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Exam 7: Restaurants

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Question 21

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Casual dining restaurants provide a more __________ experience.

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Question 22

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Fusion restaurants provide a __________ of two cuisines

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Question 23

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Quick service restaurants have saturated the market. One strategy some quick service restaurants are using to increase sales is: • serving fine dining food • offering alcoholic beverages • co-branding at stores and other non-traditional locations • hiring very skilled labor to enhance quality

Franchises are often affiliated with: • independent ownership • international cuisine restaurants • steak houses • chains

According to the Green Restaurant Association, a typical restaurant meal creates _____________ pounds of waste a day. • 1500 • 500 • 333 • 275

There are several methods used to classify restaurants, experts agree that the two main categories of restaurants would be: • Independent and chain • Quick serve and family • Independent and casual • Fine dining and quick serve

Quick service restaurants have increased in popularity because of: • delicious food • their location strategies • extensive menus • fusion cuisine

Quick service restaurants are known for their: • Limited menus • Table side service • Relaxing atmosphere • Use of fresh ingredients

Groups of restaurants identical in market, concept, design, services, food, and name are known as: • Steak houses • Independent owners with multiple concepts • Chains • Cafeterias

The fastest growing segment of ethnic restaurants in the U.S., based on popularity is: • Chinese • Thai • Polish • Mexican

Good selection of menu items cooked to order from scratch using quality ingredients are characteristics of a __________ restaurant.

One part of the marketing strategy for chain restaurants is to: • remove uncertainty from the dining experience • provide flexibility in the menu at each restaurant • allow the General Manager flexibility in creating their own recipes • offer food unique to the market

Due to traditional markets becoming saturated, McDonald's has adopted a strategy of: • free burger Fridays • expanding overseas • co-branding • offering reduced franchise start up fees

_____________ are operations owned by one or more owners who are usually involved in the day to day operations of the business. • Chains • Indies (or independent restaurants) • Franchises • Quick service restaurants

Most ethnic restaurants are: • franchised • independently owned and operated • celebrity owned • family style

According to National Restaurant Association research __________ percent of American diners said they would likely choose a restaurant based on its environmental friendliness.

Benefits to owning an independent restaurant include all but the following: • Independence • Low risk • Creativity • Flexibility

Briefly discuss the evolution of classical cuisine in the United States. Include those individuals responsible for its legacy.

Family restaurants have evolved from: • steak houses • ethnic restaurants • coffee shops • dinner houses

The main benefit of franchise ownership is: • the return on the initial investment is quick • the concept is proven and less likely to fail • the initial fees paid to own a franchise are low • all franchise owners become millionaires