Question 1

The business traveler is defined as a customer who is utilizing the product because of a need to conduct business in a particular destination area.

Accepted Answer

A) True 
 B)False

Question 2

A reference group may be defined as:

Accepted Answer

A)   People who influence a person's attitude
B)   People who influence a person's values
C)   People who influence a person's opinion
D)   All of the above

Question 3

Consumer behavior is a process and many influences affect this process both before and after the act of purchase.

Accepted Answer

A) True 
 B)False

Question 4

Which theory holds that behavior is a reaction to the environment?

Accepted Answer

A)   Primary behavior theory
B)   Prime behavior theory
C)   Behavior primacy theory
D)   Behavior primate theory
E)   None of the above

Question 5

It is important for the firm to understand the buying decision process in order to________ it.

Accepted Answer

A)   Overthrow
B)   Advocate
C)   Influence
D)   Suppress

Question 6

Creating beliefs is much easier than changing them.

Accepted Answer

A) True 
 B)False

Question 7

A reference group may be defined as people who use the stages of selectivity to make wise decisions while shopping.

Accepted Answer

A) True 
 B)False

Question 8

The "hierarchy of needs" is introduced by whom?

Accepted Answer

A)   Abraham Maslow
B)   Carl Jung
C)   John B. Watson
D)   Wilhelm Wundt

Question 9

Perceptions lead to beliefs, which in turn affect:

Accepted Answer

A)   Attitude
B)   Behavior
C)   Personality
D)   Expectations

Question 10

Hospitality customers have exactly the same behaviors as those who purchase other goods.

Accepted Answer

A) True 
 B)False

Question 11

It is necessary to select and understand our target markets before effective and efficient positioning strategies can be developed.

Accepted Answer

A) True 
 B)False

Question 12

The leisure market is comprised of travelers who individually, in couples, in families or in small groups visit a hotel or restaurant non-business.

Accepted Answer

A) True 
 B)False

Question 13

Attitudes are the cognitive component on the belief, attitude, intention trilogy that customers often follow.

Accepted Answer

A) True 
 B)False

Question 14

Resort guests are about:

Accepted Answer

A)   1/2 business travelers
B)   1/4 pleasure travelers
C)   2/3 pleasure travelers
D)   1/4 mature travelers

Question 15

Behavior is a reaction to the environment; this is:

Accepted Answer

A)   Behavior primacy theory
B)   Theory of behavior
C)   Behavior theory
D)   Primacy Theory

Question 16

The leisure traveler group contains the greatest "demanders."

Accepted Answer

A) True 
 B)False

Question 17

The process of selective choice represents a hierarchy. The four stages of selectivity are:

Accepted Answer

A)   Attention, comprehension, acceptance and retention
B)   Accumulation, comprehensive, acceptance and renovation
C)   Accuracy, comprehension, acceptance and retention
D)   Accuracy, comprehensive, acceptance and renovation

Question 18

The process of selective choice is as follows:
I. Selective retention
II. Selective comprehension
III. Selective attention
IV. Selective acceptance

Accepted Answer

A)   II, I, IV, III
B)   I, II, III, IV
C)   III, II, IV, I
D)   IV, III, II, I

Question 19

What does FIT stand for?

Accepted Answer

A)   Free international traveler
B)   Free individual traveler
C)   All of the above
D)   None of the above

Question 20

When developing packages, one should:

Accepted Answer

A)   Ensure packages are hassle free
B)   Offer something that someone may not request but want
C)   Imply that the price is cheaper than the sum of the individual parts
D)   None of the above
E)   All of the above

Exam 7: Understanding Individual Customers

The process of selective choice is as follows: I. Selective retention II. Selective comprehension III. Selective attention IV. Selective acceptance

Correct AnswerverifiedShow Answer

It is necessary to select and understand our target markets before effective and efficient positioning strategies can be developed.

Correct AnswerverifiedShow Answer

Attitudes are the cognitive component on the belief, attitude, intention trilogy that customers often follow.

Correct AnswerverifiedShow Answer

Hospitality customers have exactly the same behaviors as those who purchase other goods.

Correct AnswerverifiedShow Answer

Creating beliefs is much easier than changing them.

Correct AnswerverifiedShow Answer

Perceptions lead to beliefs, which in turn affect:

Correct AnswerverifiedShow Answer

The leisure traveler group contains the greatest "demanders."

Correct AnswerverifiedShow Answer

What does FIT stand for?

Correct AnswerverifiedShow Answer

Consumer behavior is a process and many influences affect this process both before and after the act of purchase.

Correct AnswerverifiedShow Answer

A reference group may be defined as:

Correct AnswerverifiedShow Answer

Which theory holds that behavior is a reaction to the environment?

Correct AnswerverifiedShow Answer

The business traveler is defined as a customer who is utilizing the product because of a need to conduct business in a particular destination area.

Correct AnswerverifiedShow Answer

When developing packages, one should:

Correct AnswerverifiedShow Answer

Resort guests are about:

Correct AnswerverifiedShow Answer

The "hierarchy of needs" is introduced by whom?

Correct AnswerverifiedShow Answer

The process of selective choice represents a hierarchy. The four stages of selectivity are:

Correct AnswerverifiedShow Answer

A reference group may be defined as people who use the stages of selectivity to make wise decisions while shopping.

Correct AnswerverifiedShow Answer

Behavior is a reaction to the environment; this is:

Correct AnswerverifiedShow Answer

It is important for the firm to understand the buying decision process in order to________ it.

Correct AnswerverifiedShow Answer

The leisure market is comprised of travelers who individually, in couples, in families or in small groups visit a hotel or restaurant non-business.

Correct AnswerverifiedShow Answer

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