FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 10: Persuasive and Sales Messages

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 21

Multiple Choice

Review LaterAdd Note

Review Later

Which of the following statements best describes a step to build interest in persuasive messages?

A) After capturing attention, a persuasive request must retain that attention and convince the audience that the request is reasonable.
B) In a persuasive message, the section that builds interest should be no longer than one paragraph.
C) Persuasive requests to convince customer are likely to be shorter than direct requests.
D) Indirect benefits are more persuasive than direct benefits to build interest.

Correct Answer

verified

Show Answer

Question 22

Short Answer

Review LaterAdd Note

Review Later

Use facts, figures, expert opinions, and examples in a persuasive message to build __________ in your product or idea.

Correct Answer

verified

Show Answer

Question 23

Short Answer

Review LaterAdd Note

_____________ releases announce important information to the media and can feature new products, new managers or appointments, new facilities, sponsorships, participation in community projects, awards given or received, joint ventures, donations, or seminars and demonstrations.

____________________ appeals used to build interest in a sales message relate to status, ego, and sensual feelings.

Successful businesspeople create persuasive memos, letters, e-mail messages, reports, and presentations that get the results they want. Your textbook presents six persuasive techniques that can help you be effective in getting your ideas accepted by your fellow workers, superiors, and clients. List and explain four of these techniques.

Many individuals are willing to grant requests for time, money, information, cooperation, and special privileges for which of the following reasons?

_______________ messages use persuasion to promote specific products and services.

To establish ____________________, show your reader that you are truthful, experienced, and knowledgeable.

Describe the difference between rational appeals and emotional appeals and explain when you would use each. Then write an example of each type of appeal.

If a previous claim letter has been refused or ignored, then a more persuasive approach using the ____________________ organizational pattern might be appropriate.

Which of the following statements describes and adheres to AIDA strategy?

Which of the following is To start your home water delivery service immediately, call us at 1-800-555-1111 an example of?

In a sales letter promoting its new credit card, a bank included this sentence: We are pleased to offer you zero percent interest for 12 months. The company is focusing on indirect benefits of this new card.

In a letter advertising its recycling services, the Greenfield Recycling Company stresses that customers will feel the satisfaction of knowing that they have helped to preserve the environment. Which of the following persuasive techniques are they relying on?

You had a very negative experience at a restaurant where you were entertaining a potential client last week. You want to ask for your money back, but you expect reader resistance. Write a persuasive letter using the strategy you think will work best. Provide your own details as necessary. Write the body of the letter, omitting the letter addresses, salutation, complimentary close, and enclosure line.

The first step in planning a persuasive message is determining the purpose since it establishes the strategy of the message.

The manager of a gift shop plans to use e-mail to send an online sales message announcing a special sale. What is the best advice to make this e-marketing campaign successful?

The best persuasive requests anticipate audience resistance.

Which of the following sentences conveys the best tone for a persuasive request within an organization?

Tyler has ended a sales message with the sentence Book your flight by May 15 to receive one hotel night free. What technique is he using to motivate action?