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Exam 6: Secondary Data Research in a Digital Age

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Question 21

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____ is one of the most used advertising tracking services today.

A) Nielsen's PRIZM
B) GfK's research's data services
C) Google analytics
D) Yelp

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Question 22

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__________________represents data accuracy

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Question 23

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All of the following are common reasons why secondary data do not adequately satisfy research needs EXCEPT ____.

Which index describes the relationship between retail demand and supply?

Asking a group of households to record their consumption of certain products over a two-year period is an example of ____.

When an organization uses powerful computers to try to discover patterns of customer relationships for its products, this is known as ____________________.

Secondary data that are owned and controlled by the organization are best called ____.

Explain the three broad objectives that can be achieved using secondary data and give an example of each.

It is always possible to gather the primary data needed for a research project.

Neural networks are a form of artificial intelligence in which a computer mimics the way human brains ________ and ___________.

Shawn is interested in average monthly sales for automobiles in Memphis, TN.He found information on the Internet that gives annual automobile sales by cities, so he took the annual sales for Memphis and divided it by twelve to get a monthly average for that city.This is an example of ____.

All of the following are examples of internal secondary data EXCEPT:

By definition, secondary data are always data that are external to the organization.

Data purchased from a company such as NPD Group, Inc.on the consumption of frozen pizza in the U.S.is most likely going to be used for ____.

Provide examples of various external sources of secondary data and discuss how information, as a product, is distributed.

Obtaining secondary data is typically ____ and ____ expensive than obtaining primary data.

Secondary data offers value, and thus, companies buy and sell data access regularly.

Trade associations gather data to help the organizations in a specific industry.

Lance has noticed that companies that advertise a lot seem to have higher sales than those that do not.His use of secondary data to help specify this relationship is an example of ____.

Identify various internal and proprietary sources of secondary data.