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Exam 12: Global Market Opportunity Assessment

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Question 51

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The estimate of the share of annual industry sales the firm expects to generate in a particular target market is known as ________.

A) industry market potential
B) company sales potential
C) break-even analysis
D) SWOT analysis

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Question 52

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Which of the following market characteristics offers the most potential for a firm's success at internationalization?

A) a widely distributed product or service
B) an unaffordable product or service
C) an unavailable product or service
D) an unknown product or service

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Question 53

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When assessing the firm's readiness to internationalize, managers peer into their organization to determine the degree to which it has the resources necessary to successfully engage in international business.

Which of the following tasks in the global market opportunity assessment process should be performed directly before the task of estimating company sales potential?

A country's population is referred to as ________.

Which of the following tasks should a shoe manufacturing company perform first if it needs to assess the global market opportunity?

CORE, a diagnostic tool, is the sole property of the U.S. Department of Commerce.

When assessing the firm's readiness to internationalize, managers examine their organization to determine the degree to which it has the motivation, resources, and skills necessary to engage in international business successfully.

Happy Pet Internationalization (Scenario) Based in California, the Happy Pet Corporation has 45 pet supply stores across the United States. Given the firm's success in the U.S. market, Happy Pet managers are considering internationalizing their operations to the EU. The market research conducted by the company identified several established pet product manufacturing companies. Beth Schultz, the founder and CEO of Happy Pet, has expressed concerns about expanding the firm's operations into the EU. She believes internationalizing in the EU is not profitable because of the presence of these established competitors. However, Edward O'Neal, the COO of Happy Pet, believes the corporation is ready for the next step. Happy Pet executives and managers have gathered to discuss their organization's readiness to internationalize. -Which of the following most likely supports the opinion of Beth Schultz over the opinion of Edward O'Neal?