Exam 12: Managing Marketing Channels and Supply Chains

A) that achieves coordination at successive stages of production and distribution by contractual agreements between channel members.
B) that achieves coordination at successive stages of production and distribution by cooperation and consensus among all members of the marketing chain.
C) that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.
D) in which a channel member (producer, wholesaler, or retailer) is elected to coordinate, direct, and support all other channel members.
E) that is run and coordinated completely outside the traditional chain of distribution by a firm that specializes in that industry's specific logistics needs.

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A) the inventory management process.
B) logistics management.
C) production management.
D) manufacturer distribution logistics.
E) supply-chain management.

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A) inventory management.
B) dependability.
C) communication.
D) reverse logistics.
E) accountability.

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A) the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements.
B) the integration and organization of information and logistics activities across firms in a supply chain for the purpose of creating and delivering products and services that provide value to ultimate consumers.
C) the integration and organization of information and logistical activities that actively bring consumers together with sellers through the express use of agents and brokers.
D) systems that are designed to reduce a retailer's lead time for receiving merchandise, which then lowers a retailer's inventory investment, improves customer service levels, and reduces logistics expense.
E) proprietary computer and telecommunication technologies used to exchange electronic invoices, payments, and information among suppliers, manufacturers, wholesalers, and retailers.

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A) an inventory management system where the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
B) mathematical formulas and calculations used in determining product volume and demand in order to generate the greatest revenue at the lowest cost.
C) the sequence of firms that performs activities required to create and deliver a product or service to ultimate consumers or industrial users.
D) activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.
E) a specialized intermediary in the distribution chain responsible for the coordination of all production schedules.

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A) buying and selling.
B) assorting, sorting, and storing.
C) financing, grading, and marketing information and research.
D) risk-taking.
E) transportation.

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A) the specific needs of customer segments.
B) monetary considerations.
C) supplier alternatives.
D) the business mission.
E) a lack of an appropriate channel captain.

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A) economic influence.
B) expertise.
C) identification with a particular channel member.
D) legitimate rights through contracts.
E) governmental contracts.

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A) salvage marketing.
B) materials transformation.
C) cyclical materials handling.
D) reverse logistics.
E) cause-related marketing.

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A) a contractual vertical marketing system.
B) a corporate vertical marketing system.
C) an integrated marketing system.
D) a corporate horizontal marketing system.
E) a contractual horizontal marketing system.

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A) retailers.
B) wholesalers.
C) producers.
D) brokers and agents.
E) middlemen.

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A) a corporate vertical marketing system.
B) a horizontal marketing system.
C) an administered vertical marketing system.
D) a wholesaler-sponsored voluntary system.
E) a contractual vertical marketing system.

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A vertical marketing system is a profess...

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A) adhering to the belief that the customer is always right.
B) satisfying the customers' needs no matter what the price.
C) accepting full liability if a product fails to meet a customer's expectations.
D) the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.
E) the ability of retailers to satisfy users in terms of product, price, promotion, and place.

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A) an agent.
B) a wholesaler.
C) a global agent.
D) a retailer.
E) an industrial distributor.

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A) a service-sponsored producer franchise system
B) a service-sponsored retail franchise system
C) a manufacturer-sponsored wholesale franchise system
D) a manufacturer-sponsored retail franchise system
E) an administered vertical marketing system

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A) dual distribution.
B) cooperative distribution.
C) an integrated channel alliance.
D) a multichannel venture.
E) a strategic channel alliance.

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A) small, independent retailers forming an organization that operates a wholesale facility cooperatively.
B) a vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management.
C) an agreement among small, privately owned manufacturers to pool their resources by sharing installations, heavy equipment, and warehousing they would be unable to afford on their own.
D) an agreement among retailers to pool their resources by purchasing services such as signage, snow removal, and trash removal that affects the physical space (strip mall, etc.) they all share.
E) small, independent retailers that pool their resources to finance store expansion programs.

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