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Exam 14: Managing Marketing Channels and Supply Chains

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Question 71

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Direct Energy selling utilities contracts, door to door is an example of which type of marketing channel?

A) marketing channel
B) indirect channel
C) strategic channel alliances
D) direct channel

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Question 72

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Distinguish between a direct and an indirect channel.

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Question 73

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Dual distribution can violate the Competition Act if the:

When Hunter went to the hardware store looking for gloves to wear while refinishing a table, he bought one pair because that was all he needed, but when the hardware store purchased the gloves, it purchased a case containing 100 pairs of identical gloves. Which logistical function did the hardware store perform for Hunter?

Every Saturday morning you like driving out to the apple orchard and purchasing right from the farmer. This purchasing form is considered:

Dell computer's allows its customers to customize the type of computer based on individual needs as opposed to premanufactured computers available in retail stores. An efficient supply chain may use all of the following characteristics except:

Breath mints, bottled water, and nail clippers would most likely use which density of distribution?

When Best Buy purchases a new Xbox 360 game to sell, they receive them in bulk quantities of 500. The Best Buy employees then separate them to individual products that consumers will purchase. This is an example of which activity?

Cross-docking is most closely related to:

Dramatic cost savings are possible when efficient transportation and information systems can reduce_________ costs.

How do companies use electronic data interchange (EDI)and extranets? Which is less expensive to use? Why?

Walmart is trying to decrease its_________ for products announced at trade shows and available in-store for purchase.

Coldwater Creek is a mail-order company. Because of its proficiency at filling orders, it has contracts to fill orders received by several e-commerce companies. Coldwater Creek is an example of a:

Facebook, Amazon.ca, Expedia.ca, and Dell.ca are all examples of:

The most common indirect channel moves product from producer to retailer to consumer. This type of channel is most likely to exist in all of the following scenarios, except when:

What is calculated by the margins earned (revenues minus cost) for each channel member and for the channel as a whole?

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Which of the following does Callaway Golf NOT market and sell its products through?

An intermediary that performs a variety of marketing channel functions involving selling, stocking, and delivering a full product assortment as well as providing financing for industrial goods and services is known as a(n) :

Which conflict occurs when a franchised Cadillac dealer complains to General Motors that another franchised Cadillac dealer has located too close to its dealership?