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Exam 12: Informative and Persuasive Speaking

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Question 21

Multiple Choice

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Which statement accurately reflects the distinction between informative and persuasive speaking?

A) Persuasion can be accomplished without attempting to inform.
B) The goal of the speaker distinguishes the two forms of speaking.
C) Information cannot be presented without attempting to persuade.
D) There is no difference between the two forms of speaking.

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Question 22

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Successful informative speeches include which two elements?

A) purpose is to inform; relates to the audience
B) purpose is to inform; answers questions of fact, value, and policy
C) purpose is to persuade; contains a persuasive claim
D) purpose is to persuade; cites sources other than the speaker's own knowledge

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Question 23

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An informative speaker who provides a fresh perspective is able to __________.

Which action subgoal asks listeners to demonstrate their acceptance of an attitude, belief, or value by performing the behavior suggested by the speaker?

What action is most likely to increase a speaker's credibility, or ethos?

Zach has been asked to speak about financial planning to an audience filled with college students and their parents. His central focus will be on graduating with little or no debt. By selecting this topic area, Zach will gain audience attention by __________.

During a press conference, one CEO repeatedly refers to the head of a regulatory agency in derogatory terms such as "hysterical," "addled," and "confused" to divert attention away from his company's environmental transgressions. This fallacy of reason is a type of __________.

When you relate your topic to listeners so they can see its relevance, you are applying which strategy for increasing understanding?

In persuasive speaking, the decision whether or not to present both sides of an issue rests on __________.

Chanita is urging all residents at her dorm council meeting to maintain the current university policy of dorm segregation by sex. Chanita's persuasive goal is __________.

Discuss the five steps in Monroe's motivated sequence and its use in persuasion. Design an infomercial for a product using the five steps in Monroe's motivated sequence, and briefly outline it.

Identify and describe four types of informative speech topics. Using the general topic area of "communication," provide a specific example of each type that demonstrates your understanding.

In describing a conservative ideology, Anne used the phrases "advocate of states' rights" and "supporter of less government regulation" to help the audience understand this concept. In this speech, Anne is defining "conservative ideology" for her listeners by using which method of definition?

The general goal of persuasion can be summarized as __________.

Discuss the key differences between informative and persuasive speeches. In class, you are assigned to give both types. How would you decide on what type of speech to give if it were not assigned?

The specific purpose of Taylor's speech is "To persuade the audience that Facebook should be banned from providing personal information to third party advertisers." This speech centers on a question of __________.

As an informative speaker, why is gaining audience attention important? Explain the general strategies used to gain and maintain audience attention. Provide a specific example of a strategy you (or another speaker) have used successfully to gain audience attention.

All forms of persuasion must __________.

When developing an informative speech topic, it is not strictly necessary to __________.

How can speakers use language to increase audience understanding? Be sure to describe at least three specific strategies in your response.