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Exam 12: Distributing and Promoting Products and Services

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Question 51

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_____ is any paid form of nonpersonal presentation by an identified sponsor.

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Question 52

Multiple Choice

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Geraldine Fadsi's job in the entertainment industry is to bring together entertainers and organizations looking to hire entertainers.Fadsi is paid a commission, usually by the entertainer.Fadsi is acting as a:

A) merchant wholesaler
B) agent
C) distributor
D) distribution captain
E) marketer

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Question 53

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Manufacturers' representatives usually:

List the three sorting methods used in distribution channels.

An example of nonstore retailing is the vending machine from which you purchased a soda.

For most corporations, physical-distribution activities are usually the responsibility of the marketing department.

Types of promotional goals include creating awareness, increasing the use of products, and identifying potential customers.

Which of the following is NOT a popular form of sales promotion?

What is the final step in the selling process?

Which of the following factors can be used to create an atmosphere in a store that sells sports memorabilia?

_____ is the process of salespeople searching for and identifying people who are most likely to buy the seller's offering.

A person who works as a sales representative for a manufacturer or wholesaler and gets paid a commission on any sales is classified a(n) :

Which of the following is an example of in-store retailing?

Abercrombie & Fitch stores are aimed at college-aged consumers.The parent company also operates retail clothing stores under the name Hollister, which are targeted to 14- to 18-year-olds and under the name Abercrombie, which sell children's wear.Abercrombie & Fitch operate:

_____ is any paid form of nonpersonal presentation by an identified sponsor.

Which of the following is NOT an element of the promotional mix?

The final stage of the selling process is closing the sale.

What is another name for Internet retailing?

_____ are salespeople who represent noncompeting manufacturers and function as independent agents rather than as salaried employees of the manufacturer.

Victorinox is the name of the company that manufacturers Swiss army knives.The _____ channel the company utilizes to get its knives to market is to wholesalers, than to retailers, and finally to consumers.