Question 1

Changes in variables,such as income,cost of living,interest rates,and savings and borrowing patterns most likely reflect changes in the ________ environment of a company.

Accepted Answer

A)   economic
B)   natural
C)   demographic
D)   political
E)   cultural

Question 2

A company that adopts a reactive marketing stance would most likely view the marketing environment as an uncontrollable element to which it must adapt.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is most likely true about people's beliefs and values?

Accepted Answer

A)   Belief in marriage is a secondary belief for most Americans.
B)   Secondary beliefs and values cannot be changed.
C)   Marketers have a high chance of changing core beliefs and values.
D)   Secondary beliefs are passed on from parents to children.
E)   Core beliefs and values have a high degree of persistence.

Question 4

Resellers are a part of the financial publics of an organization.

Accepted Answer

A) True 
 B)False

Question 5

In the context of income distribution,the middle class in the United States has grown in size over the past several decades.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is part of the microenvironment of a company's marketing environment?

Accepted Answer

A)   a just-in-time inventory system used by the company when making purchase decisions
B)   a set of laws that require the company to scale down its telemarketing calls to customers
C)   a changing demographic picture that requires the firm to make product adaptations
D)   a new technology that would ensure significant cost-cutting if implemented in the firm
E)   a set of environmental sustainability laws that significantly impact the company's production processes

Question 7

Which generational group is most likely less materialistic when compared with other groups?

Accepted Answer

A)   Generation Z
B)   Generation X
C)   baby boomer
D)   Millennial
E)   the Lost Generation

Question 8

What are marketing intermediaries? What are the different types of marketing intermediaries?

Accepted Answer

Marketing intermediaries help the compan...

Question 9

Which of the following marketing actions would a proactive organization most likely take?

Accepted Answer

A)   engaging in cause-related marketing activities
B)   passively accepting the marketing environment
C)   running advertorials to shape public opinion
D)   carefully monitoring the regulatory environment
E)   developing universally acceptable mission statements

Question 10

Discuss how an increased educational level in the United States has affected the American household and how marketers have responded to these changes.

Accepted Answer

(Students' answers may vary.The answer g...

Question 11

Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment?

Accepted Answer

A)   They develop strategies to change the marketing environment.
B)   They take advantage of the opportunities provided by the environment.
C)   They take aggressive actions to affect the marketing environment.
D)   They view the marketing environment as a controllable element.
E)   They do not accept the marketing environment as it is.

Question 12

Advertising agencies that help a company target a certain section of customers are marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 13

A bank that helps a company finance transactions is both a financial intermediary and a financial public.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is most likely a true statement about the technological environment of a firm?

Accepted Answer

A)   Every new technology makes an older technology obsolete.
B)   Product safety laws decrease the time taken to introduce new technologies to the market.
C)   New technologies fail to create many new opportunities in the marketplace.
D)   The technological environment of a firm remains constant over time.
E)   New product regulations typically reduce a firm's research costs.

Question 15

Monfax Corporation insures manufacturers,distributors,and consumers against the loss or damage of goods during transportation after a purchase or sale.In this case,Monfax is an example of a ________.

Accepted Answer

A)   wholesaler
B)   retailer
C)   financial intermediary
D)   physical distribution firm
E)   marketing service agency

Question 16

Secure is a financial services and insurance company.The company's most profitable division is one that sells the Secure Future Plan.The Secure Future Plan targets customers who are entering retirement and want long-term savings so they can remain financially independent in the later years of their life.The marketing team at Secure has most likely targeted the plan at ________.

Accepted Answer

A)   Millennials
B)   baby boomers
C)   Generation Xers
D)   Generation Zers
E)   the Lost Generation

Question 17

Which generational group controls the highest percentage of disposable income in the United States?

Accepted Answer

A)   baby boomer
B)   Generation X
C)   Millennial
D)   Generation Z
E)   Lost Generation

Question 18

Demographic,economic,natural,technological,political,and cultural forces form the ________ of an organization.

Accepted Answer

A)   supply chain
B)   macroenvironment
C)   marketing intermediary network
D)   internal environment
E)   microenvironment

Question 19

Which of the following has resulted from the increased educational levels of the U.S.population?

Accepted Answer

A)   lower acceptance of technological changes
B)   greater job growth for professional workers
C)   higher number of manufacturing jobs
D)   lower mobility of the U.S. population
E)   lower number of women in the workforce

Question 20

Government regulations are intended to protect consumers,companies,and societal interests.

Accepted Answer

A) True 
 B)False

Exam 3: Analyzing the Marketing Environment

Correct Answer
verified

Discuss how an increased educational level in the United States has affected the American household and how marketers have responded to these changes.

Correct Answer
verified
(Students' answers may vary.The answer g...
View Answer

A bank that helps a company finance transactions is both a financial intermediary and a financial public.

Correct Answer
verified

A company that adopts a reactive marketing stance would most likely view the marketing environment as an uncontrollable element to which it must adapt.

Correct Answer
verified

Which of the following is most likely true about people's beliefs and values?

Correct Answer
verified

Demographic,economic,natural,technological,political,and cultural forces form the ________ of an organization.

Correct Answer
verified

What are marketing intermediaries? What are the different types of marketing intermediaries?

Correct Answer
verified
Marketing intermediaries help the compan...
View Answer

Resellers are a part of the financial publics of an organization.

Correct Answer
verified

In the context of income distribution,the middle class in the United States has grown in size over the past several decades.

Correct Answer
verified

Which generational group is most likely less materialistic when compared with other groups?

Correct Answer
verified

Changes in variables,such as income,cost of living,interest rates,and savings and borrowing patterns most likely reflect changes in the ________ environment of a company.

Correct Answer
verified

Which of the following has resulted from the increased educational levels of the U.S.population?

Correct Answer
verified

Which of the following is part of the microenvironment of a company's marketing environment?

Correct Answer
verified

Which generational group controls the highest percentage of disposable income in the United States?

Correct Answer
verified

Government regulations are intended to protect consumers,companies,and societal interests.

Correct Answer
verified

Which of the following is most likely a true statement about the technological environment of a firm?

Correct Answer
verified

Advertising agencies that help a company target a certain section of customers are marketing intermediaries.

Correct Answer
verified

Monfax Corporation insures manufacturers,distributors,and consumers against the loss or damage of goods during transportation after a purchase or sale.In this case,Monfax is an example of a ________.

Correct Answer
verified

Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment?

Correct Answer
verified

Which of the following marketing actions would a proactive organization most likely take?

Correct Answer
verified

Exam 3: Analyzing the Marketing Environment

Correct AnswerverifiedShow Answer

Discuss how an increased educational level in the United States has affected the American household and how marketers have responded to these changes.

Correct Answerverified(Students' answers may vary.The answer g...View AnswerShow Answer

A bank that helps a company finance transactions is both a financial intermediary and a financial public.

Correct AnswerverifiedShow Answer

A company that adopts a reactive marketing stance would most likely view the marketing environment as an uncontrollable element to which it must adapt.

Correct AnswerverifiedShow Answer

Which of the following is most likely true about people's beliefs and values?

Correct AnswerverifiedShow Answer

Demographic,economic,natural,technological,political,and cultural forces form the ________ of an organization.

Correct AnswerverifiedShow Answer

What are marketing intermediaries? What are the different types of marketing intermediaries?

Correct AnswerverifiedMarketing intermediaries help the compan...View AnswerShow Answer

Resellers are a part of the financial publics of an organization.

Correct AnswerverifiedShow Answer

In the context of income distribution,the middle class in the United States has grown in size over the past several decades.

Correct AnswerverifiedShow Answer

Which generational group is most likely less materialistic when compared with other groups?

Correct AnswerverifiedShow Answer

Changes in variables,such as income,cost of living,interest rates,and savings and borrowing patterns most likely reflect changes in the ________ environment of a company.

Correct AnswerverifiedShow Answer

Which of the following has resulted from the increased educational levels of the U.S.population?

Correct AnswerverifiedShow Answer

Which of the following is part of the microenvironment of a company's marketing environment?

Correct AnswerverifiedShow Answer

Which generational group controls the highest percentage of disposable income in the United States?

Correct AnswerverifiedShow Answer

Government regulations are intended to protect consumers,companies,and societal interests.

Correct AnswerverifiedShow Answer

Which of the following is most likely a true statement about the technological environment of a firm?

Correct AnswerverifiedShow Answer

Advertising agencies that help a company target a certain section of customers are marketing intermediaries.

Correct AnswerverifiedShow Answer

Monfax Corporation insures manufacturers,distributors,and consumers against the loss or damage of goods during transportation after a purchase or sale.In this case,Monfax is an example of a ________.

Correct AnswerverifiedShow Answer

Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment?

Correct AnswerverifiedShow Answer

Which of the following marketing actions would a proactive organization most likely take?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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(Students' answers may vary.The answer g...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
verified
Marketing intermediaries help the compan...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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