Question 1

Reseller markets consist of .

Accepted Answer

A)   firms that buy goods and services to assemble overseas
B)   firms that buy goods and services to sell at a profit
C)   firms that buy goods and services for further processing
D)   government agencies that buy goods and services to produce public services
E)   individuals who buy goods and services for personal consumption

Question 2

How do the different types of publics influence a company's marketing environment?

Accepted Answer

A public is any group that has an actual...

Question 3

Which of the following would be placed in the 'Publics' category in the microenvironment?

Accepted Answer

A)   newly formed companies that become competitors in the industry
B)   a retailer that agrees to sell the products manufactured by a firm
C)   banks, investments analysts and stockholders influencing the company's ability to obtain funds
D)   an advertising firm that develops a marketing campaign for a client
E)   FedEx and UPS delivering packages for Amazon

Question 4

Which of the following has resulted from the increased educational levels of the Canadian population?

Accepted Answer

A)   higher number of manufacturing jobs
B)   lower mobility of the Canadian population
C)   lower number of women in the workforce
D)   greater number of women in the workforce
E)   lower acceptance of technological changes

Question 5

Firms that develop strategies to change the environment are considered proactive.

Accepted Answer

A) True 
 B)False

Question 6

Which generational group is characterized as the most educated and the least materialistic?

Accepted Answer

A)   Generation X
B)   Millennial
C)   Lost Generation
D)   baby boomer
E)   Generation Z

Question 7

In the context of income distribution, the middle class in the United States has grown in size over the past several decades.

Accepted Answer

A) True 
 B)False

Question 8

Walmart's microenvironment includes suppliers.

Accepted Answer

A) True 
 B)False

Question 9

In adjusting to the economy, companies may be tempted to increase their marketing budgets.

Accepted Answer

A) True 
 B)False

Question 10

Draw a comparison between the reactive and proactive approaches a company can take toward a changing marketing environment.

Accepted Answer

Many companies view the marketing enviro...

Question 11

Cause-related marketing techniques are typically unprofitable for businesses, which is why it is a rarely used form of corporate giving.

Accepted Answer

A) True 
 B)False

Question 12

P&G "Tide Loads of Hope" program provides mobile laundromats and loads of clean laundry to families in disaster-stricken areas. This is an example of marketing.

Accepted Answer

A)   social
B)   charitable
C)   ethical
D)   environmental
E)   cause-related

Question 13

Consumers have now adopted a back-to-basics sensibility in their lifestyles and spending patterns.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is an example of a local public?

Accepted Answer

A)   a company director who is working to improve the organization's public image
B)   a supplier responsible for sourcing most of the raw materials used in production
C)   a bank that helps a company acquire loans
D)   a federal regulatory agency that monitors business practices
E)   a community organization that addresses welfare issues in its neighbourhood

Question 15

Volunteers belong to a company's publics.

Accepted Answer

A)   local
B)   media
C)   citizen-action
D)   internal
E)   general

Question 16

A consumer advocacy group challenges a firm's decision to build a new warehouse in a small community. The advocacy group is an example of a _ public.

Accepted Answer

A)   citizen-action
B)   local
C)   media
D)   government
E)   financial

Question 17

The migration trend towards micropolitan and suburban areas has caused a shift in where people work. This has resulted in a rapid increase in the number of people who .

Accepted Answer

A)   leave the workforce
B)   purchase second residences
C)   work part-time
D)   commute
E)   telecommute

Question 18

Technology is a way of life for , the largest generational group.

Accepted Answer

A)   Generation Z
B)   Millennials
C)   Generation X
D)   Lost Generation
E)   baby boomers

Question 19

A public is any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is most likely true about companies that take a proactive stance toward the marketing environment?

Accepted Answer

A)   They view the marketing environment as an uncontrollable element.
B)   They design strategies according to environmental forces in the market.
C)   They passively accept the marketing environment in its current state.
D)   They believe that marketing strategies are bound by the current environment.
E)   They develop strategies to change the marketing environment.

Exam 3: Analyzing the Marketing Environment

The migration trend towards micropolitan and suburban areas has caused a shift in where people work. This has resulted in a rapid increase in the number of people who .

Correct AnswerverifiedShow Answer

Which of the following would be placed in the 'Publics' category in the microenvironment?

Correct AnswerverifiedShow Answer

Cause-related marketing techniques are typically unprofitable for businesses, which is why it is a rarely used form of corporate giving.

Correct AnswerverifiedShow Answer

Which generational group is characterized as the most educated and the least materialistic?

Correct AnswerverifiedShow Answer

Technology is a way of life for , the largest generational group.

Correct AnswerverifiedShow Answer

In the context of income distribution, the middle class in the United States has grown in size over the past several decades.

Correct AnswerverifiedShow Answer

Consumers have now adopted a back-to-basics sensibility in their lifestyles and spending patterns.

Correct AnswerverifiedShow Answer

P&G "Tide Loads of Hope" program provides mobile laundromats and loads of clean laundry to families in disaster-stricken areas. This is an example of marketing.

Correct AnswerverifiedShow Answer

Volunteers belong to a company's publics.

Correct AnswerverifiedShow Answer

How do the different types of publics influence a company's marketing environment?

Correct AnswerverifiedA public is any group that has an actual...View AnswerShow Answer

Reseller markets consist of .

Correct AnswerverifiedShow Answer

Walmart's microenvironment includes suppliers.

Correct AnswerverifiedShow Answer

Firms that develop strategies to change the environment are considered proactive.

Correct AnswerverifiedShow Answer

Which of the following has resulted from the increased educational levels of the Canadian population?

Correct AnswerverifiedShow Answer

A public is any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.

Correct AnswerverifiedShow Answer

Which of the following is most likely true about companies that take a proactive stance toward the marketing environment?

Correct AnswerverifiedShow Answer

Which of the following is an example of a local public?

Correct AnswerverifiedShow Answer

A consumer advocacy group challenges a firm's decision to build a new warehouse in a small community. The advocacy group is an example of a _ public.

Correct AnswerverifiedShow Answer

Draw a comparison between the reactive and proactive approaches a company can take toward a changing marketing environment.

Correct AnswerverifiedMany companies view the marketing enviro...View AnswerShow Answer

In adjusting to the economy, companies may be tempted to increase their marketing budgets.

Correct AnswerverifiedShow Answer

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A public is any group that has an actual...
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Many companies view the marketing enviro...
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