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Exam 1: The Scope and Challenge of International Marketing

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Question 51

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A firm that is involved with the international marketing stage of marketing involvement will

A) have its primary focus of operations and production on servicing domestic market needs.
B) reduce foreign sales activity.
C) consider profit expectations from foreign markets as a bonus in addition to regular domestic profits.
D) plan both marketing and production of goods outside the home market.
E) consider international marketing only when there is a surplus of goods.

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Question 52

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What is an uncontrollable element for an international marketer?

A) firm characteristics
B) channels-of-distribution
C) price
D) research
E) level of technology

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Question 53

Multiple Choice

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To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion (SRC) influences. What is the first step in this analysis?

Level of technology typically remains unchanged across countries, making it a fairly controllable factor in international marketing.

Renata just ate cookies and, therefore, feels justified in refusing food offered by her Middle Eastern host. In this instance, Renata's self-reference criterion has just saved her from making a cultural blunder.

For an international marketer, the ________ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.

In the infrequent foreign marketing stage of international marketing involvement, firms

Kendrik's Boston-based company would like to expand into Europe. How will competition within the United States affect international marketing for Kendrik?

Which political action is most likely to favor international marketing?

Family reference and upbringing provides a complete basis for understanding one's culture and no additional study is required to become aware of cultural norms and activities.

Ian works for a sports equipment manufacturer in Boston and is responsible for shipping products across the United States. What is one factor that would be uncontrollable for Ian?

With respect to the environment in which a business operates, factors such as competition, political and legal forces, and economic climate would all be classified as

Shondra McDonald, a marketing manager at a hearing aid manufacturing firm, is asked to review the marketing opportunities of her company in a foreign market. She is aware that she can modify certain elements of the marketing environment to suit the foreign market needs. She focuses her attention on the uncontrollable factors that might affect the firm's business prospects. Which of the following uncontrollable elements is most likely to affect the company's business prospects in the foreign market?