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Which of the following occurs during data cleansing?


A) Clean missing records
B) Clean redundant records
C) Clean inaccurate data
D) All of the choices are correct

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Organizational data includes simple structured data elements in a database.

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Which of the following statements is true regarding customer information?


A) Customer information can exist in several operational systems
B) Customer information in each operational system could change
C) Customer information in each operational system can be different
D) All of the choices are correct

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What is another term for information cleansing?


A) Information mining
B) Information scrubbing
C) Information scrapping
D) Information marts

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Managers can use BI to answer tough business questions. Which of the following describes the value of knowing where the business is now?


A) A historical perspective offers important variables for determining trends and patterns.
B) Looking at the current business situation allows managers to take effective action to solve issues before they grow out of control.
C) Setting strategic direction is critical for planning and creating solid business strategies.
D) None of these.

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What is a data broker?


A) A business that collects personal information about consumers and sells that information to other organizations
B) A storage repository that holds a vast amount of raw data in its original format until the business needs it
C) A technique for establishing a match, or balance, between the source data and the target data warehouse
D) An approach to business governance that values decisions that can be backed up with verifiable data

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A central location in which data is stored and managed is called a data mart.

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What is a collection of data from various sources for the purpose of data processing?


A) Repository
B) Data warehouse
C) Data aggregation
D) Data broker

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What does standardization of data elements accomplish?


A) Greater accuracy
B) Completeness and completeness
C) Increases the quality of information
D) All of these

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How would the marketing industry use business intelligence?


A) Track crime patterns, locations, and criminal behavior
B) Analyze customer demographics
C) Predict sales, inventory levels, and distribution
D) Predict hardware failures

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Effective data-driven decision management is reliant upon the quality of the data gathered and the effectiveness of its analysis and interpretation.

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Which of the following occurs during data cleansing?


A) Clean data marts
B) Clean redundant customer data
C) Clean accurate data
D) Clean correct data

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Duplicate data, inaccurate data, misleading data, and incorrect data are all problems associated with dirty data.

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Business intelligence is an approach to business governance that values decisions that can be backed up with verifiable data.

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Which of the following is a problem associated with dirty data?


A) Inaccurate data
B) Misleading data
C) Non-formatted data
D) All of the choices are correct

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Companies can choose information cleansing software from several vendors. Which of the following is not a vendor mentioned in your text?


A) Oracle.
B) SAS.
C) Ascential Software.
D) McAffee.

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What is an individual item on a graph or a chart?


A) Data set
B) Dirty data
C) Data map
D) Data point

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Information cleansing or scrubbing is a process that weeds out and fixes or discards inconsistent, incorrect, or incomplete information.

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What is a central location in which data is stored and managed?


A) Repository
B) Data warehouse
C) Data aggregation
D) Data broker

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Business analysis is different from operational databases. Which of the following is not a reason why?


A) Every department has its own method for recording data.
B) When sharing data, the data matches with the data warehouse and users get the data they need.
C) The data is of poor quality.
D) The data collected is not always useful for intended purposes.

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