Question 1

Violet is converting an empty warehouse into an upscale designer clothing store. What recommendations regarding promotion and the overall retail environment would you make to Violet?

Accepted Answer

The answer of Violet is converting an empty warehouse into...

Question 2

Category specialists are also known as category killers.

Accepted Answer

A) True 
 B)False

Question 3

From the consumer's perspective, what is the major drawback associated with off-price retailers?

Accepted Answer

They can never be confident th...

Question 4

Distribution intensity is commonly divided into three levels:

Accepted Answer

A)   intensive, exclusive, and selective.
B)   primary, secondary, and tertiary.
C)   administered, vertical, and independent.
D)   global, national, and local.
E)   corporate, contractual, and independent.

Question 5

Generally, the larger and more sophisticated the channel member, the less likely that it will

Accepted Answer

A)   use supply chain intermediaries.
B)   rely on marketing research.
C)   use omnichannel marketing.
D)   use intensive distribution.
E)   be concerned about competitive actions.

Question 6

Bertone's Office Supplies has decided to branch out from its existing stores. It plans to start sending out a catalog, and also to sell its products online. Bertone's is adopting

Accepted Answer

A)   an omnichannel strategy.
B)   exclusive distribution.
C)   selective distribution.
D)   an extreme value strategy.
E)   a service retailing philosophy.

Question 7

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

Accepted Answer

A)   in use of SKU identification
B)   in quantity of items shipped
C)   in speed of order fulfillment
D)   in quality of tracking mechanisms
E)   in use of CRM technology

Question 8

Henri wants customers in his specialty tobacco store to feel at home, as if they were in their personal smoking den. He uses lighting, music, and soft chairs to create a "look and feel" that will get customers to relax and return. Henri is focusing on which aspect of the marketing mix?

Accepted Answer

A)   price
B)   place
C)   policy
D)   promotion
E)   product

Question 9

Sophia could not afford expensive furnishings, but wanted a stylish home. After researching many options, she went to a local Target to purchase the trendy lamps, pillows, and art featured on its ads and website. As a consumer, which retailing challenge was Sophia likely responding to?

Accepted Answer

A)   integrated CRM
B)   brand image consistency
C)   pricing consistency
D)   integrated supply chain
E)   efficient distribution

Question 10

Where does retailing fall in the supply chain?

Accepted Answer

A)   at the end
B)   in the center
C)   first
D)   second
E)   nowhere

Question 11

Traditionally, retailers treated all their customers ________, but today, successful retailers

Accepted Answer

A)   based on demographics; treat customers based on share of wallet.
B)   based on share of wallet; treat all customers identically.
C)   identically; base customer attention on demographics.
D)   based on demographics; provide more value to mobile commerce customers.
E)   identically; provide more value to their best customers.

Question 12

Full-line discount, category specialist, and specialty stores are all types of ________ retailers.

Accepted Answer

A)   food
B)   general merchandise
C)   price sensitive
D)   limited demand
E)   special appeal

Question 13

If a manufacturer wasn't happy with either intensive or exclusive distribution, a logical choice, which incorporates some features from both, would be ________ distribution.

Accepted Answer

A)   moderate
B)   compromise
C)   luxury
D)   evolutionary
E)   selective

Question 14

Amber has developed a line of organic lotions and handmade soaps with unique, herb-based scents and a touch of bee balm. She plans to sell these products to the wealthy residents of a nearby resort town. Which level of distribution intensity is probably best for this product?

Accepted Answer

A)   intensive
B)   exclusive
C)   selective
D)   collective
E)   variable

Question 15

________ offer a limited assortment of general merchandise at very low prices.

Accepted Answer

A)   Department stores
B)   Off-price retailers
C)   Discount stores
D)   Extreme-value retailers
E)   Category specialists

Question 16

If you were a marketer who wanted to sell your product to very specific segments, what kind of general merchandise retailer would you select? Why would this be an advantage?

Accepted Answer

Students should know that specialty stor...

Question 17

In the past, ________ controlled supply chains.

Accepted Answer

A)   retailers
B)   manufacturers
C)   government agencies
D)   wholesalers
E)   distributors

Question 18

Retailers address the conflict between consumers wanting or needing only one item and manufacturers wanting to produce and ship in quantity by providing

Accepted Answer

A)   reciprocity.
B)   simplicity.
C)   discounting.
D)   storage.
E)   extreme value labeling.

Question 19

In which of the following categories would a dry cleaning business be placed?

Accepted Answer

A)   services retailer
B)   specialty store
C)   category killer
D)   superstore
E)   discount store

Exam 16: Retailing and Omnichannel Marketing

In the past, ________ controlled supply chains.

Correct Answer
verified

Sophia could not afford expensive furnishings, but wanted a stylish home. After researching many options, she went to a local Target to purchase the trendy lamps, pillows, and art featured on its ads and website. As a consumer, which retailing challenge was Sophia likely responding to?

Correct Answer
verified

Retailers address the conflict between consumers wanting or needing only one item and manufacturers wanting to produce and ship in quantity by providing

Correct Answer
verified

Henri wants customers in his specialty tobacco store to feel at home, as if they were in their personal smoking den. He uses lighting, music, and soft chairs to create a "look and feel" that will get customers to relax and return. Henri is focusing on which aspect of the marketing mix?

Correct Answer
verified

Where does retailing fall in the supply chain?

Correct Answer
verified

Amber has developed a line of organic lotions and handmade soaps with unique, herb-based scents and a touch of bee balm. She plans to sell these products to the wealthy residents of a nearby resort town. Which level of distribution intensity is probably best for this product?

Correct Answer
verified

Full-line discount, category specialist, and specialty stores are all types of ________ retailers.

Correct Answer
verified

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

Correct Answer
verified

Violet is converting an empty warehouse into an upscale designer clothing store. What recommendations regarding promotion and the overall retail environment would you make to Violet?

Correct Answer
verified

________ offer a limited assortment of general merchandise at very low prices.

Correct Answer
verified

In which of the following categories would a dry cleaning business be placed?

Correct Answer
verified

If a manufacturer wasn't happy with either intensive or exclusive distribution, a logical choice, which incorporates some features from both, would be ________ distribution.

Correct Answer
verified

Traditionally, retailers treated all their customers ________, but today, successful retailers

Correct Answer
verified

From the consumer's perspective, what is the major drawback associated with off-price retailers?

Correct Answer
verified
They can never be confident th...
View Answer

Generally, the larger and more sophisticated the channel member, the less likely that it will

Correct Answer
verified

Distribution intensity is commonly divided into three levels:

Correct Answer
verified

Bertone's Office Supplies has decided to branch out from its existing stores. It plans to start sending out a catalog, and also to sell its products online. Bertone's is adopting

Correct Answer
verified

If you were a marketer who wanted to sell your product to very specific segments, what kind of general merchandise retailer would you select? Why would this be an advantage?

Correct Answer
verified
Students should know that specialty stor...
View Answer

Category specialists are also known as category killers.

Correct Answer
verified

Exam 16: Retailing and Omnichannel Marketing

In the past, ________ controlled supply chains.

Correct AnswerverifiedShow Answer

Sophia could not afford expensive furnishings, but wanted a stylish home. After researching many options, she went to a local Target to purchase the trendy lamps, pillows, and art featured on its ads and website. As a consumer, which retailing challenge was Sophia likely responding to?

Correct AnswerverifiedShow Answer

Retailers address the conflict between consumers wanting or needing only one item and manufacturers wanting to produce and ship in quantity by providing

Correct AnswerverifiedShow Answer

Henri wants customers in his specialty tobacco store to feel at home, as if they were in their personal smoking den. He uses lighting, music, and soft chairs to create a "look and feel" that will get customers to relax and return. Henri is focusing on which aspect of the marketing mix?

Correct AnswerverifiedShow Answer

Where does retailing fall in the supply chain?

Correct AnswerverifiedShow Answer

Amber has developed a line of organic lotions and handmade soaps with unique, herb-based scents and a touch of bee balm. She plans to sell these products to the wealthy residents of a nearby resort town. Which level of distribution intensity is probably best for this product?

Correct AnswerverifiedShow Answer

Full-line discount, category specialist, and specialty stores are all types of ________ retailers.

Correct AnswerverifiedShow Answer

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

Correct AnswerverifiedShow Answer

Violet is converting an empty warehouse into an upscale designer clothing store. What recommendations regarding promotion and the overall retail environment would you make to Violet?

Correct AnswerverifiedShow Answer

________ offer a limited assortment of general merchandise at very low prices.

Correct AnswerverifiedShow Answer

In which of the following categories would a dry cleaning business be placed?

Correct AnswerverifiedShow Answer

If a manufacturer wasn't happy with either intensive or exclusive distribution, a logical choice, which incorporates some features from both, would be ________ distribution.

Correct AnswerverifiedShow Answer

Traditionally, retailers treated all their customers ________, but today, successful retailers

Correct AnswerverifiedShow Answer

From the consumer's perspective, what is the major drawback associated with off-price retailers?

Correct AnswerverifiedThey can never be confident th...View AnswerShow Answer

Generally, the larger and more sophisticated the channel member, the less likely that it will

Correct AnswerverifiedShow Answer

Distribution intensity is commonly divided into three levels:

Correct AnswerverifiedShow Answer

Bertone's Office Supplies has decided to branch out from its existing stores. It plans to start sending out a catalog, and also to sell its products online. Bertone's is adopting

Correct AnswerverifiedShow Answer

If you were a marketer who wanted to sell your product to very specific segments, what kind of general merchandise retailer would you select? Why would this be an advantage?

Correct AnswerverifiedStudents should know that specialty stor...View AnswerShow Answer

Category specialists are also known as category killers.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
They can never be confident th...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Students should know that specialty stor...
View Answer

Correct Answer
verified