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Exam 12: Global Market Opportunity Assessment

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Question 21

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Describe the variables used to identify the best markets for FDI entry. Which countries are popular for FDI entry? Why are they popular?

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Researchers identifying the best locatio...

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Question 22

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The buying power of the country's residents is termed as ________.

A) market intensity
B) market size
C) market consumption capacity
D) market receptivity

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Question 23

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Which of the following market research tools relies on known information about one product to infer the market potential of another product?

All You Cosmetics (Scenario) Executives of All You Cosmetics Company, a Canadian company, have hired a consulting firm, Brown and Associates, to identify foreign markets that might be appropriate for internationalization. Brown consultants have been working for two weeks with All You managers to identify the best foreign markets for the Canadian cosmetics company, which specializes in organic cosmetics and skin care products. So far, Brown consultants have narrowed down the list of countries to fifteen. However, the consultants need to eliminate unattractive markets and reduce the list to five nations, which will then be researched more closely. -Which of the following statements most likely supports using gradual elimination for country screening instead of indexing and ranking?

Exporting, FDI, and sourcing all have identical screening criteria.

Which of the following should be done by a company planning to internationalize when it assesses market industry potential?

Which of the following factors is typically most important to firms considering FDI entry?

Which of the following processes involves evaluation of a firm's strengths, weaknesses, opportunities, and threats?

CORE asks managers questions about their organizational resources, skills, and motivation to assess the firm's readiness to engage in exporting successfully.

With a high percentage of college-educated citizens, countries such as China and India have become a source for international firms seeking knowledge workers.

Which of the following dimensions refers to the buying power of the country's residents?

Screening countries to identify target markets is the most time-consuming step for most firms.

Which of the following is an acronym for a diagnostic tool used by organizations to determine international readiness?

Tapping into supplier networks is one of the methods of estimating industry market potential.

Trade as a percentage of GDP is used to measure a country's market receptivity.

When using the process of gradual elimination to screen potential country markets, a researcher should first, ________.

Natural disasters in foreign countries is one of the reasons for the emergence of potential target markets for selling products and services.

Which of the following will be accomplished by potential exporters who are involved in studying import statistics?

Private consumption as a percentage of GDP is used to measure ________.

Discuss four macroeconomic trends that have the potential to significantly alter the current status of international business and trade. Discuss the questions that managers should investigate to deepen knowledge about the international market potential of a product or service.