FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 2: Developing Successful Organizational and Marketing Strategies

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 81

Multiple Choice

Review LaterAdd Note

Review Later

WW International, formerly Weight Watchers, is a weight-management company with operations in about 30 countries. Consumers buy almost $5 billion of Weight Watchers-branded products each year, and every week approximately 1.3 million people attend Weight Watchers meetings. The company's brand recognition and meeting infrastructure are difficult for competitors to match, providing a

A) viable mission.
B) competitive advantage.
C) tactical innovation.
D) core benefit.
E) sales orientation.

Correct Answer

verified

Show Answer

Question 82

Multiple Choice

Review LaterAdd Note

Review Later

A marketing strategy is the means by which a marketing goal is to be achieved. The two parts that usually characterize a marketing strategy are

A) specific organizational goals and objectives.
B) a detailed marketing plan and a marketing budget.
C) marketing strategies and marketing tactics.
D) a specified target market and a marketing program to reach it.
E) marketing metrics and marketing dashboards to track effectiveness.

Correct Answer

verified

Show Answer

Question 83

Multiple Choice

Review LaterAdd Note

Howard Schultz, the founder of the American coffee chain Starbucks, provides health care for all employees who work over 20 hours per week. This is an example of one of Starbucks' ________ goals.

Figure 2-7 -Consider Figure 2-7 above. A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages. The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits that include food bars, a water filtration system, and first aid supplies. Although there are nine named hurricanes forecasted for the upcoming year, no one really can predict what will happen. The projected number of hurricanes would fall in which quadrant(s) of the SWOT analysis grid?

At the functional level, the marketing department

Which of the following is not one of the four principles that underlie the strategic marketing process?

Figure 2-1 -In Figure 2-1 above, B represents the ________, the highest of the three levels of strategy in an organization.

An organization's foundation includes which element?

Lands' End is primarily a catalog and online clothing retailer. This means that traditional department stores, mass merchandisers, specialty shops, and other catalog retailers are considered to be Lands' End's

Business portfolio analysis refers to

Figure 2-7 -Consider Figure 2-7 above. A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages. The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits that include food bars, a water filtration system, and first aid supplies. The firm has a great reputation with its flashlights and does not want to ruin it. The company's reputation would fall in which quadrant(s) of the SWOT analysis grid?

When using a ________ strategy, there is no change in either the basic product line or the markets served. Instead, increased sales are generated by selling either more products through better promotion or distribution or the same number of products at a higher price.

An organization's foundation can be broken into three key elements:

A unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation, is referred to as a

Figure 2-10 -Figure 2-10 above is known as a ________, which is helpful for scheduling activities when some must be completed before others can begin.

The ________ element of the marketing mix includes discounts and allowances.

During Super Bowl 50, Taco Bell unveiled a new offering for the U.S. market, the "quesalupa," a hybrid of a quesadilla and a chalupa. Here, Taco Bell was using a ________ strategy.

A(n) ________ is a privately owned organization that serves its customers to make money so that it can survive.

All of the following form the foundation upon which a firm builds its marketing program during the strategic marketing process except which?

One way a company can benefit from implementing a market penetration strategy would be to