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Exam 6: Analyzing the Audience  

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Question 51

Multiple Choice

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Ramona is preparing a persuasive speech on environmental issues to present to members othe National Wildlife Federation. The most important factor Ramona should consider when analyzing her audience is probably its

A) age.
B) ethnic background.
C) group membership.
D) education.
E) knowledge of the topic.

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Question 52

Short Answer

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Iyou were giving a speech to a general audience about the role owomen in combat, the _______________ oyour listeners would probably be the most important factor to consider in your demographic audience analysis.

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Question 53

Multiple Choice

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As Amanda analyzed the audience for her speech about organic foods, she focused on such things as their gender, age, and cultural background. In doing so, she was engaging in __________ audience analysis.

Being audience-centered means that your primary purpose as a speaker is to gain a desired response from the audience.

Iyou were giving an informative speech to a general audience about digital encryption, the most important factor to consider when analyzing your audience would probably be the

Ethnocentrism means that audiences typically approach speeches by asking, "Why is this important to me?"

According to your textbook, the five major factors to consider in situational audience analysis are:

No matter what the occasion, listeners will have fairly definite expectations about the kinds ospeeches appropriate for the occasion.

As part ohis economics seminar, Geraldo has been invited to give a persuasive speech to a community audience on the subject oSocial Security. The most important factor for Geraldo to consider when analyzing his audience is probably its

According to your textbook, which othe following is a demographic characteristic oa speech audience?

When used in an audience-analysis questionnaire, _______________ questions are valuable because they produce clear, unambiguous answers.

Iyou were giving a persuasive speech on gun control to members othe National Rifle Association, the most important factor to consider in audience analysis would probably be the

Being audience-centered means a speaker must sacrifice what she or he really believes to get a favorable response from the audience.

Iyou were giving a speech to a general audience on the topic oElvis Presley, the most important demographic factor to consider in analyzing your audience would probably be its

The group membership oan audience can provide excellent clues about their interests and attitudes.

Which othe following elements usually has the greatest impact on the length a speech should be?

In her speech introduction, Kailyn asked, "Have you ever looked through old family photo albums and laughed at what people were wearing? Like many oyou, I've noticed the changes in fashion and feared that my effort to look stylish today may eventually be a source oamusement to my future children." According to your textbook, by attempting to show her listeners why they should care about her topic, Kailyn was

To say that people usually want to hear about things that are meaningful to them is to say that people are

Iyou were giving an informative speech to a general audience on 3-D printing technology, the most important factor to consider when analyzing your audience would probably be the

When you construct an audience-analysis questionnaire, fixed-alternative questions are especially useful for getting at the strength oa respondent's attitudes.