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Use the following to answer questions: Table: Willingness to Pay  Maximum Willingness to Pay for Good A and Good B  John  Mary  Good A $90$35 Good B $30$70\begin{array} { l c c } \hline { \text { Maximum Willingness to Pay for Good A and Good B } } \\\hline & \text { John } & \text { Mary } \\\hline \text { Good A } & \$ 90 & \$ 35 \\\text { Good B } & \$ 30 & \$ 70 \\\hline\end{array} -(Table: Willingness to Pay) Refer to the table. If the firm were to engage in bundling, total surplus is:


A) $65.
B) $50.
C) $160.
D) $225.

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To price discriminate, firms must identify a customer's or a group of customers' willingness to pay.

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Although price discrimination may increase the profits of drug companies, it reduces the incentive for drug companies to develop new drugs.

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Suppose that the government made it legal to submit false tax returns on college aid applications. What do you predict would happen to the price of attending college?


A) Everyone would pay the price now paid by the poorest students.
B) Wealthy students would pay less, and poor students would pay more.
C) Wealthy students would pay more, and poor students would pay less.
D) Everyone would pay the price now paid by the wealthiest students.

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Which of the following is NOT an example of bundling?


A) cell phones and phone calls
B) computer software
C) automobiles and engines
D) McDonald's value meals

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Compared with imperfect price discrimination, deadweight loss under a nondiscriminating monopoly is:


A) lower.
B) higher.
C) the same.
D) impossible to determine.

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Smuggling is an example of arbitrage.

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Why are the prices of hardcover books more expensive than paperback?


A) Higher production costs accounts for the entire price difference.
B) Unlike paperback books, hardcover books are generally exempt from state sales taxes.
C) Consumers who can't wait for the paperback version have a greater willingness to pay and buy the hardback upon its release.
D) Hardcover books are of higher quality, and the difference in price reflects this.

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In the case of a perfectly price-discriminating monopolist, the price of the last unit sold:


A) is greater than marginal cost.
B) is equal to marginal cost.
C) is less than marginal cost.
D) and marginal cost cannot be compared.

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The Gillette Fusion razor sells for approximately $10.00, and a four-set of replacement blades sells for over $8. Which of the following statements is TRUE? I. Consumers with a high willingness to pay for being clean-shaven will buy many replacement blades. II. Consumers with a low willingness to pay for being clean-shaven will rarely buy replacement blades. III. Gillette's high price for the replacement blades is a method to extract consumer surplus from those consumers with a high desire to be clean-shaven.


A) I and II only
B) II and III only
C) III only
D) I, II, and III

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Why is it important for firms practicing price discrimination to prevent arbitrage of their product?


A) Arbitrage is unrelated to firms' profits since the products are still being sold.
B) Smugglers alter product quality as they pass from market to market, hence harming the reputation and future profits of firms.
C) Arbitrage reduces the profits from price discrimination for firms, and it increases profits for smugglers.
D) Arbitrage increases deadweight loss in the market.

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Figure: Monopolist's Profits under Price Discrimination Figure: Monopolist's Profits under Price Discrimination    Refer to the figure. Using the principles of price discrimination, explain and calculate how much profit the monopolist serving these markets could make. Refer to the figure. Using the principles of price discrimination, explain and calculate how much profit the monopolist serving these markets could make.

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If the monopolist price discriminates, i...

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Which of the following statements is TRUE?


A) Cable companies have a hard time knowing which customers have a high willingness to pay for specific channels and which consumers have a low willingness to pay, making bundling an effective pricing strategy.
B) Cable companies have high marginal costs and low fixed costs of production, making bundling an ineffective pricing strategy.
C) Cable companies have low marginal costs and high fixed costs of production, making bundling an ineffective pricing strategy.
D) Cable companies easily know which customers have a high willingness to pay for specific channels and which consumers have a low willingness to pay, making bundling an ineffective pricing strategy.

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To succeed at price discrimination the monopolist must prevent arbitrage.

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An example of price discrimination is charging more for steak than for a hamburger.

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Price discriminators will set a higher price in a more elastic market.

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Monopolists that are able to perfectly price discriminate will produce a level of output equal to the efficient level of output produced in a competitive market.

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Which of the following is NOT a case of bundling?


A) Disneyland selling many attractions for a single entrance fee
B) the buffet at China Garden
C) cable TV offering multiple channels to its customers.
D) HP selling printers and ink cartridges

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Universities practice price discrimination by:


A) charging students with the same residency status different rates of tuition.
B) offering students different levels of scholarship support.
C) requiring freshmen to live on campus.
D) requiring each student take a set number of general education courses.

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Which of the following is NOT an example of price discrimination?


A) children's menus in restaurants
B) peak and nonpeak rates for cell phone usage
C) product innovations leading to lower prices
D) standby seats sold at the last minute by airlines

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