Exam 9: Developing New Products and Services

A) 40
B) 67
C) 100
D) 125
E) 133

Correct Answer

verified

Show Answer

A) unique stock mark
B) QR code
C) stock keeping unit
D) order quantity code
E) NAICS stock code

Correct Answer

verified

Show Answer

A) production goods.
B) support products.
C) services.
D) goods.
E) benefits.

Correct Answer

verified

Show Answer

A) notebook paper
B) skateboard
C) insurance
D) smartphone
E) laser surgery

Correct Answer

verified

Show Answer

Correct Answer

verified

An unsought product is an item that the ...

View Answer

Show Answer

A) inseparability
B) inconsistency
C) incongruity
D) inflexibility
E) intangibility

Correct Answer

verified

Show Answer

A) a clear plan for new product distribution that will ensure access for all potential customers within the first year of release.
B) a formal and comprehensive analysis of competitors' products to discover ideas for product improvements.
C) an unlimited budget that can be spent for the marketing program for a new product.
D) designing a product around specific customers' needs, wants, and preferences.
E) the practices and processes that encourage the use of external and internal ideas and collaboration when conceiving, producing, and marketing new products.

Correct Answer

verified

Show Answer

A) philanthropic activities performed without expectations of monetary remuneration.
B) the activities provided to complement a tangible good, such as technical support for a computer.
C) the intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
D) any activity required for the production of a good that cannot be completed "in-house" and must be outsourced to another firm.
E) the human (nonmechanical) component that is part of the manufacturing process.

Correct Answer

verified

Show Answer

A) brand extension.
B) radical invention.
C) product line extension.
D) disruptive innovation.
E) product deletion.

Correct Answer

verified

Show Answer

A) an insignificant point of difference.
B) too little market attractiveness.
C) not satisfying customer needs on critical factors.
D) poor product quality.
E) incomplete market and product protocol.

Correct Answer

verified

Show Answer

A) business analysis.
B) screening and evaluation.
C) market testing.
D) commercialization.
E) development.

Correct Answer

verified

Show Answer

A) a situation where the demand for a service exceeds the availability of service providers and as a result, no services can be offered.
B) when the manufacturing of a good is stopped due to poor customer service.
C) a situation where a service provider is available but there is no demand for the service.
D) integrating the service component of the marketing mix with efforts to influence consumer demand.
E) the reduced effectiveness of one service provider serving multiple clients at the same time.

Correct Answer

verified

Show Answer

A) The number of retail stores in a downtown area decreases even though demand for retail goods increases.
B) An increase in the number of new, single-family homes results from a spike in the gross national product.
C) A Chinese plastics company increases its output because of its customers' higher toy exports to the United States.
D) A heat wave results in an increased demand for air conditioners.
E) Honda reduces its car prices, which causes GM to do the same.

Correct Answer

verified

Show Answer

A) investing in modern manufacturing equipment.
B) reducing incentives available to employees because of poor performance.
C) reducing the customer contact points in the service delivery process.
D) providing standardization and training.
E) exercising better hiring practices.

Correct Answer

verified

Show Answer

A) a SWOT analysis and environmental scanning.
B) open innovation and business analysis.
C) concept testing and product forecasting.
D) R&D and operations setup.
E) environmental scanning and open innovation.

Correct Answer

verified

Show Answer

A) Capacity management
B) Customer experience management
C) Derived demand
D) Internal marketing
E) The key service factor

Correct Answer

verified

Show Answer

A) a continuous innovation.
B) a discontinuous innovation.
C) a dynamically continuous innovation.
D) a disruptive improvement.
E) an evolutionary innovation.

Correct Answer

verified

Show Answer

A) any products associated with impulse buys at the supermarket checkout counter.
B) products that were once very popular but that have become obsolete because they are in the decline stage of their product life cycle.
C) items within a company's product line that do not perform as well as others in the line.
D) products that the consumer does not know about or knows about but does not initially want.
E) products that people choose to ignore because they find them offensive from a moral or ethical perspective.

Correct Answer

verified

Show Answer