Exam 9: Market Segmentation, Targeting, and Positioning

A) total estimated expenses for each product sold to each market segment.
B) total anticipated revenue for each product-market segment combination.
C) total anticipated profit for each product sold to each market segment.
D) the market segments of current buyers to relative market share compared to the largest competitor.
E) the market segments of potential buyers to meaningful product groupings.

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A) difference of needs of buyers among segments
B) potential for increased profit
C) cost of reaching the segment
D) potential of a marketing action to reach a segment
E) simplicity and cost-effectiveness of assigning potential buyers to segments

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A) the retail location for distribution
B) the competitors with similar offerings
C) the promotional efforts used to persuade potential buyers
D) the anticipated or actual retail price of the product
E) an identification of the target market

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A) selecting target market segments to reach.
B) forming products to be sold into groups.
C) developing a market-product grid and estimating size of markets.
D) taking marketing actions to reach target markets.
E) forming prospective buyers into segments.

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A) competitive segmentation
B) head-to-head
C) product differentiation
D) usage segmentation
E) market segmentation

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A) the relatively heterogeneous groups of prospective buyers that result from the market segmentation process.
B) all buyers of a product or service who have previously purchased a particular firm's products or services and who intend to repeat that purchase sometime in the future.
C) the smallest number of buyers that have similar needs but do not react similarly in a buying situation.
D) the relatively homogenous groups of prospective buyers that result from the market segmentation process.
E) all potential buyers of a product or service who intend to purchase a firm's products or services but who have not yet done so.

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A) order customization.
B) a one product, one market segment strategy.
C) synergistic marketing.
D) build-to-order.
E) specialty customization.

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A) supplier segmentation.
B) demand segmentation.
C) regional segmentation.
D) demographic segmentation.
E) product segmentation.

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A) grouping by caloric intake
B) grouping by price
C) grouping by meal occasion
D) grouping by usage rate
E) grouping by level of uniqueness

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A) personality
B) usage
C) needs
D) demographic
E) behavioral

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A) shoes and other products to people who will buy them online and like to use mobile technology.
B) a wide selection of leather shoes and boots to high-end retailers.
C) all types of shoes, accessories, and clothing to department and fashion discount stores for reasonable prices.
D) Spanish novelties and accessories to organizations that typically resell them.
E) shoes in its own retail stores to those who prefer face-to-face interaction.

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A) quarterly profit
B) customer lifetime value
C) organizational segmentation
D) break even point
E) demand elasticity

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A) identifies a completely new market segment with a product to match it.
B) finds a way of improving service to online customers.
C) takes the customer-loyalty training class and decides to quit anyway.
D) finds a shoe-related product that Zappos does not already carry.
E) creates a humorous theme for one of the monthly company meetings.

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A) make cost-cutting decisions under conditions of uncertainty.
B) screen many new-product ideas in order to select the one with the best long-run market potential.
C) determine which target market segments to select and which product groupings to offer.
D) select representative samples of consumers for marketing research studies.
E) relate the product life cycle to consumer demand.

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A) Burger King
B) In-N-Out Burger
C) McDonald's
D) Five Guys
E) Smashburger

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Organizations may target different produ...

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A) aligning tasks to match competitor tactics
B) grouping people according to similar needs
C) dividing people within a market randomly into equally sized groups
D) dividing people into the smallest groups possible
E) identifying potential new buyers who are not yet familiar with a new product

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A) Dell adds high-end speaker systems to its line.
B) General Mills launches Caramel Crunch Cheerios.
C) General Motors markets a motorcycle similar to the Can-Am Spyder Roadster three-wheel bike.
D) Pillsbury adds boxed sugar to its product mix.
E) Procter & Gamble adds a new line of baby clothing to its Pampers stable of products.

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