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Figure 12-14 Figure 12-14   -Refer to Figure 12-14. Consider a typical firm in a perfectly competitive industry which is incurring short-run losses. Which of the diagrams in the figure shows the effect on the industry as it transitions to a long-run equilibrium? A)  Panel A B)  Panel B C)  Panel C D)  Panel D -Refer to Figure 12-14. Consider a typical firm in a perfectly competitive industry which is incurring short-run losses. Which of the diagrams in the figure shows the effect on the industry as it transitions to a long-run equilibrium?


A) Panel A
B) Panel B
C) Panel C
D) Panel D

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Which of the following statements is correct?


A) Economic profit takes into account all costs involved in producing a product.
B) Accounting profit is not relevant in preparing the firm's financial statement.
C) Economic profit always exceeds accounting profit.
D) Accounting profit is the same as economic profit.

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What assumptions are necessary for a market to be perfectly competitive? Explain why each of these assumptions is important.

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The assumptions necessary for a market t...

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All of the following can be used to compute average profit except


A) marginal profit minus marginal cost.
B) total profit divided by quantity.
C) average revenue minus average total cost
D) price minus average total cost.

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Figure 12-9 Figure 12-9   Figure 12-9 shows cost and demand curves facing a profit-maximizing, perfectly competitive firm. -Refer to Figure 12-9. At price P<sub>3</sub>, the firm would A)  lose an amount equal to its fixed cost. B)  lose an amount more than fixed cost. C)  lose an amount less than fixed cost. D)  break even. Figure 12-9 shows cost and demand curves facing a profit-maximizing, perfectly competitive firm. -Refer to Figure 12-9. At price P3, the firm would


A) lose an amount equal to its fixed cost.
B) lose an amount more than fixed cost.
C) lose an amount less than fixed cost.
D) break even.

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Apple introduced its iPhone 3G in July 2008 and within a month sales had topped 3 million units. By April 2009, more than 25,000 apps for the iPhone 3G were available in the iTunes store, an indication that in a competitive market,


A) the ease at which a new firm can enter a competitive market is low.
B) the ease at which a new firm can enter a competitive market is high.
C) entry into the market is blocked.
D) entry into the market is restricted in the short run, but becomes easier in the long run.

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To maximize profit, a firm will produce the level of output where MR = MC. If a firm actually makes a profit depends on the relationship of price to average total cost. What are the three possible relationships between price and average total cost that determine if a firm will make a profit, experience a loss, or break even?

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If P > ATC, the firm makes a p...

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If price = marginal cost at the output produced by a perfectly competitive firm and the firm is earning an economic profit, then


A) marginal revenue is less than price.
B) average total cost is at a minimum.
C) total revenue equals total cost.
D) price exceeds average total cost.

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Which of the following describes the difference between the market demand curve for a perfectly competitive industry and the demand curve for a firm in this industry?


A) The market demand curve is a horizontal line; the firm's demand curve is downward sloping.
B) The market demand curve is downward sloping; the firm's demand curve is a vertical line.
C) The market demand curve can not have a constant slope; the firm's demand curve has a slope equal to zero.
D) The market demand curve is downward sloping; the firm's demand curve is a horizontal line.

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Figure 12-7 Figure 12-7   Figure 12-7 illustrates the cost curves of a perfectly competitive firm. -Refer to Figure 12-7. If the market price is P<sub>1</sub> A)  The firm will experience a loss and raise its price to P<sub>2</sub>. The firm will then break even. B)  The firm will break even by producing a quantity of Q<sub>2</sub>. C)  The firm will experience a loss since price is less than ATC. D)  The firm may make a profit if it can increase the demand for its product. Figure 12-7 illustrates the cost curves of a perfectly competitive firm. -Refer to Figure 12-7. If the market price is P1


A) The firm will experience a loss and raise its price to P2. The firm will then break even.
B) The firm will break even by producing a quantity of Q2.
C) The firm will experience a loss since price is less than ATC.
D) The firm may make a profit if it can increase the demand for its product.

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A firm could continue to operate for years without ever earning a profit as long as it is producing an output where


A) MR < ATC.
B) ATC > AVC.
C) MR > AVC.
D) AFC < AVC.

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In August 2008, Ethan Nicholas developed the iShoot app for the Apple iPhone 3G, and within five months had earned $800,000 from this program. By May 2009, Nicholas had dropped the price from $4.99 to $1.99 in an attempt to maintain sales. This example indicates that in a competitive market,


A) earning an economic profit in the long run is extremely easy.
B) earning an economic profit in the long run is extremely difficult.
C) it is impossible to earn an economic profit in either the short run or the long run.
D) economic profits are only earned in the long run.

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Table 12-4 Table 12-4    Table 12-4 shows the short-run cost data of a perfectly competitive firm. Assume that output can only be increased in batches of 20 units. -Refer to Table 12-4. If the market price is $45 the firm will produce A)  60 units. B)  80 units. C)  100 units. D)  120 units. Table 12-4 shows the short-run cost data of a perfectly competitive firm. Assume that output can only be increased in batches of 20 units. -Refer to Table 12-4. If the market price is $45 the firm will produce


A) 60 units.
B) 80 units.
C) 100 units.
D) 120 units.

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Figure 12-19 Figure 12-19   -Refer to Figure 12-19. The figure above shows the cost curves of a perfectly competitive firm in the coffee market. Use the graph in Figure 12-19 to answer the following questions. Assume the market price is $3 per pound. a. What is the lowest price at which the coffee grower will supply output in the short run? b. In the diagram draw the firm's demand curve (label this  MR  for marginal revenue). c. What is the firm's profit-maximizing output? d. Is the firm earning a profit or a loss? Identify the area in the graph that represents the firm's profit or loss. e. Explain how entry or exit will occur in the market to ensure that firms will break even in the long run. -Refer to Figure 12-19. The figure above shows the cost curves of a perfectly competitive firm in the coffee market. Use the graph in Figure 12-19 to answer the following questions. Assume the market price is $3 per pound. a. What is the lowest price at which the coffee grower will supply output in the short run? b. In the diagram draw the firm's demand curve (label this "MR" for marginal revenue). c. What is the firm's profit-maximizing output? d. Is the firm earning a profit or a loss? Identify the area in the graph that represents the firm's profit or loss. e. Explain how entry or exit will occur in the market to ensure that firms will break even in the long run.

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a. $1.50 per pound. This represents the ...

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Figure 12-10 Figure 12-10   -Refer to Figure 12-10. The firm's short-run supply curve is its A)  marginal cost curve. B)  marginal cost curve from b and above. C)  marginal cost curve from c and above. D)  marginal cost curve from d and above. -Refer to Figure 12-10. The firm's short-run supply curve is its


A) marginal cost curve.
B) marginal cost curve from b and above.
C) marginal cost curve from c and above.
D) marginal cost curve from d and above.

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If a firm's total variable cost exceeds its total revenue, the firm should stop production by shutting down temporarily.

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The price a perfectly competitive firm receives for its output


A) is determined by the interaction of the firm and all of the consumers who buy from the firm.
B) is determined by the interaction of all sellers and all buyers in the firm's market.
C) will not change in response to changes in market demand and supply because the firm is a price taker.
D) will be lowered by the firm in order to sell more output.

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Competition has driven the economic profits in the video rental business to zero. Surya Bacha, who owns a video rental business, would be better off leaving the industry for another alternative.

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The marginal revenue curve for a perfectly competitive firm


A) is downward-sloping.
B) is the same as its demand curve.
C) is perfectly inelastic.
D) is the same as its marginal cost curve.

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Figure 12-5 Figure 12-5   Figure 12-5 shows cost and demand curves facing a typical firm in a constant-cost, perfectly competitive industry. -Refer to Figure 12-5. The firm's manager suggests that the firm's goal should be to maximize average profit. If the firm does this, what is the amount of profit that it will earn? A)  $6,600 B)  $6,750 C)  $12,150 D)  $36,000 Figure 12-5 shows cost and demand curves facing a typical firm in a constant-cost, perfectly competitive industry. -Refer to Figure 12-5. The firm's manager suggests that the firm's goal should be to maximize average profit. If the firm does this, what is the amount of profit that it will earn?


A) $6,600
B) $6,750
C) $12,150
D) $36,000

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