Question 1

A CEO is considering how he wants his company to be positioned.He has thought of it as the coolest brand and the brand with the best value.Which of the following is true about his predicament?

Accepted Answer

A)   He can't position it as the coolest brand.
B)   He can't position it as the brand with the best value.
C)   He can probably achieve either of these goals, but not both.
D)   He can achieve both of these goals.

Question 2

Just as consumers are demanding, wanting the very best of everything, companies can be equally irrational.

Accepted Answer

A) True 
 B)False

Question 3

If you want to sell unique wristbands to the 250 participants in a special boating event to raise funds for research for a rare disease, which of the following strategies would you select?

Accepted Answer

A)   high quality product, low price, heavy promo, exclusive channels
B)   high quality product, high price, heavy promo, exclusive channels
C)   ​high quality product, high price, light promo, exclusive channels
D)   high quality product, high price, light promo, wide distribution

Question 4

Who is the target segment for the Alphatronics positioning statement: "We at Alphatronics are the gym for the serious body builder."

Accepted Answer

A)   serious body builders
B)   employees at Alphatronics
C)   anyone who reads the positioning statement
D)   people who want to join a gym to lose a few pounds

Question 5

Airlines use operational excellence strategy to tailor products to customers.

Accepted Answer

A) True 
 B)False

Question 6

In his books on Competitive Strategy, __________ discusses generic strategies driven by keeping costs down and prices competitive, leading by differentiation (e.g., excellence in quality or innovation) , or when appropriate, niche positioning.

Accepted Answer

A)   Mark Patton
B)   Mitchell Paul
C)   Matthew Pilsner
D)   Michael Porter

Question 7

Which of these companies uses a strategy of operational excellence?

Accepted Answer

A)   BMW
B)   McDonald's
C)   IBM
D)   Apple

Question 8

What do the letters of USP represent?

Accepted Answer

A)   ultimate selling proposition
B)   unique selling proposition
C)   unique selling product
D)   universal selling point

Question 9

Which of the following positioning combinations makes the most sense?

Accepted Answer

A)   low price, low quality, exclusive availability, heavy promotions
B)   high price, low quality, exclusive availability, heavy promotions
C)   low price, high quality, exclusive availability, light promotions
D)   low price, low quality, widely available, heavy promotions

Question 10

Niche positioning is a matter of exclusivity and size.

Accepted Answer

A) True 
 B)False

Exam 5: Positioning

In his books on Competitive Strategy, __________ discusses generic strategies driven by keeping costs down and prices competitive, leading by differentiation (e.g., excellence in quality or innovation) , or when appropriate, niche positioning.

Correct Answer
verified

If you want to sell unique wristbands to the 250 participants in a special boating event to raise funds for research for a rare disease, which of the following strategies would you select?

Correct Answer
verified

Airlines use operational excellence strategy to tailor products to customers.

Correct Answer
verified

Which of the following positioning combinations makes the most sense?

Correct Answer
verified

Who is the target segment for the Alphatronics positioning statement: "We at Alphatronics are the gym for the serious body builder."

Correct Answer
verified

Just as consumers are demanding, wanting the very best of everything, companies can be equally irrational.

Correct Answer
verified

Which of these companies uses a strategy of operational excellence?

Correct Answer
verified

Niche positioning is a matter of exclusivity and size.

Correct Answer
verified

What do the letters of USP represent?

Correct Answer
verified

A CEO is considering how he wants his company to be positioned.He has thought of it as the coolest brand and the brand with the best value.Which of the following is true about his predicament?

Correct Answer
verified

Exam 5: Positioning

In his books on Competitive Strategy, __________ discusses generic strategies driven by keeping costs down and prices competitive, leading by differentiation (e.g., excellence in quality or innovation) , or when appropriate, niche positioning.

Correct AnswerverifiedShow Answer

If you want to sell unique wristbands to the 250 participants in a special boating event to raise funds for research for a rare disease, which of the following strategies would you select?

Correct AnswerverifiedShow Answer

Airlines use operational excellence strategy to tailor products to customers.

Correct AnswerverifiedShow Answer

Which of the following positioning combinations makes the most sense?

Correct AnswerverifiedShow Answer

Who is the target segment for the Alphatronics positioning statement: "We at Alphatronics are the gym for the serious body builder."

Correct AnswerverifiedShow Answer

Just as consumers are demanding, wanting the very best of everything, companies can be equally irrational.

Correct AnswerverifiedShow Answer

Which of these companies uses a strategy of operational excellence?

Correct AnswerverifiedShow Answer

Niche positioning is a matter of exclusivity and size.

Correct AnswerverifiedShow Answer

What do the letters of USP represent?

Correct AnswerverifiedShow Answer

A CEO is considering how he wants his company to be positioned.He has thought of it as the coolest brand and the brand with the best value.Which of the following is true about his predicament?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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