Question 1

In 2019, which age group had the fastest growing rate of Facebook usage?

Accepted Answer

A)   12-34
B)   35-45
C)   46-65
D)   adults over 65

Question 2

To address the falling price of display ads and declining user engagement, Yahoo acquired all of the following except:

Accepted Answer

A)   Tumblr.
B)   Flickr.
C)   Aviate.
D)   Instagram.

Question 3

Describe the evolution of social networks from their earliest appearance.

Accepted Answer

The earliest social networks, in the mid...

Question 4

What are the benefits of Internet auctions to sellers, buyers, and market makers in an auction?

Accepted Answer

The general benefits of auctions to sell...

Question 5

Facebook is the fastest growing of the most popular social networks.

Accepted Answer

A) True 
 B)False

Question 6

Describe the four major Internet auction types discussed in the chapter and how they function.

Accepted Answer

The four major types of Internet auction...

Question 7

In a Dutch Internet auction, a single seller puts up multiple items for bidding.

Accepted Answer

A) True 
 B)False

Question 8

The profit a seller makes at auction is a function of all of the following except:

Accepted Answer

A)   initial pricing.
B)   auction length.
C)   the number of units for auction.
D)   watch lists.

Question 9

Instagram is an example of a(n) :

Accepted Answer

A)   interest-based social network.
B)   affinity community/social network.
C)   general community/social network.
D)   practice network.

Question 10

Identify and describe the main types of portals.

Accepted Answer

There are two primary types of portals: ...

Question 11

On which of the following do users spent the least amount of time per day?

Accepted Answer

A)   Snapchat
B)   Tumblr
C)   LinkedIn
D)   Pinterest

Question 12

After Google, the next portal/search engine site with the most unique visitors is:

Accepted Answer

A)   Yahoo.
B)   Microsoft.
C)   AOL.
D)   Facebook.

Question 13

A community site created by a corporation is called a sponsored community site.

Accepted Answer

A) True 
 B)False

Question 14

E-mailing buyers to warn them away from a seller is a type of auction fraud known as:

Accepted Answer

A)   transaction interference.
B)   bid siphoning.
C)   bid rigging.
D)   shill bidding.

Question 15

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.

Accepted Answer

A)   Group buying
B)   Winner's regret
C)   Herd behavior
D)   Bid rigging

Question 16

What business models do social networks use?

Accepted Answer

The most popular general social networks...

Question 17

All of the following are solutions to the problem of high monitoring costs except:

Accepted Answer

A)   seller rating systems.
B)   watch lists.
C)   proxy bidding.
D)   fixed pricing.

Question 18

Which of the following is not one of the typical portal revenue sources?

Accepted Answer

A)   commissions on sales
B)   subscription fees
C)   tenancy deals
D)   referral fees

Question 19

________ occurs when sellers agree informally or formally to set floor prices below which they will not sell on auction items.

Accepted Answer

A)   Discriminatory pricing
B)   Price matching
C)   Bid rigging
D)   Distress pricing

Question 20

Which of the following is not one of the defining functions of a portal?

Accepted Answer

A)   commerce
B)   content
C)   auctions
D)   navigation of the Web

Exam 10: Online Communities

To address the falling price of display ads and declining user engagement, Yahoo acquired all of the following except:

Correct AnswerverifiedShow Answer

Identify and describe the main types of portals.

Correct AnswerverifiedThere are two primary types of portals: ...View AnswerShow Answer

Facebook is the fastest growing of the most popular social networks.

Correct AnswerverifiedShow Answer

What are the benefits of Internet auctions to sellers, buyers, and market makers in an auction?

Correct AnswerverifiedThe general benefits of auctions to sell...View AnswerShow Answer

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.

Correct AnswerverifiedShow Answer

Which of the following is not one of the defining functions of a portal?

Correct AnswerverifiedShow Answer

________ occurs when sellers agree informally or formally to set floor prices below which they will not sell on auction items.

Correct AnswerverifiedShow Answer

In a Dutch Internet auction, a single seller puts up multiple items for bidding.

Correct AnswerverifiedShow Answer

Which of the following is not one of the typical portal revenue sources?

Correct AnswerverifiedShow Answer

All of the following are solutions to the problem of high monitoring costs except:

Correct AnswerverifiedShow Answer

What business models do social networks use?

Correct AnswerverifiedThe most popular general social networks...View AnswerShow Answer

In 2019, which age group had the fastest growing rate of Facebook usage?

Correct AnswerverifiedShow Answer

On which of the following do users spent the least amount of time per day?

Correct AnswerverifiedShow Answer

Instagram is an example of a(n) :

Correct AnswerverifiedShow Answer

A community site created by a corporation is called a sponsored community site.

Correct AnswerverifiedShow Answer

After Google, the next portal/search engine site with the most unique visitors is:

Correct AnswerverifiedShow Answer

Describe the four major Internet auction types discussed in the chapter and how they function.

Correct AnswerverifiedThe four major types of Internet auction...View AnswerShow Answer

E-mailing buyers to warn them away from a seller is a type of auction fraud known as:

Correct AnswerverifiedShow Answer

The profit a seller makes at auction is a function of all of the following except:

Correct AnswerverifiedShow Answer

Describe the evolution of social networks from their earliest appearance.

Correct AnswerverifiedThe earliest social networks, in the mid...View AnswerShow Answer

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There are two primary types of portals: ...
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The general benefits of auctions to sell...
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The most popular general social networks...
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The four major types of Internet auction...
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The earliest social networks, in the mid...
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