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Exam 12: Retailing

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Question 1

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Randall notices that customers at his store prefer certain types of snack foods over others. In response to his customers' preferences, he allocates more shelf space to those types of snacks, and less shelf space to the snack items that are purchased less frequently. In this scenario, Randall is utilizing which of the following techniques?

A) supply-driven merchandising
B) cross-merchandising
C) scrambled merchandising
D) micro-merchandising
E) demand-driven merchandising

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Question 2

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A limitation of ________ retailing is that it does not provide the sensory elements of shopping in a store.

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Question 3

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Grouping many items together in a printed piece or an online store is referred to as

A group of independent retailers that band together to set up a jointly owned, central wholesale operation that also conducts joint merchandising and promotion is a ________ ________.

When it comes to level of service, it typically makes most sense for a retailers that sells a large percentage of low-margin products to use ________ service.

________ refers to how consumers perceive a retailer.

In a retail setting, a visual merchandiser has the responsibility for

Wholesale clubs are the same thing as membership warehouses.

Tarik and his friends like to visit Brady's, a local bar near campus that sells drinks for low prices. What type of retail store are Tarik and his friends going to?

Dollar discount stores and closeout chains are both types of off-price retailers.

The majority of retail operations are

________ stores are small, self-service retailers that aim to capture sales from people who are willing to pay higher prices in exchange for the ease of purchase these retailers offer.

Tasks such as hiring, scheduling, and motivating employees is the responsibility of retail

A manager is told to acquire a particular set of goods and make them available in a way that the retailer can achieve its goals. This is called

Which outlet is a type of nonstore retailing?

According to Forrester Research, almost half of the goods and services that consumers ultimately purchased in a store were actually influenced by online activity.

Explain the difference between product breadth and product depth.

In order to succeed, a retailer must communicate a store ___________ that is clear, distinctive, and consistent.

When retailers use the information gathered about their customers' behavior in order to predict consumer trends, forecast demand, or identify consumer interest in products, they do so by applying

Frequent users of category management are supermarkets, drugstores, hardware stores and discount retailers.