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According to climate data recorded since 1884, the average annual snowfall in Philadelphia is 22.3 inches. This value is an example of------- .


A) descriptive statistics.
B) biased data.
C) inferential statistics.
D) qualitative data.

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To help ensure good questionnaire design, it is recommended that a survey is tested on a small group of respondents before releasing it to the actual participants.

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Holiday Inn would like to estimate the satisfaction level of its customers. A sample of 25 hotels were selected and the customers at these locations were asked to rate their experience on a scale of 1- 10. Based on this sample data, Holiday Inn will draw a conclusion about the satisfaction level of their customers. This is an example of using _______ .


A) descriptive statistics.
B) inferential statistics.
C) qualitative data.
D) secondary data.

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Gathering information from potential customers in an effort to determine their preferences is an example of using statistics in the field of------ .


A) finance
B) marketing research
C) operations
D) advertising

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A hotel employee asks customers who are checking out to rate their satisfaction on a scale of 1- 10. This is an example of collecting primary data.

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Primary data is data collected by the person or organization that eventually uses the data.

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The Graduate Management Admission Test (GMAT) is a standardized test used by schools to determine the aptitude of individuals who are applying for MBA programs. The range of the GMAT score is 200- 800. Brian has recently taken the exam and scored 720. This is an example of -------- data.


A) ratio
B) nominal
C) interval
D) ordinal

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The ratio measurement level is considered qualitative data.

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A restaurant manager randomly selects tables at which customers have just been seated and records the amount of time it takes for the wait staff to greet these customers. This is an example of an experiment being used to collect data.

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Which of the following is an example of qualitative data?


A) your last name
B) the amount of time that you studied for your last statistics exam
C) today's high temperature
D) the class average of your last statistics exam

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The mathematical operation of multiplication can be performed on interval data.

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A marketing manager for a textbook publisher meets with a group of several students who are paid to discuss what they like and dislike about their textbooks. This method of gathering data is known as------- .


A) surveys
B) direct observation
C) experiments
D) focus groups

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Which of the following is an example of quantitative data?


A) Apple's closing stock price today
B) your telephone number
C) your gender
D) the zip code of your home address

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Business statistics are statistics applied to the business world in an effort to improve people's decision making in fields such as marketing, operations, finance, and human resources.

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A method of gathering data when subjects are exposed to certain treatments and the data of interest is recorded is known as------ .


A) direct observation
B) focus groups
C) surveys
D) experiments

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Calculating the average time callers wait on the phone for technical support is an example of inferential statistics.

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Analyzing unemployment data from the Bureau of Labor Statistics is an example of using secondary data.

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The mathematical operation of addition can be performed on nominal data.

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---------- is (are) derived from facts for the purpose of making decisions.


A) Statistics
B) Samples
C) Information
D) Data

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Collecting data about the television viewers for the Summer Olympics is an example of using statistics in the field of------ .


A) human resources
B) operations
C) advertising
D) finance

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