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Exam 4: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Distinguish between business ethics and marketing ethics.

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Business ethics refers to the moral or e...

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Burt's Bees mission is to be an "Earth Friendly, Natural Personal Care Company." As part of that mission, Burt's Bees has a "Zero Waste to Landfill" initiative. During which phase of the strategic marketing planning process would this initiative be pursued?

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The initiative would need to b...

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Avoiding a GMO label might help companies sell more of their products. Thus far, many food manufacturers seem to be fighting GMO labeling. However, in 2014 General Mills decided to make some of its products, such as Cheerios, completely free of GMOs, and Whole Foods has committed to issuing labels, by 2018, on all GMO-containing foods it sells. Who are the stakeholders in this situation?

Compared to the average company, firms with strong ethical climates tend to

Brainstorming in the ethical decision-making framework occurs immediately following the identification of issues.

________ provides a detailed, multipronged "Statement of Ethics" that can serve as a foundation for marketers.

The Harvest County School Board is concerned about deteriorating school facilities, combined with a shrinking budget. The board began by studying the issue, and then identified parents, children, teachers, staff, and taxpayers as groups who have a vested interest in the problem. The school board has listened to each group's concerns. In the ethical decision-making framework, its next action should be to

Hisaoki picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for children with disabilities. The letter writer is critical of a banner displayed at the event with the logos of alcoholic beverages and Hisaoki's company name. Hisaoki never considered that this problem might arise. Hisaoki's company failed to

An example in the text describes a campaign by Grey Poupon that involved a Facebook campaign targeted toward people who had "good taste." The campaign was criticized for privacy issues that made it unethical. This occurred during the implementation phase of the strategic marketing planning process.

When integrating conscious marketing into a marketing strategy, a key task is to ensure that all managers are evaluated on their actions from a conscious marketing perspective. This action would take place during which stage of the strategic marketing planning process?

How would you distinguish a firm that practices corporate social responsibility from one that practices conscious marketing?

A meat-packing company discovers that six months ago it unknowingly distributed meat from a cloned cow. The firm is unaware of any specific risks to humans consuming the meat; however, some scientists have raised questions, and some consumers are afraid of possible future problems. The meat company has to decide whether or not to make this matter public. How should it begin the process of making an ethical decision?

Charges that firms are using "sweatshop" labor to produce their products are likely to occur during the ________ phase of the strategic marketing planning process.

Name at least two examples of socially responsible behavior that you have witnessed in a company or heard about through the media. How do these instances meet the criteria for socially responsible behavior as outlined in the text?

Conscious marketing encompasses all of the following overriding principles except

Conscious marketing is governed by four overriding principles that guide a firm's economic value creation.

Marketing ethics can involve societal issues such as the sale of products or services that may damage the environment or global issues such as the use of child labor.

Stakeholders typically include corporate shareholders and customers; past, current, and prospective employees and their families; supply chain partners; government agencies; the physical environment; and members of the communities in which the firm operates.

Alicia has been asked to approve a marketing campaign that promotes food products to children. She is concerned that the food products are not particularly nutritious, although they are not as bad as the products sold by competitors. The ethical decision-making metric will allow Alicia to

One way in which corporate social responsibility (CSR) differs from conscious marketing is that CSR takes a holistic, ecosystem view of business as a complex, adaptive system.