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Exam 13: Social Media

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Question 41

Multiple Choice

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Companies can provide __________ to Web visitors by letting them preorder a product not yet available to others.

A) accountability
B) incentives
C) exclusivity
D) equality

Correct Answer

verified

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Question 42

Multiple Choice

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Web analytics experts disdain the "Contact Us" buttons.What do they recommend instead?

A) There should be a user forum where every visitor voluntarily leaves comments and personal information.
B) Contact information should be listed at the bottom of every page.
C) Visitors should have to fill out a form including basic information.
D) Visitors should not need to contact anyone since all the information is on the website.

Correct Answer

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Question 43

Essay

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Explain the structural equivalence recommendation system.

Which of the following is the percent of sessions for which a visitor lands on the website and views only one page before quickly leaving?

Marketers should engage every channel to reach as many consumers as possible.

Via Facebook, Brenda tells Bobbie about a new band she just discovered, and Bobbie feels compelled to check them out because she believes Brenda's endorsement is genuine.What is the term for this phenomenon?

Some of the changes in traditional media are a decrease in newspaper circulation and an increase in listening time for radio listeners because of a larger number of satellite servers like XM.

Which of the following components do gurus say is the most important when ranking the order of Google's search results?

Which of the following includes honesty, trust, and opportunities for two-way dialogue?

What is it called when one group is exposed to one ad or new product description (or whatever element of the marketing mix the marketer is testing) and the other group is either a control group or sees a different version?

What does SEO stand for?

Reach can be achieved via traditional media and measured via online capture, but it can't be achieved wholly online.

In the pre-purchase: brand consideration phase, marketers want to offer more information and more persuasion than the pre-purchase: awareness phase.

To narrow the search for consumers, search engines used to measure the relevance of a website or an information page by counting the number of times the searched words appeared on that web page or document.Why don't they use this criterion anymore?

What characteristics should any corporate postings to social media have?

WOM works best on inherently __________ products.

What does KPI stand for?

Recommendation agents are a boon as a systematic means of

Explain how a word-of-mouth (WOM) network works.

Videos can be used to sell products.