiedShow Answer

According to the text, the factors of the population that also play a role in determining how a place fits into global economic affairs include:

Correct AnswerverifiedShow Answer

Correct Answer
verified
The actual process of marketing consists...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified