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Exam 4: Measuring the Success of Strategic Initiatives

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Question 71

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What do most companies measure to determine the success of their websites?

A) Throughput
B) Speed
C) Traffic
D) Availability

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Question 72

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What is the process of continuously measuring system results, comparing those results to optimal system performance, and identifying steps and procedures to improve system performance?

A) Benchmarking
B) Bottlenecking
C) Consolidation
D) Cycle time

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Question 73

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Who is responsible for ensuring the ethical and legal use of information within a company?

Measuring the amount of website traffic is the best way to determine an organization's success.

Which of the following is not a broad function of a CIO?

As a manager for your company some of your responsibilities include measuring metrics and overseeing company strategies. You observe some critical success factors and see large increases in productivity. What would you suspect would be the primary reason for the large increases in productivity?

According to Fast Company magazine, chief intellectual property officer is a new executive level we might see created over the next decade. Which of the following includes the roles and responsibilities of this officer?

The chief security officer (CSO) is responsible for ensuring the security of MIS systems and developing strategies and MIS safeguards against attacks from hackers and viruses.

The proportion of the market that a firm captures is called market share.

Who is responsible for ensuring the ethical and legal use of information within a company?

In many instances, an MIS job will remain unfilled for an extended period of time when an employer needs to hire someone who has a very specific set of skills. In recruiting lingo, such candidates are referred to as purple turtles.

Measuring the amount of website traffic is the best way to determine a website's success.

Recently, 150 of the Fortune 500 companies added this position to their list of senior executives.

What type of metrics includes number of prospective customers, number of new customers, and number of retained customers?

Which of the following is a type of metric based on website data?

The balanced scorecard is a management system that enables organizations to clarify their visions and strategy and translate them into action.

Best practices are the most successful solutions or problem-solving methods that have been developed by a specific organization or industry.

According to Peter Drucker, what are managers who do the right things addressing?

Most organizations maintain positions such as chief executive officer (CEO), chief financial officer (CFO), and chief operations officer (COO) at the strategic level.

What types of metrics measure customer satisfaction?